Gamze Balık
Head Of Data & Advanced Analytics
Istanbul
Summary
Having 17 years of experience in Software & Business Intelligence and Data Analytics technologies
Manage AI & Data and Advanced analytics teams, develop future plans and strategies
Professional focus areas :
Data Analytics ,
Data Science & Advanced Analytics Solutions,
Business Intelligence Solutions,
Software technologies,
AI&ML technologies
Overview
17
17
years of professional experience
29
29
years of post-secondary education
2
2
Languages
Work History
Head of Data & Advanced Analytics
Mimeda
12.2021 - Current
- Directly reporting to Mimeda CEO, leading 2 teams of 8 ( Data Analytics & Data Science)
- Work closely with suppliers and suppliers's CX levels and directors to support them in their strategies by sharing risks and opportunities based on analysis and research by descriptive, diagnostic, predictive, and prescriptive analytics
- Regarding consumer analytics, long term and short term forecasting by monitoring trend and highlight strengths, risks and opportunity areas to management
- Managing & Using statistical models and 'Big Data', 'Artificial Intelligence', 'Machine Learning', 'Advanced Analytics' technologies to improve suppliers' performance
- According to data-driven marketing; co-create new way to strategic decisions based on data and by making consumer analyzes that will create a bridge between the advertiser company and the customer, to enable the suppliers to get to know their customers better
- Ensuring the most accurate customer targeting within the scope of CRM activities carried out to gain new customers and to maintain the existing customer loyalty by propensity & segmentation modelling
- Ensuring optimum distribution of suppliers' media budgets and calculation of ROI and Contribution on a channel basis with the Marketing Mix Modeling model
- As a consumer research hub, to ensure that suppliers reach real customers by conducting surveys for Migros consumers
- Providing suppliers to access their consumer and brand performance dashboards by self service consumer insight panel (DATAROOM)
Data & Analytics Group Manager, TR& NAME
Avon
01.2021 - 12.2021
- Directly reporting to Avon Turkey CEO, leading 3 teams of 10 (3 Manager and their team) and 100M budget
- Lead both sales & marketing data analytics teams for Avon Turkey & NAME countries (Turkey & Middle East and North Africa), develop future plans and strategies for the company
- Work closely with Sales, Marketing and Finance directors to support them in their strategies by sharing risks and opportunities based on analysis and research
- Ensure delivering sales targets working closely with Sales director from planning to daily tracking and tactical actions
- Long term and short term forecasting by monitoring trend and highlight strengths, risks and opportunity areas to management
- Responsible technical BI Reporting, BI infrastructure and modeling the database architecture consultancy
- Collaboration with IT for design and development processes of data architecture and warehousing approaches
- Collaboration with business units to understand their needs and accordingly managing ETL process and reports
- Gather and formalize business requirements within the pre-defined project scope and timing Project Management, Demand Management, Change management
- Manage & Use statistical models and 'big data' technologies to improve company's quality and optimize business performance
- Manage & Use machine learning technologies to provide learning and raising awareness about investments and impacts of companies, social media conversations, survey results, comments on brands' own websites, comments on forms, likes and dislikes, what is talked about the most, etc
- Manage & Execute projects with my team in summary about; Business Analytics, Forecasting, Marketing Mix Modelling, Marketing Analytics, ROI, Social Intelligence Analytics, Text Analytics, Behavioral Modeling, Emotional Modeling, Segmentation, Forecasting & Planning, KPI define & Development
Digital Data Analytics Services Manager
Turkcell
01.2019 - 01.2021
- Responsible for customer digital services data and insight to give direction to product and service teams
- Work closely with Marketing and Finance directors to support them in their strategies by sharing risks and opportunities based on analysis and research based on digital services data
- Responsible combining data and analyze insights (BIP, Yaani Mail, Lifebox, Turkcell Adtech Digital services)
- Responsible analyzing app and web customer journey data and managing to develop dashboards / analysis
- Collaboration with IT for design and development processes of service data architecture and warehousing approaches
- Collaboration with business units to understand their needs and accordingly managing ETL process and reports
- Leading Yaani Search Engine teams; it's called 'Turkey's first Search engine'
- Responsible Yaani Search Engine Technologies, Yaani Mobile Browser Applications and Yaani Mobil & Desktop Web Search and all technologies' data marts
Senior Data Analyst
Turkcell
02.2016 - 01.2019
- Defining business requirements making prioritization and planning team members' task and work load for each sprint (KANBAN team)
- Running the projects/tasks from scoping requirements through the actual launch by getting business requirements, making detailed technical analysis, conducting functional and UAT tests, coordinating developers
- Analyzing, developing and testing revenue domain of telecom data which is stored in DWH and modelling related data marts in data warehouse with big data
- Responsible for the development of the MicroStrategy & Cognos reports using data warehouse
- Responsible for data modelling by using Power Designer, developing main codes and reports by using PL/SQL and Python, AB Initio
- Leading analysis and coordinating in lifecycle management of the projects as BI & data analysis leader
- Responsible technical ETL & DWH & BI infrastructure and modeling the database architecture
- Responsible data analytics structure and designing reports and dashboards
- Gathering full focus insight to give direction financial team
- Full scope in develop, design and analyze 'Digital Services Perfect Match' project (Won the awards of the year)
- Full scope in develop, design and analyze 'Dergilik Revenue' project
- Full scope in develop, design and analyze 'BTK Data Panel' project
- JIRA, KANBAN, HTML, Python, Javascript, .NET, PL/SQL, MSSQL, BI Tools, Ab Initio, Kubernetes, Microstrategy, Cognos, Power Designer
Software & Data Analytics Team Leader
Mercedes-Benz Türk A.Ş.
