Summary
Overview
Work History
Education
Skills
Timeline
Generic
Görkem Eskin

Görkem Eskin

Istanbul

Summary

Experienced professional with over 20 years in category management, specializing in the retail and FMCG industries. Skilled in stakeholder and team management, employing innovative leadership strategies to achieve results. Expertise in strategic planning, consistently delivering impactful solutions. Passionate about negotiation, sales, and relationship building, contributing to professional success.

Overview

21
21
years of professional experience
4
4
years of post-secondary education

Work History

Commercial Director

Avansas
12.2023 - 07.2024
  • Developed and executed high-level commercial strategies at Avansas.com to drive sustainable growth and maximize business performance.
    • Led cross-functional teams to align commercial strategies with company goals, resulting in increased revenue and market share.
    • Implemented innovative sales tactics and market analysis to identify new opportunities for business expansion.

Commercial Director

ebebek
10.2022 - 11.2023
  • Responsible for leading and developing the commercial relationship of suppliers
  • Lead a team of 31 employees; 9 Category Managers directly and 19 Category Specialists/Executives indirectly and report to General Manager
  • Create and communicate clear, impactful selling stories to all levels within the organization using data compiled from various sources.

Head of FMCG Categories

GittiGidiyor(eBay-Turkey)
07.2021 - 09.2022

• Defined category targets and monitored team performance to drive success.
• Collaborated with key merchants to expand selection and maximize revenue growth.

Head of Category Management- E Commerce

Fazla Gıda
10.2020 - 07.2021

• Led the strategy for product campaigns at Fazla Gıda, exceeding sales and profitability targets.
• Proactively monitored product positioning and performance on the website to drive actions.
• Developed skills in e-commerce category management and data-driven decision-making.

Category Marketing Manager

Migros Türk Ticaret AŞ
12.2015 - 09.2019

• Developed and executed purchasing strategies for Migros Ticaret.
• Negotiated supply terms and conditions with suppliers to optimize cost savings and efficiency.
• Established direct long-term business relationships to enhance supply chain reliability and quality control.• Developed and executed purchasing strategies for Migros Ticaret. • Negotiated supply terms and conditions with suppliers to optimize cost savings and efficiency. • Established direct long-term business relationships to enhance supply chain reliability and quality control.


Category Group Manager

Yıldız Holding
05.2012 - 12.2014

• Developed sourcing strategies for relevant categories through market analysis and vendor negotiations, resulting in significant cost savings and successful vendor relationships.
• Analyzed consumer needs and market trends to determine assortment plans, meeting profit targets effectively.
• Established key vendor relationships to ensure a consistent and reliable source of supply for the organization.

Category Manager

Dia Sabanci Supermarketleri Ticaret A.S.
03.2008 - 05.2012

• Managed 250 mio/year purchasing activity, exceeding category targets for multi-national and local branded products.
• Implemented pricing and sales strategies to drive revenue growth and optimize purchasing efficiency.

Merchandiser

Metro Group Buying Ticaret A.S.
01.2004 - 03.2008
  • Analyzed consumer needs and market trends to determine assortment plans for each category, ensuring profit targets were met.
    • Implemented purchasing strategies under the guidance of the purchasing manager at MGB METRO GROUP Buying HK Ltd in İstanbul, Türkiye.

Education

Business Administration - Business Administration Faculty, Business Administration Department

İstanbul University
01.1999 - 01.2003

Skills

Onboarding and coaching

Sales skills

Sales management

Pricing strategy

Timeline

Commercial Director

Avansas
12.2023 - 07.2024

Commercial Director

ebebek
10.2022 - 11.2023

Head of FMCG Categories

GittiGidiyor(eBay-Turkey)
07.2021 - 09.2022

Head of Category Management- E Commerce

Fazla Gıda
10.2020 - 07.2021

Category Marketing Manager

Migros Türk Ticaret AŞ
12.2015 - 09.2019

Category Group Manager

Yıldız Holding
05.2012 - 12.2014

Category Manager

Dia Sabanci Supermarketleri Ticaret A.S.
03.2008 - 05.2012

Merchandiser

Metro Group Buying Ticaret A.S.
01.2004 - 03.2008

Business Administration - Business Administration Faculty, Business Administration Department

İstanbul University
01.1999 - 01.2003
Görkem Eskin