Güncem Koçulu

• Providing full-funnel digital marketing services from awareness to loyalty for international clients.
• Designing data-driven, cross-channel campaign plans aligned with client KPIs (e.g., brand awareness, lead acquisition, ROAS, customer retention).
• Led the end-to-end campaign creation process across platforms including Meta, Google Ads, TikTok, LinkedIn, and programmatic channels.
• Building awareness campaigns using brand lift study insights and top-of-funnel audience targeting strategies.
• Executing mid-funnel remarketing campaigns and dynamic creative testing to increase engagement and drive intent.
• Developing performance-focused conversion campaigns using smart bidding strategies and audience segmentation.
• Creating integrated 360° digital marketing strategies combining media buying, content planning, funnel mapping, and performance tracking.

• Led and managed a cross-functional digital execution team, ensuring accurate campaign setup, seamless workflow, and optimization across platforms.
• Developed full-funnel 360° digital marketing strategies based on client KPIs, from awareness through loyalty, and aligned internal teams for precise execution.
• Defined annual goals and structured career development roadmaps for team members, enhancing long-term performance and motivation.
• Delivered impactful digital strategy presentations for new business pitches and contributed to multiple successful acquisitions.
• Achieved up to +500% ROAS improvement across various clients by continuously analyzing results and optimizing cross-channel campaigns.
• Translated market insights and trend data into actionable strategies through expert use of industry tools, analytics, and events.
• Maintained strong partnerships and direct collaboration with platforms such as Google, Meta, Amazon, TikTok, Twitter, Snapchat, LinkedIn, and Apple Search Ads.
• Trained planners and team members on platform innovations, campaign tactics, and advanced optimization strategies.
• Ensured clear communication and alignment between clients, strategic planners, and the performance team throughout the campaign lifecycle.
• Led the recruitment and onboarding of new talents to expand team capabilities and ensure service scalability.
• Oversaw digital activities for a wide portfolio of B2B and B2C clients across key markets, driving consistent and measurable performance growth.

Markets: MENA, Levant, France, Spain, United States
Key Clients:
Nestlé, BMW, Mercedes, Toyota, IKEA, Stellantis, Red Bull, McDonald’s, Disney+, Luxottica, UNHCR, KIRI, Bank Muscat, Boubyan Bank, Bank Audi, Bank El Etihad, Nomo Bank, Omantel, Himalaya, Bel Groupe, Essity, Reckitt Benckiser, Banana Boat, Tawal, Umniah, AUK, OMT, Sabis Network, Gargour, The Avenues, Markaz, Soled, Doozy, AUS, CHN, Argan, Zaatar w Zeit, Doozy Egypt, Fastellco, Beitmisk, Credit Bank, Najjar, Taiba Hospital, Gulf Insurance Group, Diageo, Jordan River Foundation, Million Bridges, Vincci, Gemy Maalouf, Qatari Diar, UNICEF, Impex, Gozilla, Silkor, Swarovski.

• Defined 360 degree digital marketing strategies for 31 app in line with growth targets. Redefining the strategy in line with changing trends. .
• Advanced knowledge of AdMob, Apple Search Ads, Sensortower, App radar, App annie, Google app analyses tools
• Knowledge about different market trends and sector updates
• Prepared daily, weekly, detailed performance reports.
• Spent over 4.000.000 dollars per month in total.
• Overseeing the marketing team in the creation, management, and optimization of digital campaigns to meet key performance indicators (KPIs).
• Lead user acquisition and retention strategies through data-driven digital campaigns and A/B testing.
• Conducted in-depth competitor analysis to identify opportunities and improved campaign performance.

• Development and management of e-business, including coordination and communication. Analyzing and improving CVR: ROİ on all online channels. Analyzed the online traffic and improved the quality of both paid and organic traffic.
• Maintain all the client communications.
• Developing and implementing the main marketing growth strategy. Planning highly targeted online branding strategies to improve the share of media investments. Improving automation process, including dynamic campaign creation and bid management strategies.
• Detailed knowledge about Google, Social Media, Programmatic advertising solutions.
• Coordinating end-to-end branding campaign optimization. Preparing online Looker Studio reports by combining the results of Google Ads, YouTube Analytics, and GA4.
• Coordinating the operation team(executives) and overseeing all the campaign processes for high-spending clients.