

Experienced professional with over 20 years in category management, specializing in the retail and FMCG industries. Skilled in stakeholder and team management, employing innovative leadership strategies to achieve results. Expertise in strategic planning, consistently delivering impactful solutions. Passionate about negotiation, sales, and relationship building, contributing to professional success.
• Defined category targets and monitored team performance to drive success.
• Collaborated with key merchants to expand selection and maximize revenue growth.
• Led the strategy for product campaigns at Fazla Gıda, exceeding sales and profitability targets.
• Proactively monitored product positioning and performance on the website to drive actions.
• Developed skills in e-commerce category management and data-driven decision-making.
• Developed and executed purchasing strategies for Migros Ticaret.
• Negotiated supply terms and conditions with suppliers to optimize cost savings and efficiency.
• Established direct long-term business relationships to enhance supply chain reliability and quality control.• Developed and executed purchasing strategies for Migros Ticaret. • Negotiated supply terms and conditions with suppliers to optimize cost savings and efficiency. • Established direct long-term business relationships to enhance supply chain reliability and quality control.
• Developed sourcing strategies for relevant categories through market analysis and vendor negotiations, resulting in significant cost savings and successful vendor relationships.
• Analyzed consumer needs and market trends to determine assortment plans, meeting profit targets effectively.
• Established key vendor relationships to ensure a consistent and reliable source of supply for the organization.
• Managed 250 mio/year purchasing activity, exceeding category targets for multi-national and local branded products.
• Implemented pricing and sales strategies to drive revenue growth and optimize purchasing efficiency.
Onboarding and coaching
Sales skills
Sales management
Pricing strategy