Gül Evin YILMAZ
Senior Ad Operations Manager
Istanbul,34
Summary
Result-driven Senior Ad Operations Manager with extensive expertise in digital advertising, programmatic media, and campaign optimization. Skilled in managing demand-side platforms (DSPs), troubleshooting technical issues, and driving performance through data-driven strategies. Proven experience in stakeholder management, technical integration, and campaign performance analysis.
Overview
8
8
years of professional experience
Work History
Senior Adops Manager
Digital Turbine
04.2024 - Current
- Work closely with clients to provide support on Demand-Side Platforms (DSPs) such as DV360, The Trade Desk (TTD), Adform, and others, troubleshooting and resolving complex technical issues to ensure the seamless execution of advertising campaigns
- Lead A/B testing initiatives to optimize brand awareness and campaign performance, driving continuous improvement in key metrics
- Provide strategic oversight and optimization of brand campaigns, conducting in-depth analysis of key performance indicators (KPIs) such as ROI, CPM, CTR, VCR, and CPI
- Work in partnership with the product team to identify, prioritize, and implement product features and enhancements, ensuring alignment with client needs and business goals
Technical Account Manager
RTB House
11.2022 - 03.2024
- Manage technical operations for key client accounts, ensuring seamless integration and support
- Facilitate technical integration between our internal emission system (RTB House) and client platforms, ensuring smooth data flow and system compatibility
- Provide ongoing technical support to both new and existing clients, addressing all technical inquiries and ensuring efficient troubleshooting
- Oversee and resolve technical issues related to campaign launches and ongoing operations, ensuring optimal performance
- Monitor and analyze the effectiveness of client systems, identifying areas for improvement and ensuring alignment with client objectives
- Propose and implement data optimization strategies to enhance client performance and achieve their goals, utilizing internal tools and resources
- Track and analyze client performance using external tools such as Adjust and Google Analytics, providing actionable insights and recommendations
- Optimize campaign delivery to maximize return on investment (ROI), ensuring campaigns are aligned with client objectives and performance expectations
Programmatic Media Manager
Forward Media Turkey
02.2022 - 11.2022
- Optimizing campaign performance according to campaign delivery and performance reports, across variety of programmatic DSPs (Doubleclick Bid Manager, P161, Adform)
- Participating company meetings with clients to develop campaign structure
- Organizing company meetings with technology providers (such as Google, Facebook, Oracle, Sizmek) to determine perfect solution according to each client's demands
- Training colleagues about excel and programmatic universe, in company education organization
- Supervising ad trafficking in DoubleClick Campaign Manager
- Assisting accounting staff with invoicing and vendor payment
Biddable Media Senior Advisor
People Initiative
10.2020 - 05.2022
Senior Biddable Media Advisor
People Initiative
05.2020 - 10.2020
Biddable Media Planner
People Initiative
09.2019 - 05.2020
Digital Marketing Programmatic Specialist
People Initiative
12.2017 - 09.2018
Digital Marketing Intern
08.2017 - 11.2017
Accounting Intern
Mezo Moda
09.2016 - 12.2016
Education
Bachelor of Arts - Economics
Boğaziçi University
Istanbul, Turkey 04.2001 -
Skills
- Programmatic Advertising : DSP platforms such as DV360, The Trade Desk, and Adform
- Data Analysis: KPI reporting, optimization strategies
- Tools & Platforms: Adjust, Google Analytics, DoubleClick, Sizmek
- Technical Operations: Integration and troubleshooting for advertising systems
- Campaign Optimization: A/B testing, performance tracking (ROI, CPM, CTR, VCR, CPI)
- Programmatic Advertising: DSP platforms such as DV360, The Trade Desk, and Adform
Websites
Timeline
Senior Adops Manager
Digital Turbine
04.2024 - Current
Technical Account Manager
RTB House
11.2022 - 03.2024
Programmatic Media Manager
Forward Media Turkey
02.2022 - 11.2022
Biddable Media Senior Advisor
People Initiative
10.2020 - 05.2022
Senior Biddable Media Advisor
People Initiative
05.2020 - 10.2020
Biddable Media Planner
People Initiative
09.2019 - 05.2020
Digital Marketing Programmatic Specialist
People Initiative
12.2017 - 09.2018
Digital Marketing Intern
08.2017 - 11.2017
Accounting Intern
Mezo Moda
09.2016 - 12.2016
Bachelor of Arts - Economics
Boğaziçi University
04.2001 -