International trade and emerging markets
Fatih Güzel
Trade Marketing Executive
Maltepe
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
7
7
years of professional experience
5
5
Certifications
3
3
Languages
Work History
Trade Marketing Executive
Bissell
2024.06 - Current
- Overcame challenging market situations with well-timed promotion adjustments, maintaining steady sales growth throughout tenure.
- Conducted comprehensive market research to gain insights into consumer behaviors and competitor activities, informing strategic decisions.
- Leveraged strong negotiation skills to secure favorable terms with suppliers, resulting in cost savings and increased profitability for the company.
- Managed a portfolio of key accounts, ensuring high levels of customer satisfaction through proactive relationship building.
- The final decisions regarding all Stand, POP, and POS materials for 5 different key accounts.
- Boosted sales by collaborating with cross-functional teams to develop innovative trade marketing strategies.
- Organized successful product launches by coordinating with internal departments, external suppliers, and retail partners.
- Improved market share by identifying growth opportunities and implementing targeted marketing initiatives.
- Optimized return on investment with careful budget management and cost-effective promotional activities.
Trade Marketing Specialist
British American Tobacco
2018.11 - Current
- Responsible for developing and implementing Eskişehir city trade marketing plans in line with company targets and priorities.
- Ensure that objectives in terms of availability, visibility, volume, margin are achieved.
- Build and develop strong and consistent relationship with the retailers.
- Manage assigned budget to create competitive advantage.
- Increasing Share of Voice.
- Provide ideas on how to develop retail touchpoints.
Area Supervisor
Hedef Direct
2018.01 - 2018.11
- Sales/support for the products of a leading tobacco company sector in 5 different provinces (Eskişehir-Kütahya-Bilecik-Balıkesir-Çanakkale).
- Leading and motivating a team of more than 40 employees.
- Monitoring and questioning their performance.
Education
MBA - International Business
Marmara University
Istanbul, Turkey 2014.05 - 2020.06
Bachelor of Business Administration -
Anatolian University
Eskişehir, Turkey 2001.04 -
Skills
- Digital Marketing
- E-Commerce
- Social media
- Pricing strategy
- Marketing communications
- Budget management
- Trade Marketing
- Sales
- Teamwork
- Problem-Solving
- Leadership
- Customer service
- Excel skills for Business
- Key account management
- Merchandising strategies
Personal Information
- Date of Birth: 12/09/94
- Nationality: Turkish
Certifications Courses
- BAT Sales Digital Class
- BAT Marketing Digital Class
- Sales & Marketing Digital Talent Summit
- Excel skills for Business
- Sales Steps (POSITIVE)
Awards
- The Most Successful Employee in Marmara Division (2019)
- The Second Most Successful Employee in Turkey (#ZirvedenTavizYok) (2019)
Certification
Digital Marketing
Interests
Business podcasts and economic trends
Traveling and discovering new business cultures
Cultural exchange and global networking
Strategy games and problem-solving activities
Timeline
Trade Marketing Executive
Bissell
2024.06 - Current
Content Marketing
2022-05
Excel Skills
2022-05
Digital Marketing
2021-02
Marketing Digital Class
2020-12
Sales Digital Class
2020-12
Trade Marketing Specialist
British American Tobacco
2018.11 - Current
Area Supervisor
Hedef Direct
2018.01 - 2018.11
MBA - International Business
Marmara University
2014.05 - 2020.06
Bachelor of Business Administration -
Anatolian University
2001.04 -