Furkan Karabacak
Digital Banking | Web Site Management
Istanbul
Summary
Results-driven Digital Banking professional with expertise in SEO, SEM, Google Analytics 4 (GA4), Tag Manager, and digital customer journey optimization. Experienced in improving web performance, conversion optimization, and AI-driven search strategies (GEO). Skilled in project coordination, data analysis, and cross-functional collaboration within banking and financial services.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Digital Marketing Specialist
Türkiye İş Bankası
11.2022 - Current
- Responsible for web performance, conversion optimization, and SEO strategy.
- Implemented AI-driven search optimization (GEO) and structured data strategies.
- Coordinated cross-functional teams for service integration and UAT testing.
- Worked with digital customer journey tools: Dataroid, SMPL, Pisano, Efilli.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized campaigns through A/B testing to increase online sales.
Customer Representative
Garanti BBVA
01.2022 - 11.2022
- Provided frontline banking services and supported customers in product selection.
- Promoted credit cards and banking services by identifying client needs.
- Received customer satisfaction award in Q3 2022.
Education
Bachelor of Science - Management Information Systems
Istanbul University (AUZEF)
04.2001 -
Bachelor of Science - International Trade and Business
Zonguldak Bülent Ecevit University
04.2001 -
Skills
SEO & SEM
Google Analytics 4 (GA4)
Google Tag Manager
Digital Journey Optimization
AI Search (GEO)
Conversion Optimization
Data Analysis
Cross-functional Collaboration
UAT Testing
Digital Marketing
Keyword research
References
Erdem, Elmacı, Web Site Management Team Product Owner, +90 505 665 42 31
Timeline
Digital Marketing Specialist
Türkiye İş Bankası
11.2022 - Current
Customer Representative
Garanti BBVA
01.2022 - 11.2022
Bachelor of Science - Management Information Systems
Istanbul University (AUZEF)
04.2001 -
Bachelor of Science - International Trade and Business
Zonguldak Bülent Ecevit University
04.2001 -