Ege Yurdal
Marketing Data Senior Manager
Kozyatagi Kadikoy
Summary
Dynamic Data Leader with extensive experience in the banking and commerce sectors, demonstrating a proven track record of leveraging analytical skills to drive strategic decision-making. Proficient in SQL databases and project management, blending technical expertise with a strong engineering foundation to deliver impactful data solutions. Committed to addressing complex challenges in data analytics while consistently seeking opportunities for innovation and organizational performance enhancement. Passionate about transforming data into actionable insights that propel business growth and efficiency.
Overview
15
15
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Marketing Intelligence Senior Manager
Hepsipay & Hepsiburada
01.2025 - Current
- Leading a team of Analyst & Analytics Professionals consisting of 4 Teams. Focused on Marketing Business Actions. Delivering Long term Strategical Visions , Propensity Models and Challenging business units based on Data & Analytics. Steering Data Engineering Teams duration of SDLC & MDLC processes.
Business Intelligence Manager
Yapi Kredi Bankasi
01.2018 - 01.2025
- Leading a team of Business Intelligence Specialist on Dashboard Reporting within the Bank. Focused on the C- Level Dashboards to HQ Departments. Responsible for Data Gathering, Manipulation and Data visualization processes. Power BI, SSAS & Oracle 13 are the main tools and technologies used during the development processes. Aiming to create Self service environment for all Departments in the HQ. Consulting teams on Self service capabilities of the tool and best practices.
Retail Credits Modeling Senior Specialist
Yapi Kredi Bankasi
01.2016 - 01.2018
- Member of Risk Management Analytical Team, Creating and Developing Datamarts for Risk Department and Team leader on the department for IFRS9 project. Delivered the Datamarts and Modelling exercises to implement for the Risk legal reporting Departments.
IT Business Analist
Yapi Kredi Technology
01.2011 - 01.2016
- Responsible for several Datamart projects for Legal Reporting, Risk Analytics Model Development and Risk Collection Departments. Oracle Enterprise Datawarehouse and Sybase IQ Database technologies were used duration of my experience as an IT Analyst. Started my carrier as an junior Data Analyst to finish my role as and IT Analyst as a Lead Data Analyst, total of 3 Levels within 5 years of my experience.
Education
Electronic and Communication Engineering
Çankaya University
01.2009
Skills
Cross-functional communication
Goal-oriented planning
Optimized resource distribution
PL/SQL programming
Data analysis and visualization
Data Analysis
Power BI data visualization
QlikSense proficiency
Python scripting
Market analysis
Statistical modeling
Affiliations
Rotary International
Member & Board Member of Ulus Rotaract Club (2005-2010)
International Exchange Student (2003-2004)
Interact District Representative & Club Member (1998-2002)
Certification
2020 Data & Analytics for Business Koç University
Timeline
Marketing Intelligence Senior Manager
Hepsipay & Hepsiburada
01.2025 - Current
Business Intelligence Manager
Yapi Kredi Bankasi
01.2018 - 01.2025
Retail Credits Modeling Senior Specialist
Yapi Kredi Bankasi
01.2016 - 01.2018
IT Business Analist
Yapi Kredi Technology
01.2011 - 01.2016
Electronic and Communication Engineering
Çankaya University