Esra Taygün
Channel Sales Manager
İstanbul
Summary
Dynamic Channel Sales Manager with a proven track record at Neteks İletişim, excelling in strategic planning and partnership development. Enhanced channel partner sales through tailored training and innovative strategies, achieving significant revenue growth. Adept at fostering teamwork and collaboration, driving operational excellence while mentoring junior team members for professional success.
Overview
24
24
years of professional experience
Work History
Channel Sales Manager
Neteks İletişim Ürünleri Dağıtım A.Ş.
04.2025 - Current
- Enhanced partner relationships by providing regular training and support on products, services, and sales techniques.
- Developed customized sales plans for each channel partner, driving increased revenue.
- Increased channel partner sales by developing and implementing effective strategies.
- Mentored junior team members on best practices in channel management, contributing to their professional development.
- Developed solutions with partners to aid in winning new business.
- Collaborated with marketing team to create targeted campaigns for specific channels, generating higher lead conversion rates.
- Maintained strong relationships with industry experts to stay informed about emerging trends and competitors'' strategies in the marketplace.
- Streamlined communication between company and channel partners, ensuring alignment of goals and objectives.
Teknoloji Çözümleri Kategori Yöneticisi /Vendor Manager
Data Market Bilgi Hizmetleri A.Ş
06.2024 - 04.2025
- Implemented continuous improvement initiatives within the vendor management function, driving operational excellence throughout the organization.
- Trained team members on best practices in vendor management, fostering a culture of continuous learning within the department.
- Managed disputes effectively between vendors and internal stakeholders through mediation techniques to arrive at mutually beneficial resolutions.
- Championed vendor management best practices across the organization, promoting a culture of collaboration between internal teams and external partners for mutual success.
- Led cross-functional project teams to evaluate new technologies and solutions for integration into the company''s supply chain strategy.
H3C Product & Channel Manager
Boğaziçi Bilgisayar A.Ş.
05.2021 - 06.2024
- Streamlined communication between internal teams and channel partners, improving overall efficiency in the sales process.
- Drove and delivered sales leads to convert into new business.
- Developed and executed strategic plans for channel sales growth and expansion into new markets.
- Leveraged data-driven analytics tools to inform decision-making processes around resource allocation within various channels.
- Provided comprehensive training programs for new channel partners, equipping them with knowledge on products and services.
- Managed key accounts to ensure customer satisfaction, retention, and ongoing business development opportunities.
- Led efforts in developing customized promotions and incentives that drove increased sales from targeted channel partners.
- Increased revenue with effective partner recruitment, training, and management.
- Coordinated sales activities with partners and resellers to identify and close new business.
Account Manager
TD Synnex
12.2018 - 05.2021
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
- Implemented CRM system to track client interactions and feedback, leading to more personalized service.
- Built relationships with customers and community to promote long term business growth.
- Negotiated prices, terms of sales and service agreements.
- Trained new employees on customer service, money handling and organizing strategies.
Senior Product & Marketing Manager
Telcoset İleri Teknoloji A.Ş.
05.2018 - 12.2018
- Launched successful social media advertising campaigns that expanded audience reach while maximizing ad spend efficiency.
- Guided the development of customer testimonials and case studies showcasing real-world success stories, strengthening brand credibility in the marketplace.
- Mentored new team members, fostering professional growth and contributing to a positive work environment.
- Streamlined internal processes by implementing project management tools, enhancing team efficiency and productivity.
- Developed sales enablement materials that empowered the sales team to close deals more effectively.
- Communicated value and position to sales team and developed tools to support selling process.
- Created and managed social media campaigns to increase brand engagement.
Aruba Product & Channel Manager
Neteks İletişim Ürünleri Dağıtım A.Ş
09.2013 - 05.2018
- Spearheaded initiatives aimed at improving product knowledge among channel partners through workshops, webinars, and other learning resources.
- Conducted regular performance reviews of channel partners to identify areas of improvement and growth potential.
- Cultivated and developed strategic partnerships to build assigned territory.
- Provided ongoing mentorship and guidance to junior team members, fostering a positive work environment that prioritized professional growth opportunities.
- Synthesized business operations to make strategic recommendations on go-to-market and potential coverage models.
- Hosted regional events as an opportunity for networking among existing channel members while also attracting prospective partners into the fold.
- Worked on leads generated by sales team to set up additional meetings.
- Enhanced channel partner relationships by consistently providing support, information, and guidance.
- Organized promotional events and interacted with community to increase sales volume.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Managed accounts to retain existing relationships and grow share of business.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Developed solutions with partners to aid in winning new business.
- Provided comprehensive training programs for new channel partners, equipping them with knowledge on products and services.
- Increased revenue with effective partner recruitment, training, and management.
Store Manager
Ufotek Bilgisayar A.Ş / Teknokolik
11.2005 - 05.2008
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Completed point of sale opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Approved regular payroll submissions for employees.
- Enhanced team performance with comprehensive training programs, leading to improved customer service and operational efficiency.
- Negotiated with vendors to introduce new products that matched consumer trends, keeping store's offerings fresh and appealing.
- Managed purchasing, sales, marketing and customer account operations efficiently.
Account Manager
Ufotek Bilgisayar A.Ş
01.2002 - 05.2008
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Developed customized account plans for clients to help them achieve their business goals.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
Education
İstanbul Üniversitesi- Çevre Mühendisliği
Istanbul01-2001
Haydarpaşa Anadolu Lisesi
İstanbul01-1997
Skills
Sales presentations
Timeline
Channel Sales Manager
Neteks İletişim Ürünleri Dağıtım A.Ş.
04.2025 - Current
Teknoloji Çözümleri Kategori Yöneticisi /Vendor Manager
Data Market Bilgi Hizmetleri A.Ş
06.2024 - 04.2025
H3C Product & Channel Manager
Boğaziçi Bilgisayar A.Ş.
05.2021 - 06.2024
Account Manager
TD Synnex
12.2018 - 05.2021
Senior Product & Marketing Manager
Telcoset İleri Teknoloji A.Ş.
05.2018 - 12.2018
Aruba Product & Channel Manager
Neteks İletişim Ürünleri Dağıtım A.Ş
09.2013 - 05.2018
Store Manager
Ufotek Bilgisayar A.Ş / Teknokolik
11.2005 - 05.2008
Account Manager
Ufotek Bilgisayar A.Ş
01.2002 - 05.2008
İstanbul Üniversitesi- Çevre Mühendisliği
Haydarpaşa Anadolu Lisesi