Fuat Berden Demir

• Created People Hub Strategy of Ankara Sales Center (which is 1 out of 8 Sales Center Across Turkey). Leaded climate change across organization in order to create inclusive, diversified, friendly and people oriented environment. Built strong relationships with Top Universities' management to collaborate and attract talents to company. Hence, recruited young high potential talents and %35 of Team members promoted in 2 years. Talent ratio reached %25 and Women Employee ratio became %36 , highest ever both in Ankara and Turkey.
• Leaded exceptional field performance of Last 10 years highest ever Non-Alcoholic Ready to Drink Beverages market share -> %47,1 Highest ever Carbonated Soft Drinks market share -> %83,1. Highest ever Ready to Drink Tea market share %53,3.
• Recruited Highly motivated distributors for several regions and got Game Changer results with dedicated teams.

• Grew two Leadership Team members one for Sales and one for Marketing function. Re-structured recruitment processes in order to create Game Changer Team. Achieved %88 Engagement Score first time ever in Jordan Sales Function.
• Re-Designed Sales Function and Distributorship System across entire country. Built Route to market system from zero point. Transformed Sales type from hot to pre-sell system. Established Key Customer Business Development Executive Team first time ever in Jordan, in order to improve Key Clients' satisfaction and field execution level, such as McDonald's , Carrefour, Popeye's, Subway.
• Grew sales and boosted profits, applying proactive revenue growth strategies and enhancing sales training. Achieved highest ever sales volume and highest ever EBITDA and highest ever Market share Sparkling Drinks category.
• Built trust oriented team and customer oriented organization. First time ever CCI was selected as Champion of Customer Satisfaction Survey across whole country, held by 3rd party outsource independent company.

• Built lasting relationships with Distributors to make them realize outstanding customer service level.
• First time ever achieved %30 market share of Fuse Tea brand.
• First time ever European region Traditional Trade Team became RED Champion of Turkey.

• Collaborated with Field sales, marketing, finance and supply chain departments to build joint business plan with Key Customers.
• Developed new packs configuration to grow CSD consumption per capita such as Pet 450 MLX6 Multi pack.
• Boosted profit margin via effective promotion, pricing and product mix management.

• Cleansed master data of whole Key Customers in Jordan. Re-structured Key Customer Classification.
• Recruited Largest Global Fried Chicken Chain in Jordan, Popeye's.
• Recruited Largest Hotel Chain , International Hotel Group in Jordan.
• Launched Pet 500 ML CSD in order to grow Volume and Consumption per capita.

Managed TOP Local Key Accounts business across Turkey which has more than 100 branches.

On Premise Trade - Special Channels Management , Shopping Malls Ankara

• Supported Family Business Enterprise as Operations Manager in a globally known Traditional Mardin Cuisine Restaurant.
• Managed over 300 guest per day.
• Reached to highest daily revenue trend around 60.000 USD Per day.