Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Gökçe Ketenciler

Gökçe Ketenciler

Event & Marketing Professional
Kadıköy

Summary

I am Gökçe Ketenciler, a seasoned professional with 14 years of experience in event management. Throughout my career, I have honed my ability to thrive in high-pressure, high-demand environments while delivering exceptional results. I am passionate about organizing events and continuously seek ways to optimize performance and enhance efficiency. I am flexible, willing to travel both domestically and internationally, and dedicated to working extended hours, including evenings and weekends, as needed. A team player at heart, I approach every challenge with a collaborative mindset and a proactive, hands-on attitude.

Overview

12
12
years of professional experience
5
5
years of post-secondary education
3
3
Certifications

Work History

Marketing Communication Manager

Pixie Media House
01.2021 - 12.2023
  • Increased brand awareness by developing and executing strategic marketing campaigns.
  • Crafted persuasive press releases announcing new products and initiatives, garnering widespread media attention.
  • Trained junior team members on effective communication strategies and techniques for engaging diverse audiences successfully.
  • Building and maintaining positive relationships with media outlets, journalists, and influencers.
  • Organizing and coordinating events, such as product launches, trade shows, and promotional activities.
  • Developing and managing budgets for marketing communication activities.

PR & Event Manager

Calinos Holding A.Ş.
10.2019 - 10.2020
  • Developing and managing all marketing strategy of company.
  • Assuming overall responsibility for developing the annual strategic partnership pr planning and control of the marketing budget.
  • Accompany and lead all media interviews, including talking points of other spokespersons of the company.
  • Coordinate the company’s press relations, plans and prepare the required content for company’s press interviews.
  • Collaborate with global and local media about the company’s focus, strategies and writing press releases.
  • Leading all areas of content generation and production across all media platforms.
  • Managing marketing campaigns , prepare and adhere to budgets of these campaigns.
  • Organizing events, press conferences, local and global interviews, speeches, launches.
  • Managing fair, summit, congress participations and sponsorships.

International Event and Marketing Professional

Istanbul Chamber of Commerce
09.2011 - 09.2019

Organizing international events, congress, award and opening ceremonies, press conferences and manage pr process of all these organizations.

Details :

Event Management:

Oversee all aspects of event planning and execution, including venue selection, contracting, and logistics for events.

Act as the main point of contact (POC) for venue management, logistics, and food and beverage (F&B) orders.

Manage pre-event, onsite execution, and post-event follow-up for events.

Conduct site selection and site visits, including hotels and independent activities, ensuring venues meet event standards.

Budget Management:

Create, manage, and reconcile event budgets, optimizing spending while adhering to financial targets.

Collaborate with the Production Financial Analyst to ensure fiscal responsibility and post-event reconciliations.

Team Leadership & Vendor Management:

Oversee event staff, ensuring they are well-supported, trained, and prepared to deliver at the highest level.

Build and maintain strong relationships with vendors, contractors, and venue managers.

Negotiate contracts for accommodations, meeting spaces, F&B, equipment, and other event elements to ensure favorable terms.

Logistics Coordination:

Manage complex logistics activities for clients.

Technical Production Support:

Collaborate with audio-visual vendors and technical production teams to ensure seamless execution of sound, lighting, and other production elements.

Process & Systems Implementation:

Support Accounts Payable (AP) interactions, including submitting payments, invoices, and expenses for employees, contractors, and vendors.

Procure and manage event supplies, comparing bids and coordinating shipping.

Indoor and Outdoor Marketing Campaigns: Designed and executed innovative marketing campaigns targeting both indoor and outdoor environments, successfully increasing event visibility and engagement among diverse audiences.


Post-Event Analysis:

Evaluate the success of each event through reporting and analysis, identifying areas for improvement and applying insights to future events.

Education

Bachelor - German Language Teaching Education

Selcuk University
Konya
09.2005 - 05.2010

Skills

Event Management

Marketing

Public Relations

Brand Management

Certification

Brand Management Programme - Univesity of London

Timeline

Brand Management Programme - Univesity of London

04-2024

Brand Strategy and Management - Curious Academy

03-2023

Marketing Communication Manager

Pixie Media House
01.2021 - 12.2023

PR & Event Manager

Calinos Holding A.Ş.
10.2019 - 10.2020

Sales and Marketing Programme - Boğaziçi University

12-2018

International Event and Marketing Professional

Istanbul Chamber of Commerce
09.2011 - 09.2019

Bachelor - German Language Teaching Education

Selcuk University
09.2005 - 05.2010
Gökçe KetencilerEvent & Marketing Professional