GÖKÇESU YAŞAR

• Creative production for both domestic and commercial product groups: Participating in the ATL, BTL and digital marketing asset production process in accordance with the brand strategy for effective IMC.

• Marketing asset execution: Setting multi-dimensional execution strategy for ATL and BTL marketing activities which are different by each touch point.

• Agency management: Close communication with the agencies by delivering clear briefings, thus deriving ideas that align with the communication strategy and the output wanted.

• Attending in the creation process of all kinds of communication material -such as POP materials; leaflets etc.- in order to promote and advertise company policy and products

• Media Planning: Preparing and executing media plans according to KPIs in detail according to business & marketing strategy. Analyzing the results and checking it’s compatibility with initial targets

• Presenting the results of marketing campaigns to stakeholders with regular presentations for information purposes and feedback for future campaigns

• Managing the marketing budget for product categories

For key accounts:

Expanding customer portfolio in order to achieve and exceed annual pricing, order, revenue and profitability targets with key accounts

• Possessing complete knowledge of each account’s history, contacts, current and long-term purchase plans for designated products

• Planning market research in order to find new customers, new markets and new opportunities and taking actions according to the findings

• Maintaining regular contact with all customers by customer visits, demonstrations and negotiations in order to achieve targets

• Report on the sector and the market developments regularly

• Being in charge of proposals and payments of customers

• Preparing a report and the analysis of customer visits, sales, payments, forecast and market statistics

For Automotive Accounts:

• Managing B2B client relationship

• Visiting accounts and clients periodically for improving relationships and better way of working

• Controlling price calculation and preparing offers & contracts

• Developing new products and following implementation

• Tracking agreement processes to closure

• Controlling weekly & monthly service reports, reporting sales and visit performance analyses to CSO&CEO

• Managing the correspondence between the sales team and customers ; monitoring customer accounts

• Providing operational weekly/monthly data and reports to support sales team

• Collecting visit and sales statistics

• Internal reporting to CSO & Samsung HQ

• Operational support to sales team

• Managing the correspondence between the sales team and customers ; monitoring customer accounts

• Providing data and reports to support/help sales team

• Contributing product, promotion, and pricing information by clarifying customer request; selecting appropriate information; forwarding information