EYLEM DAĞAŞAR
Sales Management
Istanbul,34
Summary
Dynamic Sales and Business Development professional with over 12 years of experience in the food industry, specializing in key account management and new business acquisition through engineering-led solution selling. Proven expertise in pricing strategy, offer management, and commercial negotiations, complemented by a strong presence at global food trade fairs. Recently spearheaded greenfield market development for fruit-based portfolios, building a new buyer prospect universe of approximately 100 company touchpoints while enhancing portfolio positioning and tracking commercial activities in SAP. Committed to driving growth and fostering strategic partnerships in competitive markets.
Overview
12
12
years of professional experience
5
5
Certifications
3
3
Languages
Work History
Export Sales Executive
Anadolu Etap Gıda ve İçecek A.Ş.
Istanbul
04.2024 - 12.2025
- Led greenfield market expansion initiatives across multiple markets, focusing on new-country entry and buyer discovery.
- Built and managed a prospect list with ~100 new company touchpoints, conducting outreach and qualification conversations to identify demand, specs, and buying criteria.
- Actively developed and maintained new and existing customer relationships, managed accounts through direct engagement with customers.
- Maintained effective communication and cross-functional collaboration with Production, Marketing, QA, R&D, Logistics, Finance, and other Sales teams to ensure full execution of customer and sales commitments.
- Collected, analyzed, and shared market, customer, and competitor intelligence to support strategic decisions and continuous improvement.
- Gathered market/competitor insights from customer interactions to support portfolio expansion and product positioning for fruit-based offerings.
- Coordinated cross-functionally (production/quality/logistics) to align product availability, specs, and offer readiness for targeted accounts.
- Used SAP to support commercial follow-up, reporting, and process tracking.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Sales & Business Development Manager
Hleks Food Industries & Trade Co.
Istanbul, Istanbul
04.2023 - 04.2024
- Acquired new clients within the confectionery sector, enhancing the customer base. Almost 40 new customers from different areas has been gained.
- Managed a portfolio of key industrial/confectionery accounts, owning pricing, offers, and commercial negotiations.
- Evaluated market trends and optimised pricing strategies to maximise profitability.
- Facilitated key commercial negotiations and processed offers to secure advantageous agreements.
- Represented the company at prestigious global food expos, fostering brand visibility.
- Collaborated cross-departmentally to achieve product and delivery targets efficiently.
Technical Sales Account Specialist
Hleks Food Industries & Trade Co.
Istanbul, Istanbul
02.2020 - 04.2023
- Delivered comprehensive technical and commercial support to industrial clients.
- Gained nearly 90 new customers during period
- Customised ingredient solutions tailored to specific customer formulation requirements.
- Oversaw pricing strategies and coordinated order logistics for seamless operations.
Export Sales & Marketing Support
Hleks Food Industries & Trade Co.
Istanbul
01.2017 - 02.2020
- Supported export sales operations: customer communication, documentation flow, and coordination of samples and shipments.
- Prepared basic market and customer reports for management and assisted with trade-fair planning and follow-ups.
- Maintained commercial records and supported internal coordination between sales, production, and logistics.
- Supported almost 120 customers in Europe and Russia area during the period
Sales Engineer
Neumo-Ehrenberg-Groupe
Izmir, Izmir
01.2015 - 12.2015
- Managed technical sales activities: customer visits, needs assessment, and quotation preparation.
- Supported project follow-up and coordination between customers and internal teams.
Sales Engineer
ABP Gıda Sanayi ve Ticaret LTD
Ankara
05.2014 - 12.2014
- Supported sales activities, including prospecting, quotation, and customer communication.
- Assisted with commercial documentation and follow-up for open offers.
Education
MBA -
Galatasaray University
Istanbul 04.2001 -
Bachelor of Science - Food Engineering
Hacettepe University
Ankara, Turkey 04.2001 -
Skills
International Sales
Export Management
B2B Market Development
Key Account Management
Pricing Strategy
Food Industry
Analytical Mindset
Project Management
Team Management
Trade Fair Representation
Cross-functional Coordination
Pipeline Management
Certification
Internal QMS Auditor, BAMER
Timeline
Export Sales Executive
Anadolu Etap Gıda ve İçecek A.Ş.
04.2024 - 12.2025
Sales & Business Development Manager
Hleks Food Industries & Trade Co.
04.2023 - 04.2024
Technical Sales Account Specialist
Hleks Food Industries & Trade Co.
02.2020 - 04.2023
Export Sales & Marketing Support
Hleks Food Industries & Trade Co.
01.2017 - 02.2020
Sales Engineer
Neumo-Ehrenberg-Groupe
01.2015 - 12.2015
Sales Engineer
ABP Gıda Sanayi ve Ticaret LTD
05.2014 - 12.2014
MBA -
Galatasaray University
04.2001 -
Bachelor of Science - Food Engineering
Hacettepe University
04.2001 -