Gulden Kaygisiz
B2B Marketing Automation Manager
Summary
Experienced marketing professional with substantial experience in both B2C & B2B marketing, and campaign management. Proven expertise in strategizing and executing comprehensive omnichannel marketing strategies. Skilled at managing MarTech stacks with proficiency in integrating Salesforce Marketing Cloud Account Engagement (Pardot) for streamlined campaign management, email marketing, customer journey building, and lead scoring. Demonstrated success in building marketing funnels, and creative directions to optimize lead generation and acquisition processes. Proficient in conducting in-depth analyses of digital ecosystems to gather valuable insights and inform marketing strategies. A data-driven professional with an analytical mindset committed to continuous learning, and improvement in digital marketing strategies. I have worked with Salesforce, Renault Group, L'Oréal, Coca-Cola, KFC, BMW, Volvo, P&G, and Unilever teams, and I have worked for Grey Advertising, Groupon, and Air France KLM so far.
Overview
2025
2025
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Sr. Global Marketing Automation Manager
Busch Vacuum Solutions
04.2024 - Current
- Collaborated with cross-functional teams for the successful integration of automation technologies into existing workflows.
- Built and deployed programs to maintain database organization and integrity.
- Monitored key performance metrics related to automation projects, making data-informed decisions on where adjustments were needed for improved outcomes.
- Optimized lead generation efforts, integrating marketing automation tools within the SAP platform.
- Integrated marketing automation tools for efficient lead nurturing, follow-up, and customer retention strategies.
Global Marketing and Marketing Automation Manager
Inspark
7 2019 - 02.2024
- Company Overview: Salesforce Partner (Technology - SaaS)
- Partnered with the leadership team of Sales, Project, Product, HR, CEO Office, and regional teams to align marketing activities with business objectives
- Led the development, and implementation of data-driven lead generation programs, including personalization, and trigger-based campaigns across multiple channels using Salesforce Marketing Cloud Account Engagement, Google Ads, and LinkedIn Campaigns
- Implemented performance, content, email, event, and demand generation strategies, setting clear expectations, and providing feedback to agencies to drive high performance
- Designed, and implemented new marketing processes, resulting in operational excellence, and improved customer experience in EMEA and UK
- Optimized the Lifecycle tech stack, integrating Salesforce Marketing Cloud Account Engagement (Pardot) for streamlined campaign management, customer journey building, and lead scoring
- Salesforce Partner (Technology - SaaS)
Digital Marketing Strategist
Grey Advertising
03.2018 - 07.2019
- Developed comprehensive digital marketing strategies for over 30 existing, and potential clients in retail, automotive, FMCG industries
- Built marketing funnels, and creative directions to optimize lead generation, performance marketing and acquisition processes
- Analyzed competitive intelligence for automotive clients, identifying potential expansion opportunities
- Cooperated with the creative, and analysis team to gather digital campaign insights, and develop communication strategies
- Conducted in-depth analyses of clients' digital ecosystems, utilizing various data sources, and tools to inform marketing strategies
Digital Marketing Lead
Smartis Digital Agency
07.2016 - 02.2018
- Coordinated day-to-day digital media activities for top premium automotive brands, including BMW, BMW Motorrad, MINI, L, and Rover, and Jaguar
- Maintained relationships with local, and global brand and marketing teams to execute promotional materials, and product launches
- Collaborated with the creative team to create engaging communication materials, resulting in a significant increase in social media followers
Email Marketing, and E-commerce Specialist
Air France - KLM
08.2012 - 09.2015
- Facilitated email marketing, and e-commerce campaigns for Air France & KLM in multiple markets including APAC, and UK
- Managed email campaigns reaching millions of customers and handled social media accounts for APAC countries
Content Marketing Specialist
Groupon
01.2012 - 08.2012
- Created, and wrote daily deals according to merchants' requests, maximizing revenue
- Managed social media accounts and executed conventional marketing efforts
Education
Bachelor's - Economics
Boğaziçi University
01.2005 - 01.2012
Skills
Salesforce CRM
Salesforce Marketing Cloud
SAP Marketing CLoud
B2B Marketing Automation
Lead Generation
Lead Management
Data Driven Marketing
Marketing Strategy
Email Marketing
Project Management
Basic HTML
Power BI
Certification
Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce, 12/20
Projects
Brand Re-launch Campaign, Inspark, 03/23 Salesforce Techforce Podcast, Inspark, 03/23 Performance Marketing Strategy, Inspark, 03/23 Pardot - Google Implementation, Inspark, 12/20 Renault Sales Campaign, Grey Advertising, 12/18 Maybelline YouTube Strategy, Grey Advertising, 12/18
Certificates
Salesforce Marketing Cloud Account Engagement (Pardot)
Salesforce – 2020
Project Management
Google – 2023
The Fundamentals of Digital Marketing
Google – 2019
Google Ads
Google Skillshop – 2021
Timeline
Sr. Global Marketing Automation Manager
Busch Vacuum Solutions
04.2024 - Current
Digital Marketing Strategist
Grey Advertising
03.2018 - 07.2019
Digital Marketing Lead
Smartis Digital Agency
07.2016 - 02.2018
Email Marketing, and E-commerce Specialist
Air France - KLM
08.2012 - 09.2015
Content Marketing Specialist
Groupon
01.2012 - 08.2012
Bachelor's - Economics
Boğaziçi University
01.2005 - 01.2012
Global Marketing and Marketing Automation Manager
Inspark
7 2019 - 02.2024