Feyza Gündüz
Sales Account Manager
Istanbul
Summary
Versatile sales and marketing manager with over 10 years experience in aviation and payment industries. Excellent reputation for strong persuasive skills and personal-reliability. Secured business deal worth of 1.2 Million USD in just one month after undertaking sales position. Created high-value business models for Istanbulkart which increased product adoption to 18 M people. Expertise in marketing strategies and customer-analysis to achieve market penetration. Well-acquainted with different business cultures with 8 years living in Southeast Asia, Europe and USA. Fluent in English and skilled in working with international teams.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
4
4
Certificates
4
4
Languages
Work History
Supervisor, Sales and Business Development
Cornea Aero Systems
Istanbul
03.2021 - Current
- Secured 1.2 million USD worth business deal in only one month using skills in understanding customer needs and hands-on technical experience in various industries.
- Brought the first non-Turkish customer to Cornea Airlines within highly-competitive IFEC market by creating lucrative partnerships and leveraging new business opportunities.
- Exceeded 100% KPI target within first year.
- Brought Altın Orumcek web award (3rd place) to company by personally contributing to design of product presentation, website, ad campaigns and partnering with best in-class creative agencies.
- Formulated sound product and sales strategies using extensive know-how on IFEC industry, flight operations, airlines and competitors.
- Spearheaded creation of Portable IFE to leverage post-pandemic cost-savvy aviation market.
- Introduced new line of business by rolling out content curation and consultancy service.
- Cultivated product teams about IFEC systems and customer needs, which in turn enabled company to offer better products and after sales service.
- Exceeded customers' expectations, by giving clients free consultancy utilizing personal knowledge and time.
- Set strategies for social media and website contents. Increased LinkedIn page visitor base by %250 by creating engaging content.
Supervisor, Aftersales, Media and Operations
Cornea Aero Systems
Istanbul
01.2019 - 03.2021
- Formed first operations and after sales department of company with success.
- Led repair, maintenance, software change and content preparation services for 44 aircrafts and 1000 Tablet IFE, providing timely support and resolutions to issues.
- Founded content preparation lab (DRM) and educated media team (CSP) to prepare and deliver monthly inflight content.
- Managed end-to-end IFE content strategy. This included content curation, partnerships, vendor selection, products, pricing and policies.
- Coordinated internal and external teams in highly dynamic environment to resolve complex issues from new regulations to global chip shortage.
- Established entertainment partnerships with leading movie studios such as Warner Bros, Paramount, Fox and Disney to diversify product offerings.
- Created well-documented procedures and flowcharts to provide smooth operational service.
- Guided airline customers, vendors, OEMs, Hollywood studios and partners to enhance products, services and customer experience.
- Collaborated with Airbus/Boeing teams for timely and issue-free delivery of new products during Entry into Service (EIS).
- Collected invaluable customer feedback through customer visits and surveys. Acted as “voice of customer” and provided feedback to internal parties. Analyzed and synthesized user needs into product and service priorities.
- Supervised RFP process for after sales equipment and maintenance. Analyzed change requests for schedule, cost, and quality impacts.
Program Manager, IFE and Connectivity
Turkish Airlines
Istanbul
08.2015 - 12.2017
- Boosted Turkish Airlines 2017 Skytrax Best Inflight Entertainment ratings up to 4th from 7th by redesigning IFE system across Turkish Airlines' fleet.
- Managed 100+ Million USD budgeted projects from tender to operation such as Seat back Inflight Entertainment, Wireless Inflight Entertainment, Tablet Inflight Entertainment, Connectivity, Turkish Airlines IFE Companion App and Satellite TV.
- Transformed Turkish Airlines' IFE System by introducing new features such as IMDb content rating, Inflight Survey Application, Passenger Device (PED) controlled IFE, Passenger Data - IFE Integration, Prayer Times, Kaa'ba location in 3D Maps, Quran application and Do Not Disturb function. Brought tailored customer experience for every single customer.
- Supervised retrofit change of 44 narrow body aircraft to Wireless IFE system.
- Achieved Turkish Airlines' New Inflight Entertainment System software delivery in half of time (1 year shorter than proposed timeline), by actively participating in requirements definition, software architecture design and software testing.
- Advised on long-term IFE, connectivity and on-board technology strategy for both commercial and VIP aircrafts.
- Benchmarked Inflight Entertainment applications across leading airlines.
- Saved around 600K USD on In Flight Entertainment Interface Design project by negotiating with multiple design houses and personally involving in design work.
- Reduced cost of usability testing by 50K USD by performing in-house usability test.
