Gökçen KİREMİTCİ
Istanbul,13.06.1988
Summary
A highly motivated marketing professional with 12+ years of solid work experience in marketing management. Communicative, data oriented & creative individual with strong problem solving & multi cultural understanding.
Overview
14
14
years of professional experience
Work History
Global Strategy Senior Brand Manager
HAYAT KİMYA
06.2024 - Current
- Directed brand market entries and launches throughout APAC markets (Thailand, Malaysia, Vietnam), enhancing regional presence.
- Created and supervised Adult Care innovation pipeline, formulating long-term roadmaps based on qualitative and quantitative insights and feasibility assessments across EAA, MEA, and SEA.
- Formulated Adult Care category strategy and executed data-driven Brand House and Brand Book frameworks to enhance global positioning.
Global Strategy Brand Manager
HAYAT KİMYA
01.2023 - 06.2024
Marcom Senior Specialist
DYO BOYA A.Ş.
09.2020 - 04.2022
- Led 360 ATL/BTL marketing to elevate DYO's brand presence across key audiences.
- Delivered multiple award-winning campaigns (MIXX, Felis, Kristal Elma, Altın Örümcek, Brandverse).
- Oversaw major national sponsorships such as Fenerbahçe SK and the TFF National Team.
- Improved website UX and content to strengthen digital performance.
- Managed sustainability and CSR communications to support brand reputation.
- Managed end-to-end marketing strategy and budget for Pınar Seafood across EMEA & NA.
- Led successful launches of ready-to-cook and ready-to-eat product lines.
- Launched Turkey's first Superior Taste Award-winning fish campaign.
- Oversaw retail execution with major global chains (Aldi, Metro, Carrefour, Tesco).
- Led brand presence at international trade shows including Boston, Hong Kong, Russia and Dubai, among others to support export expansion.
Marketing Executive
PINAR SEAFOOD
04.2016 - 07.2019
- Marcom Specialist, July 2019 - September 2020
- Assistant Brand Manager, June 2012 - August 2015
- Product Development & Positioning
- Marketing Strategies
- Marcom Campaigns
- Branding
- Sustainable Branding
- Purpose Marketing
Marketing Specialist
PINAR SEAFOOD
09.2015 - 03.2016
Asistant Brand Manager
PINAR SEAFOOD
01.2012 - 08.2015
Education
Post Graduate - Marketing Management
Dokuz Eylul University
01.2019
Graduate - Economics
Dokuz Eylul University
01.2010
Skills
- Product Development & Positioning
- Go-to-Market Strategies
- Marcom Campaigns
- Branding
- Sustainable Branding
- Purpose Marketing
Youth Exchange Projects
- Erasmus for Entrepreneurs, Portugal
- Work & Travel Summer Programme, USA
- Rural Mapping, Slovenia
- A Leadership Vision, Romania
- Fairy Tales of Our Lifes, Poland
- Take Ownership of Your Life, Romania
References
- Melek Soklangıç Dinçer, Humm Organic GM, 0530 568 20 78
- Sıla Çallı, Henkel Consumer Brands Head of Marketing, 0532 68471 53
Personal Information
Adres: Abdibey Cad. Kentplus Sitesi A Blok Kat:14 D:318 Kadıköy
Phone: 0554 468 38 14
Date of Birth: 13.06.1988
Timeline
Global Strategy Senior Brand Manager
HAYAT KİMYA
06.2024 - Current
Global Strategy Brand Manager
HAYAT KİMYA
01.2023 - 06.2024
Marcom Senior Specialist
DYO BOYA A.Ş.
09.2020 - 04.2022
Marketing Executive
PINAR SEAFOOD
04.2016 - 07.2019
Marketing Specialist
PINAR SEAFOOD
09.2015 - 03.2016
Asistant Brand Manager
PINAR SEAFOOD
01.2012 - 08.2015
Post Graduate - Marketing Management
Dokuz Eylul University
Graduate - Economics
Dokuz Eylul University