12.2012 - 02.2016
- Leading 2 teams (BI & Software) of 5 and outsource teams of 11 and fostering a culture of continuous learning
- Proficient in full life cycle analysis, design, development, including software installation, software testing, user acceptance testing and release to production and project management of Business Intelligence & Software Applications
- Overseeing software & data project management, planning, code review, and documentation
- Worked directly with cross function and global IT teams and vendors
Senior Software & BI Developer
Mercedes-Benz Türk A.Ş.
06.2010 - 12.2012
- Coordinating strategic IT & analytical systems and platforms to align with business needs and enhance performance
- Analyzing departmental requirements and developing strategies to meet objectives through information system modifications
- Managing IT change requests and actively supporting new business initiatives
- Leading office establishment and IT system installation projects
- Facilitating seamless integration and migration of local systems to global IT systems
- Expert in designing and developing ETL data flows
- Expert in development and design of reports and dashboards
- Developing & Testing & Integrating and Analyzing of wholesale and retail systems (Blueprint Systems, Dealer Management Systems, Dealer Wholesales systems, Financial systems, ERP systems)
- Analyzing to ERP (DMS) system to optimizing Sales & Aftersales & Accounting processes by developing new methodologies, reports and supporting management tools to create maximum effectiveness and accurate network steering
Software Developer
Mercedes-Benz Türk A.Ş.
01.2009 - 06.2010
- Managed development of the first web-enabled customer performance panel in Turkey
- Establishing a culture of continuous learning and innovation, fostering knowledge of emerging development technologies
- Expertise in .NET/C# development, including Web API, JavaScript, Java, RestFull Services, HTML, Bootstrap, and related technologies
- Managing the organization's Oracle-based RDBMS infrastructure
Jr . Software Developer ( Intern)
Sompo Japan Assurance Turkey
01.2008 - 01.2009
Education
Master of Science - Data Science
Udacity
05.2017 - 05.2018
MBA - KUMPEM
Koç University
04.2001 - 05.2024
Bachelor of Science - Bilgisayar Mühendisliği
Kocaeli University
05.2004 - 05.2009
Skills
Data & Advanced Analytics
Timeline
Head of Data & Advanced Analytics
Mimeda
12.2021 - Current
Data & Analytics Group Manager, TR& NAME
Avon
01.2021 - 12.2021
Digital Data Analytics Services Manager
Turkcell
01.2019 - 01.2021
Master of Science - Data Science
Udacity
05.2017 - 05.2018
Senior Data Analyst
Turkcell
02.2016 - 01.2019
Software & Data Analytics Team Leader
Mercedes-Benz Türk A.Ş.
12.2012 - 02.2016
Senior Software & BI Developer
Mercedes-Benz Türk A.Ş.
06.2010 - 12.2012
Software Developer
Mercedes-Benz Türk A.Ş.
01.2009 - 06.2010
Jr . Software Developer ( Intern)
Sompo Japan Assurance Turkey
01.2008 - 01.2009
Bachelor of Science - Bilgisayar Mühendisliği
Kocaeli University
05.2004 - 05.2009
MBA - KUMPEM
Koç University
04.2001 - 05.2024