
A FMCG Expert with a wide experience in Global firms. A dedicated professional driving brands development and growth from the journey of consumers (Insights and Experience) to building (business plans and strategy's) into leading teams (growth, targets, and guidelines)
Leading Country overall On Premise (HORECA) Marketing.
Building Country Business Plan and Strategy.
Total Country On Premise Budgets.
Leading Country On Premise Trade Marketing.
Guided market teams while setting targets, clear guidelines, and ensuring effective market application.
Manged Region overall On-Premise (HORECA) business, driving growth and market penetration.
Strategically managed and nurtured key regional accounts.
Oversaw and optimized DP Distribution Partner operations, ensuring seamless and efficient SCM.
Initiated and executed impactful On-Premise marketing initiatives enhancing brand visibility and engagement.
Successfully secured a national account with over 750 outlets, expanding our product reach into a new segment.
Recognized and awarded across MENA as HORECA best performer.
Led a successful transition of a national chain from the competitor with more than 350 outlets.
Department Best Performer.