Microsoft Office
FABIO DIYON
Warsaw
Summary
Senior marketing and category management leader with 15+ years’ experience in brand development, private label strategy, and product portfolio management across EMEA. Extensive experience managing and mentoring cross-functional teams, building high-performance cultures, and delivering strategies across retail, eCommerce, and B2B channels. Proven record in driving sales growth, market share leadership, and profitable product launches in consumer electronics, home appliances, and personal care.
Overview
17
17
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Head of Print Category – Central Europe
Canon
01.2021 - Current
- Led sales strategy across 4 markets (Poland, Czech Republic, Slovakia, Hungary), delivering €100M+ revenue.
- Grew Canon Inkjet market share in Poland to ~32% – highest in the region.
- Delivered +130% YoY Inkjet sell-out growth in 2023; record sales in 2022.
- Directed and developed a high-performing product management team locally and across multiple countries.
- Established a collaborative and motivating team culture, recognized for celebrating successes and achievements.
- Conducted regular deep-dive sessions with the team, acting on feedback to improve work processes and engagement.
- Implemented structured delegation, empowering team members to take ownership and grow professionally.
- Led flawless execution of MRFM, forecasting, allocation, and investment processes during structural changes.
- Built infrastructure for reporting and strategic meeting preparation, improving profitability awareness across markets.
- Drove profitability improvement through new reporting systems, process control, and HQ alignment.
Product Marketing Manager – Cooking & SDA
Samsung Electronics
01.2020 - 01.2021
- Managed full P&L for cooking appliances and SDA categories in UAE & GCC.
- Created and implemented go-to-market strategies in collaboration with cross-functional teams.
- Managed product lifecycle, promotions, pricing, and forecasting.
- Partnered with HQ to launch innovative products and increase regional market share.
- Acted as category expert on industry trends and competitive benchmarking.
- Developed customer-specific strategies, programs, and pricing.
- Conducted ongoing customer engagement and presentations.
- Coordinated with training teams to create materials for sales associates.
Global Category Marketing Manager – CEE & Israel
BSH Home Appliances
01.2015 - 01.2020
- Managed Bosch & Zelmer vacuum cleaner categories across 15+ CEE countries & Israel.
- Created and implemented product roadmaps and go-to-market strategies.
- Led market and competitor analysis to identify opportunities.
- Monitored category performance across markets, making proactive growth decisions.
- Supported marketing communications (ATL/BTL) to convey product value.
Senior Marketing Specialist
BSH Home Appliances
01.2014 - 01.2015
- Developed full private label portfolio (Profilo) using products from partner brand Zelmer.
- Launched 40+ products, exceeding revenue KPIs by 35%.
- Prepared sales tools: promotions, POS materials, loyalty programs, training materials.
- Negotiated pricing and aligned product launches with sales & marketing teams.
- Maintained strong relationships between global divisions and local teams.
Forecasting / Market Planning / Inventory Specialist – EMEA
Oriflame
01.2009 - 01.2013
- Managed forecasts for Nordic countries and Holland.
- Improved forecasting accuracy and margin mix management.
- Conducted post-sales analysis and communicated action plans.
- Assessed product potential and managed pricing/merchandising strategies.
- Oversaw margin management for assigned markets.
Education
MSc - International Business Economics
Aalborg University
BSc - International Finance
Istanbul Bilgi University
Skills
- Product & Brand Strategy
- P&L Management
- Private Label Development
- Go-to-Market Execution
- EMEA Sales Growth
- Category Management
- Forecasting & Inventory Planning
- Market & Competitor Analysis
- Team Leadership & Coaching
- Profitability Optimization
Software
Power BI
Certification
Scrum-The basics
Timeline
Head of Print Category – Central Europe
Canon
01.2021 - Current
Product Marketing Manager – Cooking & SDA
Samsung Electronics
01.2020 - 01.2021
Global Category Marketing Manager – CEE & Israel
BSH Home Appliances
01.2015 - 01.2020
Senior Marketing Specialist
BSH Home Appliances
01.2014 - 01.2015
Forecasting / Market Planning / Inventory Specialist – EMEA
Oriflame
01.2009 - 01.2013
BSc - International Finance
Istanbul Bilgi University
MSc - International Business Economics
Aalborg University