Fulya Kahveci
Izmir
Summary
Leading projects to develop successful campaigns that meet demanding objectives. First-rate attention to detail and creative mindset. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results. CRM background with over 5 years of experience in retail,marketing and project management. Excellent reputation for resolving problems and improving customer satisfaction. Strong support professional graduated from Industrial Engineering.
Overview
9
9
years of professional experience
Work History
Campaign Management Lead
Avon
01.2021 - Current
- Responsible for End-to-End 360 Campaign Management in total 12 brochures Avon produces on monthly basis
- Design of consistent strategies built upon seasonality, local consumer inputs (Nielsen, IPSOS) and tracking of competitors
- Maximizing more than 6 categories positioning by analyzing pricing & promotion strategies (Color, Fragrance, Face, Body, Toiletries, Fashion & Home)
- Full analysis of marketing data (Trends and Post evaluation) as well as KPIs (Sales, Units, Units per order, Average Sales, Net per unit, Direct Profit, and Margin) to implement strategic and tactical actions
- Managing pricing, selling strategies and promotional programs to drive extra sales. Executing game-changing sales actions to maximize profit
- Execution of creative briefings that translated into successful top seller campaigns for Avon
Senior Campaign and Customer Experience Specialist
Migros
11.2018 - 12.2020
- Responsible of how data management will be designed; getting data, sustaining data and use of data for campaign management
- Responsible of personalization process, take part in data modeling strategy for personalized offerings
- Responsible of short, mid and long term strategy of Money Loyalty Program
- Running both offline and online campaign processes: deciding customer segment, campaign communication tool and campaign requirements
- Responsible for ‘Money' communication channels
- Responsible from all of the digital marketing strategy for CRM activities; social media marketing strategies, website management, digital campaigns and communication
- Responsible of private and commercial segment management
- Designing customer experience in each touch point according to customer motives and needs
- Reduced the number of escalated calls by 87%
- Chosen for reverse mentoring program for CEO, to share knowledge about millennial shopping behavior segmentation and consumer trends
Digital Marketing Strategist
University of Essex
10.2017 - 11.2018
- Monitored online trends, conversations and innovations to optimize strategies
- Led projects to redesign web pages, diversify strategies and revitalize social media presence
- Audited website performance each week to make positive adjustments to marketing plans
- Monitored metrics such as redirects, click and bounce rates and other KPI's to proactively optimize campaigns
- Assisted clients with setting up social media profiles for business activities
- Planned, implemented and maintained successful SEO strategies
CRM Campaign Management Assistant Specialist
CarrefourSA
01.2016 - 06.2017
- Worked with ‘CarrefourSA Kart' recreation team
- Arranged and generated CRM campaigns, prepared new promotional campaign scenarios
- Defined campaigns by using Genius Open and SAP ERP-Material Management Module
- Organized visual contents and campaign communications for CRM campaigns
- Monitored Loyalty Card Program ‘Standard Card, Platinum Card, Venus Card and Merchant Card'
- Analyzed data with SAS Visual Analytics tool
- Resolved communications problems, improved operations and provided exceptional support for CarrefourSA Kart
- Redesigned CarrefourSA Kart mobile application
Education
Master of Science - Marketing Management
University Of Essex
Essex, UK09.2018
Bachelor of Science - Industrial Engineering
Sabancı Üniversitesi
İstanbul08.2016
Summer School Program - Marketing
London School Of Economics
London, UK07.2014
High School Diploma -
Bornova Anadolu Lisesi
İzmir09.2011
Skills
- Aesthetic Sensibility
- Results-oriented
- Strategy Implementation
- Event Execution
- Teamwork
- Analytical Problem Solver
- Coaching and Mentoring
- Extensive Personal Network
- Strategic Planning
- Collaboration
- Organization and Time Management
- Interpersonal Communication
Computer Skills
SQL,SAP, SAS Visual Analytics, Microsoft Office Programs, Tableu, Knime, Arena, Visual Basic C++
Projects, Voluntary Works and Memberships
- Membership of Marketing Society in University of Essex
- Sabancı University Civic Involvement Primary School Project
- Worked in PR department of Sabancı University Industrial Engineering Society
- Board Member of Sabanci University Dance Club
Timeline
Campaign Management Lead
Avon
01.2021 - Current
Senior Campaign and Customer Experience Specialist
Migros
11.2018 - 12.2020
Digital Marketing Strategist
University of Essex
10.2017 - 11.2018
CRM Campaign Management Assistant Specialist
CarrefourSA
01.2016 - 06.2017
Master of Science - Marketing Management
University Of Essex
Bachelor of Science - Industrial Engineering
Sabancı Üniversitesi
Summer School Program - Marketing
London School Of Economics
High School Diploma -
Bornova Anadolu Lisesi
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