GÖRKEM DİZMAN KAYA
Lara,Antalya
Summary
Imaginative professional equipped with creating and managing marketing campaigns. Proficient in designing cost-effective budget to meet targets. Dedicated to raise brand awareness of products and services to incur leads and followers.
Overview
27
27
years of professional experience
8
8
years of post-secondary education
Work History
Director of Sales and Marketing
Kamelya Collection Exclusive Hotels
Antalya, Turkey
11.2014 - 09.2023
- Grew annual revenue with targeted sales and marketing strategy.
- Worked with cross functional team to develop and implement targeted sales strategies.
- Ideated online and offline campaigns to generate leads and convert to customers.
- Establishing performance targets
- Responsibility of yield management negotiations with tour operators to complete hotel contracts
- Development and management of marketing and PR strategies
- Management of social media channels, strategies and actrivities
- Customized promotional strategies to meet needs of different clients, products and services
- Developed pricing structures based on historical and current trends, competitor activities
- Managed team of 9 staff, driving performance with motivational strategies to exceed sales targets.
- Monitored and reported on competitor activity, analysing products, performance and sales
- Maintained price lists and sales documents capturing data on customers and marketing and sales budget
- Gathered and analysed customer data and feedback using CRM software, reporting results for strategic decision-making
Director of Sales and Marketing
Akra Barut & Akra V Hotels
Antalya, Turkey
09.2013 - 10.2014
- Started as opening DoSM
- Developed marketing plans to support department strategies.
- Planning annual revenue budget, preparing sales prices according to markets
- Customized promotional strategies to meet needs of different clients, products and services.
- Managed team of 8 staff, driving performance with motivational strategies to exceed sales targets.
- Generated leads and identified local marketing opportunities, networking and participating in trade fairs, conferences and exhibitions.
- Enhanced online presence, rebranding company website and social media to capture more leads.
- Monitored and reported on competitor activity, analysing products, performance and sales.
- Assisted in developing agile marketing strategy to meet marketing KPIs.
- Optimised sales methods to best engage, acquire and retain customers.
- Analysed sales reports to identify trends and update strategies.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Developed plans and strategies to promote continuous improvement.
Sales and Marketing Manager
The Marmara Antalya
Antalya, Turkey
03.2012 - 04.2013
- Fully responsible for Sales and Marketing team of 6
- Negotiation and signing TO contracts, MICE, Corporate and E-Commerce sales and marketing
- Budgeting, forecasting and follow up of the Sales targets
- Developed and maintained relations with business partners and accounts
- Created a good Public interest by marketing and PR activities
- Settled and maintained The Marmara Hotels & Resorts standards.
- Developed marketing plans to support department strategies
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
- Used multi-source data to determine sales and delivery terms for products and services.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Developed, implemented and monitored digital marketing campaigns including research, advertising and public relations efforts to ensure adequate growth and expected results.
- Represented The Marmara Antalya at events such as trade shows, fairs and meetings to promote products and programmes and build working relationships.
- Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement.
- Established budgets for programme activities and controlled expenditure to meet targets.
- Analysed sales reports to identify trends and update strategies.
- Maximised online sales by maintaining first-class professional relationships with key clients and stakeholders.
Director of Sales & Marketing
Ramada Plaza Antalya
Antalya, Turkey
06.2009 - 02.2011
- Started as opening DOSM
- Updated company website content, adding relevant information to attract and convert highly qualified leads.
- As a team we did PR and Marketing activities during construction period, besides signing TO contracts for the successful opening of the property
- I took place at the management team, which created all service concepts inclusive for F&B outlets
- Budgeting of opening year have been completed
- Developed and maintained relations between Ramada Chain and owners
- Created a good Public interest by marketing and PR activities
- Settled and maintained Ramada Plaza design and brand identity standards.
- Attending fairs and sales activities
- Represented organisation to public at trade exhibitions and conventions
- Oversaw timely creation of high-quality content for online and offline marketing collateral
- Monitored and reported on competitor and customer activity, industry trends and market developments to inform sales and marketing strategy
Sales Manager
Hillside Su Hotel a member of Design Hotels
Antalya, Turkey
05.2003 - 04.2009
- Creation, implementation and management of anual sales plan
- Coordination of sales and marketing campaigns and initiatives to achive business goals
- Developed TO relations and increased number of TO contracted by 48%
- Maintained and developed relations with Russian TO’s and European Markets
- Started to direct marketing to the foreign MICE and PCO’s targeting low period
- Developed and maintained GDS and Internet booking sources
- Re-structured Corporate sales department, corporate contracting and its sales tools
- HSH become number 1 of Turkey in sales at Expedia web site and internet sales reached from 2% to 8% of total gross revenue of the hotel.
Director of Sales and Marketing
Golden Savoy (Known as The Bodrum Paramount Hotel)
Bodrum, Muğla
04.2013 - 09.2013
- Golden Savoy is a luxury brand which has only villas and suites
- Analysing and developing marketing oppotrunities as well as implementing new sales plans for travelers which prefer luxury holidays
- Planing the annuel budget, preparing sales prices according to the market share
- Establishing performance targets
- Creation and implementation of the annual sales plan
- Responsible for online and offline sales
- Updated company website content, adding relevant information to attract and convert highly qualified leads
- Customized promotional strategies to meet needs of different clients, products and services
- Monitored and reported on competitor activity, analysing products, performance and sales
- Analysed sales reports to identify trends and update strategies.
- Representation of the hotel on local, international business trips, trade fairs and external meetings
Sales Department [Trainee]
Polar Travel Agency
Antalya, Turkey
06.1998 - 09.1998
- Ticketing, contagion and follow-up sales
- Preparing for incomings and outgoings
- To accelerate the operations.
Front Office Department [Receptionist]
Kamelya World Hotels
Antalya, Turkey
06.1996 - 09.1996
- Doing guest’s check-in and check-out
- Be in charge of welcoming of VIP
- Preparing daily, weekly, monthly report and presentations
- Analyzing of guest staying and recording them to Fidelio
- Requisitioning orders, feeding back complaints and suggestions.
Education
Diploma of Higher Education - Tourism and Hotel Service
Bilkent University
Ankara 09.1997 - 06.2002
High School
Akdeniz High School
Antalya 09.1994 - 06.1997
Skills
- Marketing strategy development
- Digital marketing
- New account development
- Retail marketing
- Brand-building strategies
- Market and competitive analysis
- B2B sales
- Competition analysis
- Business development
- Knowledge of Fidelio
- Leadership
- Problem-solving
- Team building
Personal Information
Date of birth: 01/29/79
Custom
Agency, hotel and individual references are available on request.
Timeline
Director of Sales and Marketing
Kamelya Collection Exclusive Hotels
11.2014 - 09.2023
Director of Sales and Marketing
Akra Barut & Akra V Hotels
09.2013 - 10.2014
Director of Sales and Marketing
Golden Savoy (Known as The Bodrum Paramount Hotel)
04.2013 - 09.2013
Sales and Marketing Manager
The Marmara Antalya
03.2012 - 04.2013
Director of Sales & Marketing
Ramada Plaza Antalya
06.2009 - 02.2011
Sales Manager
Hillside Su Hotel a member of Design Hotels
05.2003 - 04.2009
Sales Department [Trainee]
Polar Travel Agency
06.1998 - 09.1998
Diploma of Higher Education - Tourism and Hotel Service
Bilkent University
09.1997 - 06.2002
Front Office Department [Receptionist]
Kamelya World Hotels
06.1996 - 09.1996
High School
Akdeniz High School
09.1994 - 06.1997
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