Eyşan Özgürengin
Digital & Media Coordinator
Istanbul
Summary
Forward-thinking marketing professional with a strong foundation in B2B and B2C strategy, digital campaign execution, and performance analytics. Skilled in blending creative storytelling with data-driven decision-making to drive brand growth and enhance user engagement. Demonstrated expertise in integrating AI and automation into marketing workflows, resulting in improved efficiency and scalability. Thrives in fast-paced, innovation-led environments, prioritizing cross-functional collaboration for optimal results.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Digital & Media Coordinator
Colgate-Palmolive
07.2024 - Current
- Assist in executing integrated digital campaigns across search, social, programmatic, OOH, and traditional media
- Collaborate with performance marketing teams to support optimization strategies, full-funnel reporting, and media flow development
- Manage budgeting processes including PO and invoice tracking, while ensuring seamless communication with external agency partners
Commercial Analyst – Brand & Retail Marketing
Colgate-Palmolive
07.2023 - 07.2024
- Spearheaded product lifecycle strategies to maximize FMCG brand visibility and shelf performance
- Executed retail excellence via planogram design (Spacemen), POP/display production, and in-store compliance using AI-based visual intelligence (Vispera)
- Bridged communication between brand and sales functions to drive unified go-to-market execution
B2B Marketing Trainee
Invent Analytics
03.2022 - 09.2022
- Orchestrated account-based campaigns through CRM (HubSpot) and segmented lead funnels using intent data
- Monitored SEO performance via SEMrush, and conducted competitive intelligence to inform content strategy
- Produced high-impact digital assets: blogs, infographics, and whitepapers (portfolio available upon request)
Marketing Specialist
PIN DRINKS
06.2021 - 12.2021
- Designed and deployed global brand awareness campaigns and digital growth strategies
- Managed influencer relations, affiliate programs, and creative agencies
- Developed and executed content and social media initiatives across international markets
Education
Double Major - Business Administration, International Relations
Sabancı University
01.2019 - 12.2023
High School Diploma -
İzmir Gelişim Koleji
01.2015 - 06.2019
Skills
Digital Campaign Execution
Retail & Trade Marketing
B2B Demand Generation
Performance Marketing
Budget & Agency Management
Planogram & Shelf Optimization
Websites
Certification
SEO + Google Ads – Udemy
Timeline
Digital & Media Coordinator
Colgate-Palmolive
07.2024 - Current
Commercial Analyst – Brand & Retail Marketing
Colgate-Palmolive
07.2023 - 07.2024
B2B Marketing Trainee
Invent Analytics
03.2022 - 09.2022
Marketing Specialist
PIN DRINKS
06.2021 - 12.2021
Double Major - Business Administration, International Relations
Sabancı University
01.2019 - 12.2023
High School Diploma -
İzmir Gelişim Koleji
01.2015 - 06.2019