Eylul BILAL

Responsibilities: Leading Sepchem Kimya, a family-owned business specializing in Epoxy resins, benzyl alcohol, C12-14, TETA, DETA, IPDA, 1,3 BAC, Phenalkamines, Benzyl alcohol, MXDA, MTHPA, and epoxy hardeners. As the CEO, I oversee all aspects of the company’s operations, from strategic direction to day-to-day management, ensuring continued growth and success. I have managed key partnerships, driven product development, and expanded the company’s market reach, while maintaining the values and vision established by the founding family.

• Built long-lasting client relationships through excellent customer service and consistent followups.
• Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
• Improved sales forecasting accuracy, utilizing data analytics to predict market trends and adjust sales strategies accordingly.

Exclusive Distributor Agreement:

Negotiated and secured an exclusive distributor agreement with Taiwan-based CCP Epoxy Resin manufacturer, transitioning the distribution rights from Akca Kimya to Kernel Company, significantly contributing to the company’s strategic growth.
Developed a comprehensive marketing strategy to promote these products in the construction chemicals, flooring, paint, and polyurethane sectors.

Generating Product List of Kernel Chemicals:

I played a key role in establishing the business alongside investors, contributing to the strategic vision and long-term success. I was directly responsible for the creation and development of the entire product portfolio, starting from scratch and growing it into the current, diverse range of offerings. From market research to product ideation, I collaborated closely with the R&D and management teams to ensure each product was not only innovative but aligned with market demands.

My efforts were crucial in identifying customer needs, creating solutions, and establishing the product group that today stands as a cornerstone of the company’s growth across multiple industries.

Started Export Activities:

Additionally, I spearheaded the initiation of export activities, expanding the company’s reach into international markets. By identifying key global opportunities, negotiating with foreign distributors, and navigating the complexities of international trade, I was able to successfully establish the company’s presence abroad, significantly contributing to the overall business growth.

Additionally, I led the launch of export operations, driving the company’s expansion into international markets. I identified strategic global opportunities, negotiated partnerships with foreign distributors, and managed the intricacies of international trade processes.

The products exported were the Epoxy resins produced by Cet Kompozit, the first Epoxy resin manufacturer in Turkey, a key partner of Kernel Kimya. This collaboration played a pivotal role in establishing a strong international presence and significantly contributing to the company’s overall growth.

• Exclusive Distributor Agreement:

Negotiated and secured an exclusive distributor agreement with Taiwan-based CCP Epoxy Resin manufacturer, contributing significantly to the company’s strategic growth.

Developed a comprehensive marketing strategy to promote these products in the construction chemicals, flooring, paint, and polyurethane sectors.

• Managed Letter of Credit (LC) Processes:

Managed letter of credit (LC) processes for raw material purchases, ensuring financial security in international trade while optimizing payment and delivery terms.

• Business Development & Sales Strategy :

Communicated directly with international manufacturers to source new chemical raw materials for the construction chemicals, flooring, paint, and polyurethane sectors and successfully managed the importation process.

Conducted sector-specific analyses and market research to identify and source products suited to local market needs.

Developed and implemented sales strategies for new products, ensuring their successful integration into the company’s portfolio.

• Technical Sales Team Training:

Provided technical training to the sales team on newly added products, focusing on the construction chemicals, flooring, paint, and polyurethane sectors.

Enhanced the sales team’s product knowledge and sales techniques, enabling them to offer effective solutions to customer needs.

Led regular meetings and performance analyses to ensure the achievement of sales targets.

• Optimized Supplier Relationships, Reducing Costs and Increasing Profit:

Streamlined trade processes with existing suppliers, reducing costs and improving profitability.

Successfully negotiated better pricing and payment terms, improving the company’s cost-effectiveness.

• Managed Samples and R&D Processes:

Coordinated sample requests and R&D processes for potential customers in Turkey in collaboration with manufacturers.

Managed the development of custom samples based on customer requirements, ensuring the timely delivery of suitable products to client

• Developed and Maintained Customer Relationships:

Fostered strong business relationships with paint and construction chemicals customers in domestic markets, identifying opportunities for business expansion and growth.

• Exclusive Distribution Agreements:

Negotiated and signed a new exclusive distribution agreement for the Turkish market with SIR INDUSTRIALE(Italy) & SINOPEC(China) one of the world’s largest and most influential state-owned petroleum and petrochemical companies, ranked as the top global oil refiner and a leader in the chemical industry, securing the distribution rights for 60 different chemical products.

• Market Expansion & Sales Growth:

Successfully increased Kimsel Company’s market position in the document imaging industry by locating, developing, defining, negotiating, and closing sales opportunities, while effectively managing customer relationships.

