Ezgi Ekinci

• Provided full-spectrum SEO consulting services for clients in e-commerce, education, and service industries, focusing on sustainable organic growth

• Delivered technical audits, keyword research, and competitor analysis to develop high-performing SEO strategies

• Produced optimized content using WordPress, schema markup (JSON-LD), and internal linking frameworks

• Coordinated remotely with developers and content teams to ensure SEO integration across web projects

• Transitioning from freelance work to a full-time SEO role within a collaborative digital environment

• Developed and executed SEO strategies for high-traffic landing pages, enhancing keyword rankings and increasing qualified organic sessions

• Conducted comprehensive technical audits using GA4, Google Search Console, Screaming Frog, and Semrush to identify crawl errors, indexation issues, and UX bottlenecks

• Partnered with design and development teams to implement SEO best practices, including mobile responsiveness, core web vitals optimization, and schema integration

• Improved content structure and metadata quality to boost search visibility, featured snippet eligibility, and click-through rates

• Managed multi-platform content calendars aligned with brand voice and search behavior

• Leveraged engagement metrics to inform SEO content tone and user intent mapping

• Improved social-to-site conversion flow through strategic CTA placement and landing page coordination

• Led the planning and execution of SEO-oriented content strategies across websites, blogs, and social platforms, aligning messaging with target keywords and audience behavior

• Implemented internal linking frameworks and optimized metadata structure, improving crawl efficiency and boosting organic visibility

• Collaborated with designers and copywriters to ensure content consistency, brand alignment, and technical SEO compliance across all published assets

• Created and scheduled SEO-aligned content calendars based on brand KPIs, user personas, and platform-specific trends

• Conducted content performance audits to enhance CTR, impressions, and engagement using SEO and social metrics

• Integrated basic SEO practices into visual and written content, improving discoverability and organic reach across platforms

• Edited and optimized corporate blog posts and press content in accordance with brand tone, keyword strategy, and SEO best practices

• Performed content audits to identify outdated or underperforming pages, applying on-page SEO enhancements to improve search engine visibility and ranking consistency

• Ensured accurate metadata, internal linking, and readability across published assets to support long-term SEO value