Esra Kent
Istanbul
Summary
An enthusiastic executive who is seeking a new challenging role in the global setting with my expertise on; marketing & communications, strategy, sustainability, project management
Overview
19
19
years of professional experience
Work History
Corporate Communication & Strategy Director
Eyüboğlu Educational Institutions
01.2020
- Responsible from marketing, communications, strategy and corporate planning of the institution, Responsible from the strategy of the institution as well as strategic marketing, communications, sustainability, branding and advertising Lead in strategic and digitalization projects as well as operational projects and responsibilites which include related procurement and supply chain Responsible from thought leadership of Chairperson and CEO
Chief Sustainability Officer & Head of Brand Management and Advertising
Siemens A.Ş
01.2016 - 01.2020
- Lead the effort to create a sustainability vision for the company encompassing people, profit and planet
- Develop the business case to address sustainability issues
- Responsible from the country sustainability strategy, including corporate social responsibility and environmental topics Head of Diversity council Responsible from the sustainability communication team including CEO positioning Part of the digitalisation team, writer of the Industry 4.0 booklet Responsible from all marketing communication activities and managing the branding and advertising team in line with CRM of the company Financial controller of the department External representative/speaker of the company in related topics including organisations like TUSIAD
Sr. Strategy Manager of Supply Chain Management
Siemens A.Ş
01.2014 - 01.2016
- Lead the efforts to set the company sourcing decisions, digitalisation of supply chain Make sure that whole value chain is digital, tracked and sustainable Supplier relations at the executive level as well as supplier audits Responsible from supplier quality management and strategic agreements with the suppliers
Sr.Strategy Manager of Siemens Financial Services
Siemens AG
01.2012 - 01.2014
- Part of the team that is responsible for strategy development and implementation that is aligned with industry, technology, digitalisation Support M&A team for strategic and strictly confidential potential deals Track competitors in the global markets Set digitalisation strategies Project manager for globally aligned strategies Responsible from the budget of the department Part of diversity initiative team
Sr.Consultant
Siemens A.Ş
01.2010 - 01.2012
- Part of a team that is responsible from all the strategic planning, strategic initiatives and business development of the company Managed re-organisation of supply chain project which required process analysis and improvement, IT tools analysis, HR topics and strategic planning Responsible from all the Corporate Departments’ strategies and managed their 5-year strategic plans and put in place their strategy maps and scorecards Project manager of Siemens’ IT Solutions and Systems carve-out which was eventually sold out to ATOS Implemented companies CRM tool Philos and actively used it for customers Project manager of overall CEO level strategic projects
Sr. Project Manager, Business Development
ING Financial Services
01.2008 - 01.2010
- Led the strategic planning team that was responsible of the long-term strategies of the business development group including CRM activities Managed the set-up of an offshore company targeting High Net Worth Foreign Nationals with all aspects including; legal, IT, operations, finance, products Initiated women’s target market project and wrote a detailed business plan about the target group Took part in several network and charity events to increase ING’s brand awareness and community involvement and became the chair of ING Latino Network
Marketing Manager
ING Financial Services
01.2006 - 01.2008
- Fellow of Graduate Leadership Development Program, a highly selective rotational program Selected to ING International Graduate Program for a 4 weeks training in Amsterdam Responsible for Corporate Marketing and communication: Scorecard, Quarterly Business Review, Newsletter, Business Information Management, Branding guidelines and communication Participated to and managed several branding projects; sponsorships, brand standards, community relations and marketing communications Managed a Six Sigma Project which resulted in more accurate reporting and more efficient processes for the department
Management Trainee
Finansbank
01.2002 - 01.2004
- Responsible from the financial metrics and marketing of consumer credits of 200 branches located in different cities of Turkey Participated in an IT implementation project, designed to create Core Finance, a project to support the bank’s IT system
Associate
Citibank
01.2001 - 01.2002
- Worked in the development of marketing strategies for Citibank, Turkey with a group of international colleagues which resulted in an increase in consumer awareness.
Education
Certificate - Digital Transformation of Organisations
Harvard University, on campus
01.2022
M.Phil - Organisation Management, Sustainability
University of Pennsylvania
01.2010
MSc - Organisation Management & Strategy
University of Pennsylvania
01.2008
MBA - Marketing, Strategy & Sustainability
Emory University
01.2006
BA - Economics & Finance
Koç University
01.2001
Skills
- Brand strategy
- Data Analytics
- Partnership Development
- Customer Segmentation
- Strategic Partnerships
- Management Team Leadership
- Executive Leadership
- People and Culture
- Planning and coordination
- Corporate Governance
- Strategic Planning
- Organizational Development
- Change and Growth Management
Languages
English
Italian
German
References
- Hüseyin Gelis, President and CEO of Siemens Turkey
- Thomas Kolbinger CFO of Siemens Turkey
- Hakan Özdemir, CEO of Qatar and Middle East SI
- Enis Sonemel, CEO of Siemens Healthineers Turkey
- Heiko T. Fischer, Head of Pensions Siemens AG
Hobbies and Interests
- Well-being
- Jogging
- Tennis
- Organic farming
- Movies
- Arts
- Soap making
Timeline
Corporate Communication & Strategy Director
Eyüboğlu Educational Institutions
01.2020
Chief Sustainability Officer & Head of Brand Management and Advertising
Siemens A.Ş
01.2016 - 01.2020
Sr. Strategy Manager of Supply Chain Management
Siemens A.Ş
01.2014 - 01.2016
Sr.Strategy Manager of Siemens Financial Services
Siemens AG
01.2012 - 01.2014
Sr.Consultant
Siemens A.Ş
01.2010 - 01.2012
Sr. Project Manager, Business Development
ING Financial Services
01.2008 - 01.2010
Marketing Manager
ING Financial Services
01.2006 - 01.2008
Management Trainee
Finansbank
01.2002 - 01.2004
Associate
Citibank
01.2001 - 01.2002
Certificate - Digital Transformation of Organisations
Harvard University, on campus
M.Phil - Organisation Management, Sustainability
University of Pennsylvania
MSc - Organisation Management & Strategy
University of Pennsylvania
MBA - Marketing, Strategy & Sustainability
Emory University
BA - Economics & Finance
Koç University