- Identified root cause of 2 major application crash on older IFE monitors that led to full inflight entertainment failure, by testing 13 different aircraft configurations in person. Fixed problem by creating new products that were light on memory and processor resources, using only 8% of cost of formerly failed applications.
- Produced User Interface (GUI) mock-ups, applying usability and user experience (UI/UX) methods.
- Eliminated after-delivery software problems to zero by personally performing robust user acceptance tests, SQA tests and flight tests.
- Created IFE and Internet service contents for Turkish Airlines' in-flight magazines, websites and social media platforms.
- Reviewed inflight products (blankets, amenity kits, silverware etc.) of major competitors and documented Passenger Experience trends in detail from check-in to baggage collection.
Lead Project Engineer and Business Developer
Belbim Electronic Money and Payment Services Ltd.
Istanbul
02.2013 - 08.2015
- Developed profitable business models for Istanbul Metropolitan Municipality's smart public transportation card “Istanbulkart” and managed international commercial relations.
- Served as Electronic Money Regulation Subject Matter Expert in İstanbul Metropolitan Municipality's electronic payment system that has 18 million users.
- Managed İstanbulkart - EMV Payment System Integration that enabled 164 million Turkish bank issued bank and credit cards to be used for public transportation fare payments.
- Conducted Research and development (R&D) analysis of emerging public transportation and payment technologies in modern capitals like London, Hong Kong, Singapore, Tokyo, Seoul etc.
- Developed workflows and UI designs for new Istanbulkart top-up vending machines.
- Analyzed transportation fare payment via NFC (Near Field communication)-enabled mobile phones and supervised trial project.
Business Analyst and UX Researcher
Turkish Airlines
Istanbul
08.2011 - 07.2012
- Accomplished comprehensive usability, user experience (UX), functionality, benchmarking analysis for Turkish Airlines' Mobile Application Fly Turkish.
- Gathered requirements from key stakeholders (Sales & Marketing, Flight Control, Cargo, Ground Services, Customer Services, passengers etc.) and subject matter experts.
- Interviewed passengers and created user personas.
- Located over 500 flaws and detailed change requirements.
- Improved application UI/UX designs by performing A/B tests.
Software Tester
Turkish Airlines
Istanbul
09.2011 - 02.2012
- Played key role in development of Mobile AnadoluJet Flight application by expediting software and user testing process.
- Wrote and optimized test cases to maximize success of manual software testing with consistent, thorough approaches.
- Uncovered over 1000 software bugs, which improved reliability of Mobile AnadoluJet and FlyTurkish applications after software-fixes.
- Analyzed Passenger Profiles and recreated functional and non-functional requirements.
Creative Graphic Designer
Freelancer
Istanbul
09.2004 - 02.2006
- Designed website layouts, templates, company logos and unique branded looks.
- Constructed display, marketing and packaging graphics to support product branding strategies.
Assistant Photographer and Graphic Designer
Turanlar Photography
Istanbul
03.2003 - 09.2004
- Worked as assistant photographer and performed over hundreds of Wedding Photography, Child and Newborn Photography, Product Photography (white box & studio lights), Advertising and Commercial Photography.
- Created graphical design for product photos.
- Edited and retouched studio photos.
- Made commercial post production edits.
- Designed wedding invitation cards and business cards.
Education
Bachelor of Science - Computer Science
International University Malaysia (IIUM)
Malaysia 09.2008 - 10.2012
Pre-sessional - Academic English Language
Institute For Language Advancement (IFLA)
Malaysia 04.2007 - 04.2008
Skills
Aviation & Airlines
Certification
Six Sigma and Organization (Advanced)
Timeline
Supervisor, Sales and Business Development
Cornea Aero Systems
03.2021 - Current
Six Sigma and Organization (Advanced)
04-2019
Fundamentals of Visualization with Tableau
04-2019
Supervisor, Aftersales, Media and Operations
Cornea Aero Systems
01.2019 - 03.2021
IELTS Academic 8.0
09-2015
Program Manager, IFE and Connectivity
Turkish Airlines
08.2015 - 12.2017
Usability & UX Testing
04-2014
Lead Project Engineer and Business Developer
Belbim Electronic Money and Payment Services Ltd.
02.2013 - 08.2015
Software Tester
Turkish Airlines
09.2011 - 02.2012
Business Analyst and UX Researcher
Turkish Airlines
08.2011 - 07.2012
Bachelor of Science - Computer Science
International University Malaysia (IIUM)
09.2008 - 10.2012
Pre-sessional - Academic English Language
Institute For Language Advancement (IFLA)
04.2007 - 04.2008
Creative Graphic Designer
Freelancer
09.2004 - 02.2006
Assistant Photographer and Graphic Designer
Turanlar Photography
03.2003 - 09.2004