Ezgi Özdemir
Istanbul
Summary
A results-oriented professional with over 5 years of experience in product management, specializing in global small domestic appliances. Proven track record of driving market growth, profitability, and category leadership across multiple regions, with a focus on cross-functional collaboration and delivering customer-centric solutions and business development with strategic decision-making.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Product Manager
Beko
04.2019 - Current
- Global Category Leadership: Provided end-to-end category leadership across more than 15 countries, collaborating directly with over 3 suppliers to ensure seamless product management and strategic execution.
- Category Strategy and Market Expansion: Drove category strategy, growth performance, profitability, and market share through effective commercial management and execution of strategies across global markets. Analyzed market trends and customer feedback to inform customer-centric solutions.
- Budget and Financial Management: Managed global budgets and financial performance, focusing on revenue optimization, margin growth, and expanding market share.
- Market Research and Product Roadmapping: Conducted comprehensive market research to identify customer needs, preferences, and market trends, leading to the development of long-term product roadmaps.
- Go-to-Market Strategy: Worked closely with sales and marketing teams to formulate and implement effective go-to-market strategies, ensuring successful product launches.
- Product Performance Monitoring: Monitored product performance using key performance indicators (KPIs), analyzing sales data, customer feedback, and other metrics to identify areas for improvement and growth opportunities.
- Cross-functional Collaboration: Collaborated with internal stakeholders, including sales, marketing, operations, and finance, to align purchasing and product management activities with overall business strategies. Steered cross-functional teams to collaborate on the development and launch of innovative product solutions aimed at enhancing sustainability.
- Demand Creation and Product Launch Management: Contributed to demand creation and oversaw the scheduling of new products, ensuring compliance with company standards and successful market introduction.
Marketing Internship
Anadolu Group
06.2018 - 08.2018
- Understanding different social media marketing tools
- Working closely with marketing agencies
- Experiencing different marketing strategies in real estate
- Developing new project ideas in different concepts.
Operations Internship
Shaya Group (Starbucks)
07.2017 - 08.2017
- Following the consumer feedbacks from different regions
- Analyzing the improvements of different management areas
- Controlling and monitoring daily operations.
Marketing Internship
Türk Telekom
06.2017 - 07.2017
- Analyzing consumer behaviors
- Creating different tools for customer relations
- Developing communication skills on call centers.
Education
Master's Degree - Management Engineering
Istanbul Technical University
Istanbul, 3406-2023
Bachelor's Degree - Industrial Engineering
Yıldız Technical University
İstanbul05-2018
Erasmus - Management Engineering
University of Esslingen
Stuttgart01-2017
Skills
- Product Vision and Strategy
- Product Roadmaps
- Stakeholder Alignment
- Teamwork and Collaboration
- Project Management
- KPI Tracking
Accomplishments
- Le Monde (FR) Best Bean-to-Cup Espresso Machine -Beko CaffeExperto CEG7304X
- Which (UK) Best Buy -Beko CaffeExperto CEP5302B
- Les Numeriques (FR) 2025 Best SDA Product -Beko CaffeExperto CEG7304X
- IF Design Award 2024 -Beko CaffeExperto CEP5302B / Beko CaffeExperto CEP5304X
- Germany’s Favorite 2024 -Grundig Delisia Coffee KSM 5330
- ComputerBild (DE) GUT -Grundig Delisia Coffee KVA 7230
- Which (UK) Best Buy & Great Value -Beko CaffeExperto CEG7302B
- IF Design Award 2023 -Beko CaffeExperto CEG7302B / Beko CaffeExperto CEG7304X
Personal Information
- Date of Birth: 05/02/1996
- Gender: Female
Areas Of Interest
- Traveling
- Art
- Literature
- Tennis
- Hiking
Certification
- Entrepreneurship in Emerging Economies – HarvardX
- Business Simulation – Koc University
- Research Methodology – Bogazici University
- Product Management – Udacity
- Business Analytics – Udacity
- Digital Marketing – Udacity
- Marketing and Sales – University of Esslingen
- Quality and Project Management – University of Esslingen
- Production Management – University of Esslingen
- Istanbul Language Center – A2 (German)
- Procter & Gamble Unsolvable Quest – First Place
- Yıldız Technical University – High Honor
Languages
Turkish
Native language
English
Advanced
C1
Timeline
Product Manager
Beko
04.2019 - Current
Marketing Internship
Anadolu Group
06.2018 - 08.2018
Operations Internship
Shaya Group (Starbucks)
07.2017 - 08.2017
Marketing Internship
Türk Telekom
06.2017 - 07.2017
- Entrepreneurship in Emerging Economies – HarvardX
- Business Simulation – Koc University
- Research Methodology – Bogazici University
- Product Management – Udacity
- Business Analytics – Udacity
- Digital Marketing – Udacity
- Marketing and Sales – University of Esslingen
- Quality and Project Management – University of Esslingen
- Production Management – University of Esslingen
- Istanbul Language Center – A2 (German)
- Procter & Gamble Unsolvable Quest – First Place
- Yıldız Technical University – High Honor
Master's Degree - Management Engineering
Istanbul Technical University
Bachelor's Degree - Industrial Engineering
Yıldız Technical University
Erasmus - Management Engineering
University of Esslingen
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