Summary
Overview
Work History
Education
Skills
Youth Exchange Projects
References
Personal Information
Websites
Timeline
Generic

Gökçen KİREMİTCİ

Istanbul,13.06.1988

Summary

A highly motivated marketing professional with 12+ years of solid work experience in marketing management. Communicative, data oriented & creative individual with strong problem solving & multi cultural understanding.

Overview

14
14
years of professional experience

Work History

Global Strategy Senior Brand Manager

HAYAT KİMYA
06.2024 - Current
  • Directed brand market entries and launches throughout APAC markets (Thailand, Malaysia, Vietnam), enhancing regional presence.
  • Created and supervised Adult Care innovation pipeline, formulating long-term roadmaps based on qualitative and quantitative insights and feasibility assessments across EAA, MEA, and SEA.
  • Formulated Adult Care category strategy and executed data-driven Brand House and Brand Book frameworks to enhance global positioning.

Global Strategy Brand Manager

HAYAT KİMYA
01.2023 - 06.2024

Marcom Senior Specialist

DYO BOYA A.Ş.
09.2020 - 04.2022
  • Led 360 ATL/BTL marketing to elevate DYO's brand presence across key audiences.
  • Delivered multiple award-winning campaigns (MIXX, Felis, Kristal Elma, Altın Örümcek, Brandverse).
  • Oversaw major national sponsorships such as Fenerbahçe SK and the TFF National Team.
  • Improved website UX and content to strengthen digital performance.
  • Managed sustainability and CSR communications to support brand reputation.
  • Managed end-to-end marketing strategy and budget for Pınar Seafood across EMEA & NA.
  • Led successful launches of ready-to-cook and ready-to-eat product lines.
  • Launched Turkey's first Superior Taste Award-winning fish campaign.
  • Oversaw retail execution with major global chains (Aldi, Metro, Carrefour, Tesco).
  • Led brand presence at international trade shows including Boston, Hong Kong, Russia and Dubai, among others to support export expansion.

Marketing Executive

PINAR SEAFOOD
04.2016 - 07.2019
  • Marcom Specialist, July 2019 - September 2020
  • Assistant Brand Manager, June 2012 - August 2015
  • Product Development & Positioning
  • Marketing Strategies
  • Marcom Campaigns
  • Branding
  • Sustainable Branding
  • Purpose Marketing

Marketing Specialist

PINAR SEAFOOD
09.2015 - 03.2016

Asistant Brand Manager

PINAR SEAFOOD
01.2012 - 08.2015

Education

Post Graduate - Marketing Management

Dokuz Eylul University
01.2019

Graduate - Economics

Dokuz Eylul University
01.2010

Skills

  • Product Development & Positioning
  • Go-to-Market Strategies
  • Marcom Campaigns
  • Branding
  • Sustainable Branding
  • Purpose Marketing

Youth Exchange Projects

  • Erasmus for Entrepreneurs, Portugal
  • Work & Travel Summer Programme, USA
  • Rural Mapping, Slovenia
  • A Leadership Vision, Romania
  • Fairy Tales of Our Lifes, Poland
  • Take Ownership of Your Life, Romania

References

  • Melek Soklangıç Dinçer, Humm Organic GM, 0530 568 20 78
  • Sıla Çallı, Henkel Consumer Brands Head of Marketing, 0532 68471 53

Personal Information

Adres: Abdibey Cad. Kentplus Sitesi A Blok Kat:14 D:318 Kadıköy

Phone: 0554 468 38 14

Date of Birth: 13.06.1988

Timeline

Global Strategy Senior Brand Manager

HAYAT KİMYA
06.2024 - Current

Global Strategy Brand Manager

HAYAT KİMYA
01.2023 - 06.2024

Marcom Senior Specialist

DYO BOYA A.Ş.
09.2020 - 04.2022

Marketing Executive

PINAR SEAFOOD
04.2016 - 07.2019

Marketing Specialist

PINAR SEAFOOD
09.2015 - 03.2016

Asistant Brand Manager

PINAR SEAFOOD
01.2012 - 08.2015

Post Graduate - Marketing Management

Dokuz Eylul University

Graduate - Economics

Dokuz Eylul University
Gökçen KİREMİTCİ