• Sales Team Training & Leadership:

Provided technical training and product knowledge to the sales team regarding newly added chemicals, ensuring they were equipped to target potential new customers and engage with existing ones effectively.

• Strategic Alliances & International Business Development:

Developed and nurtured strategic alliances with leading foreign chemical companies, petrochemical companies, and international customers to expand market reach and explore new business opportunities abroad.

• Lead and Manage Sales Operations:

Manage the sales team, developing and executing strategic sales plans to drive revenue growth and market penetration for the Vikudha Overseas chemical product portfolio.

• Regular Reporting to Hong Kong Headquarters:

Provide detailed and strategic reports on sales performance, market insights, customer feedback, and overall progress to the Hong Kong headquarters, ensuring alignment with global objectives and timely decision-making.

• Customer Risk Analysis & Credit Limit Management:

Collaborate with Hermes and Coface Insurance to conduct thorough customer risk analysis, determining appropriate credit limits for customers based on their financial stability and sales potential, ensuring safe and profitable transactions.

• Budgeting and Financial Oversight:

Manage sales budgets, forecasting revenue, and ensuring the effective allocation of resources to achieve sales goals while maintaining profitability.

• Customer Relationship Management:

Cultivate and maintain high-level relationships with key customers, identifying their technical needs and delivering tailored chemical solutions that align with their business objectives.

• Strategic Market & Competitive Analysis:

Lead comprehensive market research and competitive analysis efforts to identify emerging trends, customer demands, and opportunities, guiding the company’s product positioning and sales strategies.

• Sales Strategy Development:

Develop and implement effective sales strategies, ensuring alignment with company objectives and market conditions, and leading the team in achieving sales targets and maximizing profitability.

• Team Leadership & Development:

Provide leadership and mentorship to the sales team, fostering a culture of continuous learning, motivation, and high performance. Ensure the team is equipped with the necessary product knowledge and skills to succeed in the field.

• Cross-Departmental Collaboration:

Collaborate with senior management, R&D, marketing, and supply chain teams to ensure products meet customer expectations, are aligned with market trends, and are delivered efficiently.

• New Product Introduction & Market Expansion:

Lead the introduction of new chemical products, ensuring successful market entry and effective positioning to enhance the company’s competitive advantage and increase market share.

• Advanced Product Expertise:

Leverage in-depth product knowledge to provide expert consultations on the application, benefits, and optimization of Vikudha Overseas chemical product list, ensuring maximum value for customers.

• Strategic Market Research & Competitive Analysis:

Conduct comprehensive market and competitor analysis to identify construction chemicals and paint industry trends, competitive advantages, and emerging opportunities, influencing long-term sales strategies.

• Sales Strategy Development & Execution:

Take a lead role in preparing detailed sales proposals, managing product trials, and overseeing the entire sales process, ensuring successful deal closure and achievement of targets.

• Collaboration & Cross-Department Leadership:

Collaborate with senior leadership and sales team to align product offerings with market demands and customer needs, ensuring efficient product delivery and satisfaction.

• Sales Performance Monitoring & Reporting:

Monitor sales performance metrics, track progress against targets, and provide regular, data-driven reports to senior management to ensure continuous improvement and profitability.

• Provided exceptional pre-sales support, guiding customers through the evaluation process and addressing any concerns or questions.

• Customer Support & Relationship Management:

Assist in maintaining strong customer relationships, address inquiries, and recommend suitable chemical products based on technical needs.

• Product Knowledge & Technical Support:

Acquire in-depth knowledge of chemical products benzoic acid, epoxy resins, solid resins, pigments, diluents, hardeners, tartaric acid, RDP and and provide technical support to customers regarding product applications, benefits, and usage.

• Sales Assistance:

Support the sales team by preparing quotations, managing product samples, and assisting in closing sales. Help achieve sales targets by engaging with clients.

• Market & Competitor Research:

Conduct research on market trends and competitor strategies to identify new business opportunities and enhance the company’s product positioning.

• Training & Development:

Participate in product and sales training to enhance technical knowledge and stay updated on industry innovations.

• Sales Reporting & Tracking:

Track sales activities, gather customer feedback, and report on sales progress to senior management.

• Collaboration & Teamwork:

Work closely with senior sales representatives and other departments to ensure effective sales strategies and successful product delivery.

Participated in trade shows and conferences to expand professional network and increase company visibility within the industry.

Increased product sales by effectively communicating technical specifications and benefits to potential clients.

Assisted marketing team in developing collateral materials that highlighted key product features and benefits to attract potential buyers.