GÖKAN CEYLAN

The role involves collaborating with various stakeholders to build a high-profile, commercially viable licensing model by:

• Defining the regional licensing strategy aligned with targets, ensuring high sales potential and brand standards through updates and renovations
• Driving profitable market share growth in the franchise business
• Selecting and fostering strong relationships with franchise partners and expanding the franchise network with new and existing partners
• Managing direct customer purchases to align with business goals
• Reviewing franchise store productivity, KPIs, and maintaining excellent store standards by site visits to uphold visual, service, and operational standards
• Monitoring sell-in, sell-out, and stock levels to optimize operations
• Assessing franchisees’ financial health and risk levels
• Ensuring accurate brand representation and proposing ongoing improvements
• Collaborating with market and global teams to deliver tailored franchisee support
• Planning and overseeing Visual Merchandiser visits and performance
• Tracking industry trends and competitors to guide strategy
• Sharing best practices across markets to enhance the Guess mono-brand experience.

• Managing 94 key account corners and staff operations, directly overseeing 4 MP Coordinators, 16 MS, and 122 sales staff
• Directly overseeing 4 MP Coordinators, 16 MS, and 122 sales staff
• Planning KPI contests to boost sales motivation
• Managing staff budgeting and resource planning for the fiscal year
• Hosting regular meetings with key account teams to optimize DSS use
• Aligning monthly, quarterly, and annual sell-thru targets with actual sell-in figures
• Conducting KPI and competitor analysis to drive actionable insights
• Monitoring sales staff structure profitability for maximum efficiency
• Conducting retail visits to assess location-specific needs such as inter-store product transfers
• Measuring Nike space in multi-brand stores and planning category zoning
• Aligning in-store execution with channel and marketing strategies
• Coordinating HR processes and developing a full-year training calendar for a 140-person team
• Preparing strategic plans for sales staff structure with clear short- and long-term actions
• Managing pay plans, job evaluations, and pay actions within budget
• Partnering with finance for annual staff budgeting
• Ensuring strong in-store presence through effective vacation and backup planning
• Reviewing annual performance of all direct reports
• Ensuring legal compliance with third-party support

• Oversaw all aspects of a high-volume store, including operations, people management, and customer satisfaction to achieve sales and profitability goals
• Managed financial budgets, including labor and expenses
• Led Department and Assistant Managers, developing in-store talent and recognizing team achievements
• Collaborated with Loss Prevention to address shrink concerns
• Drove HR planning through succession strategies, performance management, and corrective actions
• Served as Operations Captain, implementing global operational updates across all NFS stores in Turkey

• Created a premium consumer and employee experience by executing regional and global programs to drive business results
• Supported the Store Manager by overseeing key store functions (sales, merchandising, operations, accounting) or managing a specific floor/business in a large-volume store
• Took full responsibility for store operations in the Store Manager’s absence
• Supervised Department Managers, associates, and customer service teams
• Prepared reports detailing store activities and performance
• Coordinated with GMM/Visual teams and managed physical site maintenance
• Assisted in implementing global and regional initiatives to enhance both consumer and employee experiences.

• Oversaw and coordinated the customer claims process with EHQ and Laakdal
• Resolved all 218 Nike Turkey customer claims within deadlines, providing timely return invoice (credit note) details
• Delivered monthly and quarterly claims reports to the CFS Manager
• Managed the 3-person Product Quality Team, ensuring adherence to the Defective Policy
• Secured compensation for factory-related defects and promptly informed Sales and Merchandising teams

• Ensured timely printing and delivery of all customer invoices
• Verified prices and discount rates on all invoices, reporting discrepancies to Sales Ops and correcting them in the system
• Coordinated timely cash and credit card collections based on invoice dates
• Entered cheques into SAP and prepared weekly bank deposits
• Prepared monthly cheque reconciliation reports between Nike Turkey and Citibank