Fulya Çelik

• Lead commercial and product management for multi-market hotel portfolios across European markets, ensuring strong positioning, performance and partner alignment
• Act as a primary liaison between hotels, commercial teams and internal departments, aligning market expectations with hotel-side commercial realities
• Support commercial strategy, pricing logic and portfolio optimisation through market analysis, performance reviews and hotel feedback
• Manage hotel relationships, contract follow-up and concept alignment, including seasonal positioning and market-specific requirements

Events, Field Operations & Market Representation
• Plan, organise and represent the company during Educational & Familiarisation Tours (Fam & Study Tours) across European markets, ensuring accurate product positioning, partner alignment and effective market education
• Coordinate roadshows, B2B partner events and agent visits, ensuring consistent market messaging and correct product presentation
• Represent product and commercial interests at corporate events, gala nights and large-scale partner organisations, acting as a reference point for hotel and market-related topics
• Manage on-site coordination during events, including hotel alignment, agenda planning and partner communication

CRM, Product Accuracy & Commercial Alignment
• Utilise CRM-driven insights, guest feedback trends and service data to support product development and commercial decision-making
• Ensure full accuracy of hotel product content including descriptions, visuals, concepts, positioning and market alignment
• Handle on-site operational, guest and partner-related escalations with a commercially aware, solution-oriented approach, particularly during high season

• Conducted hotel quality inspections across multiple destinations within Europe and surrounding regions
  Analysed guest feedback, service performance and complaint data to support quality improvement, CRM optimisation and product development
  Worked closely with hotel management teams to align service delivery, product standards and commercial expectations
  Supported partner visits and educational tours with on-ground coordination and reporting
• Conducted quality audits and operational assessments across Türkiye, Greece, Egypt and Bulgaria, working with hotel executive teams on corrective action planning.

• Worked with hotel executive and purchasing teams on FF&E; and hospitality equipment projects.
• Participated in commercial negotiations and supplier coordination, gaining exposure to hotel investment and procurement governance processes

• Advised institutional and high-net-worth investors on hospitality-linked real estate projects in Istanbul and Bodrum, supporting negotiations and site evaluations.