Salesforce Marketing Cloud
Ferhat Yilmaz
Marketing Operations Coordinator
Istanbul
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
3
3
Certifications
1
1
Language
Work History
Marketing Operations Coordinator
Bilet Dükkanı Turizm A.Ş.
09.2024 - Current
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Implemented email marketing campaigns that resulted in higher open rates and click-through rates compared to industry benchmarks.
- Monitored digital analytics data, using insights gained from web traffic patterns to make informed decisions about online advertising placements and messaging strategies.
- Contributed to the planning and execution of product launches, collaborating with diverse departments to ensure seamless introduction of new offerings to the market.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Devised content strategy to effectively engage target audiences.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
Head of CRM/E-mail Marketing
NMQ Digital
Istanbul, Istanbul
07.2023 - 08.2024
- 1st point of contact for function's operational matters
- Responsible for capacity management and employee career development
- Responsible for market research to stay ahead of market trends
- Responsible for defining function's strategy and building roadmap
- Boosted CRM adoption by streamlining processes and providing comprehensive training to team members.
- Actively contributed to company growth by leveraging insights from customer data within the CRM system for strategic decision making.
CRM Team Lead
Royal Philips, NMQ Digital
10.2021 - 06.2023
- Managed a team of 20+ members who are specialized in various disciplines of CRM/Marketing Automation Delivery for Royal Philips,
- Ensured the highest level of customer satisfaction, employee engagement, and operational efficiency in line with Global and Team KPI's.
- Created data-driven, in-depth dashboards for monthly/quarterly business review meetings of Royal Philips,
- Coordinated the operations of CRM Delivery to ensure balance and structure within the daily operations,
- Supporting Digital Delivery Manager in all operational decision-making processes and delivering.
Senior Digital Specialist/Multiple Accounts
NMQ Digital
09.2019 - 09.2021
- Orchestrated Ultimaker account's Marketing Automation operations using Oracle Eloqua software,
- Used Oracle Sales Cloud to enhance B2B lead creation processes while playing a key role in the automation of workflows,
- Liaised with all web-related departments to create and maintain marketing materials for client meetings,
- Developed campaigns and specific marketing strategies for few clients such as Firmenich, Abcam, Atradius
- Executed advanced automated user journeys.
Digital Marketing & Strategy Specialist
Arçelik A.S
05.2018 - 09.2019
- Reported directly to Head of Digital Marketing & Strategy within the ownership of a few websites that receive 1M+ monthly visits,
- Masterminded highly successful digital strategies for various platforms to attract customer engagement,
- Collaborated with internal departments to build digital experiences and achieve marketing goals,
- Created user stories for the needs of e-commerce business goals with accurate criteria of acceptance that will be used by Software Developers,
- Helped to develop digital marketing vision, strategy and roadmaps for multiple websites, in support of MarCom goals and objectives while building omnichannel experience for all types of users.
Web Content Editor
NMQ Digital
05.2016 - 04.2018
- Created Philips Healthcare article and event websites from scratch using Adobe Experience Manager,
- Updated and renewed existing product and article websites as per the requests from Philips HQ,
- After an internal department change in January 2017, processed the requests directly comes from Hertz UK and affiliates, (Firefly, Dollar, Thrifty)
- Handled the page creation, banner updates, page updates and consulting new campaigns for the Hertz corporate markets, Hertz MEA and Hertz Switzerland franchises,
- Used HTML and CSS coding to create new pages from scratch and update existing ones,
Sales Trainee
Arçelik A.S
04.2015 - 02.2016
- Reported weekly and quarterly for the marketing, sales and customer success teams of a branch with a total 3M+ monthly endorsement,
- Worked cross-functionally to create policy, process and procedure to drive and support critical business priorities,
- Identified and analyzed key competitors and related products, - Provided extensive support in sales, technical and business areas to key accounts,
- Tracked, measured and reported on trends for sales team analysis and decision making.
Education
BBA - Labour Economics and Industrial Relations
Marmara University
Istanbul 09.2010 - 02.2015
High School Diploma -
Ahmet Sani Gezici High School
Istanbul 09.2006 - 06.2010
Skills
CRM/E-mail Marketing
Digital marketing proficiency
Campaign Management
Marketing Strategy Development
Customer Segmentation
Multichannel marketing
Certification
Dale Carnegie Effective Leadership, Jan 2022
Software
Oracle Eloqua
Adobe Experience Manager
Google Analytics
PowerBI
Braze
Google Ads
Interests
Corporate Social Responsibility
Coffee Enthusiast
Blockchain
Timeline
Marketing Operations Coordinator
Bilet Dükkanı Turizm A.Ş.
09.2024 - Current
Head of CRM/E-mail Marketing
NMQ Digital
07.2023 - 08.2024
CRM Team Lead
Royal Philips, NMQ Digital
10.2021 - 06.2023
Senior Digital Specialist/Multiple Accounts
NMQ Digital
09.2019 - 09.2021
Digital Marketing & Strategy Specialist
Arçelik A.S
05.2018 - 09.2019
Web Content Editor
NMQ Digital
05.2016 - 04.2018
Sales Trainee
Arçelik A.S
04.2015 - 02.2016
BBA - Labour Economics and Industrial Relations
Marmara University
09.2010 - 02.2015
High School Diploma -
Ahmet Sani Gezici High School
09.2006 - 06.2010