FULYA DUMLU SEZER
CATEGORY & SALES DIRECTOR, INTERNATIONAL SALES DIRECTOR
Kozyatağı / Istanbul,34
Summary
Accomplished Category & Sales Director offering 16 years of experience in researching, purchasing and successfully launching highly-desirable products to meet consumer needs. Talented in maintaining excellent professional relationships with key suppliers. Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Desired to the opportunity to transform the know-how gained over many years into great success stories.
Overview
18
18
years of professional experience
Work History
International Sales Director
Mudo Concept
09.2022 - Current
- Developed relationships with clients and potential clients to improve business growth.
- Presented at trade shows and conferences, showcasing the company's products/services while networking with potential customers.
- Managed budget allocation for international sales initiatives, allocating resources effectively across various projects.
- Optimized supply chain operations for streamlined delivery of products to international customers, reducing shipping times and costs while maintaining quality standards.
- Continuously analyzed market trends to identify emerging opportunities for expansion into new territories or industries.
- Set objectives and led sales team to achieve aggressive global sales goals.
- Negotiated with franchises to achieve advantageous deals for company.
- Coordinated with marketing department on targeted promotional campaigns for specific international markets.
- Led contract negotiations with key clients to secure favorable terms and conditions for the company.
- Developed pricing strategies tailored to regional market conditions, maximizing profitability without compromising on quality or customer satisfaction.
- Collaborated with Regional Sales Managers to make strategic sales decisions.
- Managing the process of customized Furniture productions for international project sales.
Category & Sales Director
Mudo Concept
08.2008 - 09.2022
- 14 years of professional buying and sales experience in Decorative, Gift, Kitchenware and Lighting product groups.
- Maximized category turnover through proactive management strategies.
- Optimized pricing strategies based on market research data to maximize profit margins while remaining competitive in the market.
- Developed annual budgets and monitored expenditure to control costs while maximizing profitability.
- Analyzed market trends and competitor activities for maintaining a competitive edge in the marketplace.
- Forecasted purchasing trends and improved merchandising strategies.
- Participated in trade shows and conferences to stay informed of the latest trends and searching for new brand opportunities and maintain a strong professional network.
- Launched new product lines successfully, create new collections.
- Managed cross-functional teams for the launch of new products, ensuring timely delivery and market success.
- Collaborated with marketing teams to create targeted promotions, driving product awareness and demand, launching new collections.
- Maintained complete documentation and records of all purchasing activities and collaborated with import department.
- Collaborated with internal departments to better understand needs and determine purchasing requirements.
- Developed strong relationships with suppliers to secure favorable pricing terms and conditions for the company's benefit.
- Implemented innovative promotional strategies that resulted in increased sales and market share growth.
- Streamlined internal processes for better inventory management and order fulfillment.
- Mentored junior staff members, fostering professional development opportunities within the organization.
Director of Quality Control
Mudo Concept
09.2021 - 08.2022
- Played a key role in creating company quality standards by thoroughly preparing documentation.
- Streamlined reporting procedures by creating easy-to-understand dashboards that highlighted key performance indicators related to product quality.
- Reviewed supplier performance regularly, ensuring compliance with established standards and fostering strong relationships built on trust and collaboration.
- Collaborated with cross-functional teams to identify process improvements and drive continuous improvement initiatives.
- Optimized resource allocation by identifying bottlenecks in the quality control process, enabling faster resolution times for identified issues.
- Managed a diverse team of quality control professionals, providing guidance, mentorship, and support as needed.
- Reduced customer complaints by proactively addressing potential issues and consistently monitoring feedback.
Product Supervisor
Era Moda Ltd.
06.2006 - 08.2008
- Management of leading brands such as Miss Sixty, Energie, Desigual, Pepe Jeans.
- Established intensive communication with brands and creating stronger collaborations.
- Created new collections for the market in each season including kids collection.
- Attended at trade shows, brand collection launches and fashion weeks.
- Collaborated with sales and marketing teams to create promotional materials, increasing brand awareness and driving sales growth.
- Analyzed market trends and competitor activities.
- Monitored all the import processes.
Education
American Business Certificate
Baruch College
New York, USA03-2006
ESL - English
St. John's University
Queens, NY05-2005
Bachelor of Economics - Econometrics
Uludag University
Bursa / Turkey 04.2001 -
Skills
Strategy Development
Product and collection positioning
Category growth
Product Management
Marketing support
Competitor Analysis
Market Analysis
Brand-building strategies
Analytics reporting
Trade show management
Communications strategy
Decision-Making
Timeline
International Sales Director
Mudo Concept
09.2022 - Current
Director of Quality Control
Mudo Concept
09.2021 - 08.2022
Category & Sales Director
Mudo Concept
08.2008 - 09.2022
Product Supervisor
Era Moda Ltd.
06.2006 - 08.2008
Bachelor of Economics - Econometrics
Uludag University
04.2001 -
American Business Certificate
Baruch College
ESL - English
St. John's University