Gulsah Sahin Ekinci
Publisher Operations Manager
Bishop's Stortford, UK
Summary
I have been working in digital advertising for more than six years. I have mainly specialized in onboarding publishers, providing advice on ad revenue optimization and troubleshooting setup issues to ensure a smooth and successful launch.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Customer Success & Account Manager
AppSamurai
04.2024 - Current
- Optimizing mobile user acquisition budgets for games and apps, helping them grow through AppSamurai’s platform
- Collaborating with clients to develop effective campaign strategies and ensuring continuous monitoring of their success
- Providing strategic advice to app and game developers to help them achieve their ROAS targets and support their long-term growth
Publisher Operations Manager
Venatus
01.2021 - 02.2024
- Ensuring each website boasts a competitive and all-encompassing setup, delivering top-notch service that exceeds our publishers' expectations
- Proactively attending to publisher requirements and, when necessary, elevating concerns, consistently providing support to guarantee publisher satisfaction
- Crafting technical documentation and conducting training sessions to enhance comprehension of systems and technical subjects
Ad Operations Specialist
Azerion
01.2019 - 12.2020
- Generating ad tags in Google Ad Manager and supply-side platforms such as Xandr, Pubmatic, and Magnite
- Reporting and investigating publishers’ traffic in GAM, including troubleshooting and resolving delivery issues
- Maximizing revenue through inventory control and strategic ad placements, working on a machine-learning algorithm to automate the floor price-setting process
Jr. Data Analyst
Hacettepe University
02.2015 - 07.2015
- Conducting comprehensive data analysis using SPSS software to review datasets obtained from various research projects
Education
Bachelor of Arts - Sociology
Hacettepe University
09.2013 - 06.2017
Erasmus Exchange Program -
Uniwersytet Mikołaja Kopernika W Toruniu
02.2016 - 06.2017
Skills
- Google Ad Manager
- Google Analytics
- HubSpot
- Excel
- Metabase
- SQL
- SSPs; Xandr, SpotX, OpenX, Magnite, FreeWheel, Pubmatic
Certification
Google Ads Fundamentals
Timeline
Customer Success & Account Manager
AppSamurai
04.2024 - Current
Publisher Operations Manager
Venatus
01.2021 - 02.2024
Ad Operations Specialist
Azerion
01.2019 - 12.2020
Erasmus Exchange Program -
Uniwersytet Mikołaja Kopernika W Toruniu
02.2016 - 06.2017
Jr. Data Analyst
Hacettepe University
02.2015 - 07.2015
Bachelor of Arts - Sociology
Hacettepe University
09.2013 - 06.2017