Gonca Toker

Pharmacist with a strong clinical foundation and a strategic mind shaped by top-tier digital marketing and branding certifications. I bridge science and storytelling to build meaningful brand experiences.

Cosmetology Brand Project Team Lead

• Led a cross-functional student team in designing a brand creation project, managing the entire lifecycle including customer profiling, product positioning, sales strategy, and production planning.
• Demonstrated skills in team leadership, customer-centric project planning, and product marketing, directly supporting strategic brand development goals.

University of London / London Business School- Brand Management: Aligning Business, Brand and Behaviour

Provided an in-depth understanding of modern brand strategy, focusing on purpose-driven branding, experiential design, brand alignment, and value measurement. Through expert interviews and peer-reviewed projects, I learned how to connect business objectives with brand behavior and deliver consistent, value-generating brand experiences.

IE University- Marketing Strategy Specialization
Developed a strong foundation in strategic marketing thinking, market research, consumer behavior, and the created of effective marketing plans.

Google- Digital Marketing & E-commerce 

Gained solid foundation in digital marketing and e-commerce, including SEO/SEM, social media marketing, email campaigns, analytics, and customer loyalty strategies. Developed hands-on skills in creating and optimizing marketing funnels, managing digital content, building online stores, and measuring campaign effectiveness using industry-relevant tools.