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Feroza Eckstein
Operations & Business Manager
Izmir,Izmir
Work Preference
Summary
Founded and managed an e-commerce retail business with full responsibility for Shopify operations, product sourcing, merchandising, digital marketing, SEO, affiliate partnerships, and supplier management. Led virtual teams, enhanced customer experience, and used sales and website analytics to optimise business performance and support strategic decision-making.
Overview
3
3
Languages
15
15
Certifications
17
17
years of professional experience
Work History
Founder and Director
Trend Den
07.2024 - 07.2026
- Formulate company vision, define strategic objectives, and drive growth through in-depth market research and trend analysis.
- Spearhead end-to-end operations for dynamic online retail business, overseeing diverse functions to enhance growth efficiency and deliver exceptional customer experience.
- Evaluated and acquired trending products including bags, beauty items, collectibles, and accessories while overseeing inventory and curating collections that align with brand identity.
- Evaluate, assess, and acquire trending products including bags, beauty items, collectibles, and accessories while overseeing inventory and curating collections aligned with brand identity.
- Developed and executed integrated marketing campaigns across social media, email marketing, and SEO to enhance brand awareness, drive customer engagement, and nurture loyalty.
- Launched and oversaw affiliate programs, strategic partnerships, and collaborations to expand market reach and increase sales.
- Facilitate collaboration among virtual teams, suppliers, and service providers to enhance operations and drive growth initiatives.
- Maintain high standards of customer satisfaction through responsive support, clear policies, and proactive communication.
Branch Manager
Avis Budget Group
04.2016 - 11.2020
- Progressed from Rental Sales Agent to Branch Manager, effectively directing operations across three distinct branches, each presenting unique challenges and opportunities.
- Orchestrated daily branch operations, managing rentals, fleet, compliance, and staff scheduling to uphold operational efficiency and adherence to company standards.
- Devised and executed targeted sales initiatives to consistently meet and exceed Key Performance Indicators (KPIs), including rental revenue targets, upsell ratios, fleet utilisation, and customer retention metrics.
- Devised and executed targeted sales initiatives, consistently meeting and exceeding key performance indicators (KPIs) for rental revenue, upsell ratios, fleet utilization, and customer retention.
- Championed customer service standards, monitored Net Promoter Score (NPS) and satisfaction ratings, and resolved escalations to maintain client loyalty.
- Recruited, mentored, and developed staff, implementing tailored strategies and success plans to enhance team engagement, performance, and professional development.
- Proactively tackled operational impediments, deployed efficiency-focused initiatives, and cultivated a culture of accountability and adaptability.
Branch Supervisor
Avis Budget Group
05.2013 - 04.2016
- Assisted Branch Manager in achieving performance and service objectives by overseeing daily operations and optimizing branch activities.
- Managed daily branch functions, including vehicle rentals, returns, and fleet oversight, ensuring optimal efficiency and strict adherence to company protocols.
- Supervised and supported branch personnel, aiding in training, schedule coordination, and task delegation to maintain seamless workflow.
- Cultivated robust leadership and customer service proficiencies within a demanding, customer-centric operational setting.
- Addressed customer inquiries and concerns with promptness and efficacy, guaranteeing high levels of satisfaction and fostering repeat business.
- Supported branch sales targets through active involvement in promotional activities and upselling, enhancing overall performance.
- Maintained meticulous records of all transactions, prepared foundational operational reports, and assisted the Branch Manager with performance analytics.
- Addressed emergent operational challenges and escalated complex issues, ensuring minimal disruption to branch performance.
- Enhanced operational management and team coordination by developing customer service skills, positioning for future leadership opportunities.
Rental Sales Agent
Avis Budget
03.2011 - 05.2013
- Assisted customers with vehicle rental and return processes, providing accurate information and guidance to enhance customer satisfaction.
- Assisted customers with vehicle rental and return processes, furnishing accurate information, essential guidance, and delivering a positive overall experience.
- Processed rental bookings and managed inquiries, ensuring timely vehicle availability and seamless customer interactions.
- Ensured the accurate completion of all rental agreements, insurance documentation, and requisite legal compliance.
- Addressed customer issues and complaints promptly, delivering effective resolutions and maintaining high levels of customer satisfaction.
- Collaborated closely with branch team members to facilitate smooth operational flow and uphold superior service delivery.
- Established a strong foundation in customer relations, sales techniques, and operational best practices, paving the way for advancement into supervisory and managerial positions.
Sales Person
FOSSIL Group
01.2010 - 01.2011
- Delivered exceptional customer service while actively promoting and selling premium watches and accessories.
- Enhanced product knowledge and refined sales techniques to effectively navigate dynamic retail environment.
- Engaged customers upon arrival, provided tailored product information, and created a personalised shopping experience.
- Maintained in-depth understanding of product lines, key features, and current promotions to provide expert customer advice.
- Developed comprehensive product knowledge and honed sales techniques within a dynamic retail environment.
- Processed sales transactions accurately, managed returns and exchanges, and ensured strict adherence to store policies.
- Assisted with inventory replenishment, visual merchandising execution, and the organisation of product displays.
- Partnered with colleagues to achieve store-wide goals and maintain high standards of customer experience.
- Enhanced proficiency in sales, customer engagement, and product expertise, establishing a solid foundation for future retail and management endeavours.
Education
NQF 6 - Business Management and Public Relation
South West Gauteng College
Johannesburg, South Africa06-2008
Skills
Shopify operations
Inventory management
Product sourcing
Sales performance analysis
Digital marketing
Social media marketing
Email marketing
Customer service
Team leadership
Vendor negotiation
Store opening procedures
Certification
Business Management NQF4, South West Gauteng College
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Painting & Creative Arts – Passionate about painting and expressing creativity through art
DIY & Craft Projects – Enjoy hands-on creative projects, problem-solving, and building new ideas
Learning AI & Emerging Technologies – Continuously exploring AI tools and innovative technologies to
Social Activities – Value building meaningful relationships, networking, and spending quality time w
Languages
English
Bilingual or Proficient (C2)
Afrikaans
Bilingual or Proficient (C2)
Turkish
Elementary (A2)
Timeline
Founder and Director
Trend Den
07.2024 - 07.2026
Branch Manager
Avis Budget Group
04.2016 - 11.2020
Branch Supervisor
Avis Budget Group
05.2013 - 04.2016
Rental Sales Agent
Avis Budget
03.2011 - 05.2013
Sales Person
FOSSIL Group
01.2010 - 01.2011
NQF 6 - Business Management and Public Relation
South West Gauteng College