Eylül Açıkgöz
Product Business Development Specialist
Istanbul
Summary
Product management professional with track record of driving successful product initiatives and optimizing product performance. Adept at collaborating with cross-functional teams and focusing on achieving impactful results. Known for adaptability and reliability in dynamic environments, with skills in product strategy, product implementation, promotions, and campaign & distribution channel strategies.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Product Business Development Specialist
Canon Eurasia
07.2022 - Current
- Responsible for product strategy, product implementation, promotions, and campaign & distribution channel strategies for the biggest product category in B2B marketing
- Responsible for preparing & implementation of marketing plan and responsible for budget planning & management
- Responsible for developing sales strategies and expanding business
- Execute pricing of products & services through profitability & revenue analysis in collaboration with sales, finance and regulatory teams
- Conduct P&L and financial feasibility business case analysis to design and implement more efficient propositions
- Monitor the performance of products & campaigns and identify and deploy key improvement areas
- Perform competitor price & market analysis to execute fast & proper decision making and call-to-action maneuvers
- Prepare quarterly toner gap analysis to monitor the consumable return and take necessary actions in partner channel
Business Intelligence Specialist
Canon Eurasia
04.2021 - 09.2023
- Assisted the country director in every aspect
- Prepared monthly, quarterly and yearly strategic management reports in accordance with management needs and wants
- Prepared high level strategic business presentations while analyzing macro and micro market trends, defining growth opportunities and conducting SWOT analysis
- Contributed to company growth by participating in monthly strategy sessions and offering insights based on industry research and analysis.
- Responsible for month-end and year-end B2B marketing and sales accrual management
B2C Marketing Trainee
Canon Eurasia
09.2020 - 04.2021
- Strategically analyzed the current customer experience journey and listed the cons and pros
- Created an action plan to enhance the journey
- Analyzed the attachment rates of different product groups and create a marketing plan to increase sales of consumables Performed a competitor analysis
- Prepared corporate product brochures and demo kit to distribute to the dealers
- Prepared the delivery report on a weekly basis
- Assisted with daily management of support requests
- Analyzed the sales of distributors and dealers to DMO (State Supply Office)
- Designed and presented social media campaigns
Finance Intern
Türk Tuborg
07.2019 - 08.2019
- Helped to create routine financial statements, including Balance Sheet and Income Statement
- Assisted with month-end closing processes and verified journal entries
- Assisted with account reviews and preparation for account reviews.
- Assisted to analyze financial statements to identify trends and provide valuable insights for decision-making.
Financial Affairs Intern
Tüpraş
07.2019 - 07.2019
- Asked appropriate open-ended questions to explore the energy sector and the world of accounting
- Helped to compile budget figures by reviewing past budgets, evaluating estimated income and assessing expenses
- Assisted to complete accurate daily reports and invoices
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations
Consulting Intern
CGS Center
07.2018 - 08.2018
- Assisted the consulting team in analyzing employee satisfaction
- Improved client processes by identifying inefficiencies and recommending actionable steps towards optimization
- Communicated with several deans of faculties of business administration in the Middle East and Russia to organize trainings for employers in these countries
- Conducted market research and competitive analysis to identify opportunities for growth within target industries.
Education
Bachelor of Science - Business Administration
Bilkent University
Ankara, Turkey 04.2001 -
Skills
Product Marketing
Pricing Strategy
Product Management
Brand Management
Customer Management
Market Research
B2B Expertise
Microsoft Excel
Microsoft PowerPoint
Microsoft Project
Bloomberg
RFM Analysis
Business analysis
CRM management
PowerBI
Volunteership Projects
- Kalpler 1 Lösemi 0 ( September2015- June 2016)
- Manevi Evlat Projesi ( September 2016- June 2017)
- 29 Harf 1 Gülümseme ( February 2017- May 2017)
- Günköy (November 2016)
- Duygel (September 2017- January 2018)
Timeline
Product Business Development Specialist
Canon Eurasia
07.2022 - Current
Business Intelligence Specialist
Canon Eurasia
04.2021 - 09.2023
B2C Marketing Trainee
Canon Eurasia
09.2020 - 04.2021
Finance Intern
Türk Tuborg
07.2019 - 08.2019
Financial Affairs Intern
Tüpraş
07.2019 - 07.2019
Consulting Intern
CGS Center
07.2018 - 08.2018
Bachelor of Science - Business Administration
Bilkent University
04.2001 -