ESRA KARAOĞLAN
İstanbul
Overview
11
11
years of professional experience
1
1
Certification
Work History
Sr. Digital Marketing Strategist
Orphex
11.2024 - Current
- Manage digital marketing strategy and performance campaigns across Meta, Google, and LinkedIn.
- Collaborate with the Product team to support feature development with marketing insights.
- Work closely with Customer Success to align marketing actions with client needs and feedback.
Performance Marketing Lead
Digital House
07.2024 - Current
- Leading a team of 5, supporting the team in optimizations, marketing strategies, business improvements, etc.
Sr. Performance Marketing Executive
Digital House
01.2023 - 07.2024
- Leading a team of 3, supporting the team in optimizations, marketing strategies, business improvements, etc.
- Boosted team productivity by providing comprehensive training, mentorship, and performance evaluations.
- Achieved company growth by implementing strategic marketing plans and business development initiatives.
- Contributing the clients of their businesses to scale up by creating customized digital marketing strategies
Performance Marketing Executive
Digital House
07.2022 - 01.2023
- Managing budgets and campaigns across all digital channels to drive efficient CAC
- End-to-end management of performance marketing activity across PPC channels (Google Ads, Facebook Ads Manager, Yandex Ads, Tiktok Ads, Criteo Ads, and RTB House)
- Creating and executing performance marketing strategy and execution plan
- Preparing and updating weekly, monthly, and yearly reports based on hard and soft KPIs
- Executing and measuring the experiments and conversion tests
- Identifying and testing new channels to continue to meet or exceed established KPIs
Performance Marketing Specialist
Digital House
10.2021 - 07.2022
- Taking a role as a Performance Marketing Specialist after a tree month trainee program.
- Managing Google Ads, Yandex Direct, Microsoft Advertising, Facebook Ads Manager and Criteo accounts with fundamental KPIs such as CPC, CPA, CTR, Conversion Rate and ROAS
Jr. Reporting and Analysis Specialist
Digital Exchange
10.2020 - 03.2021
- Analyzed the campaigns and prepared reports for each client weekly.
- Shared the analyses based on the campaigns to help the team to perform required optimizations.
Finance Intern
PwC Turkey
01.2018 - 01.2019
- Analyzed the data from the monthly business plans and actual sales to identify profitable revenue growth opportunities/insights for the senior executives
- Developed presentations the reports, prepared for both internal and external stakeholders including senior management
Marketing Intern
PwC Turkey
09.2016 - 08.2017
- Analyzed customer attributes from CRM & affiliates to improve targeting and increase life sales
- Worked with Senior Management to ensure alignment of corporate marketing plans with branding and strategic objectives
- Supported Business Development, Communication, and Event departments to ensure efficiency and compliance
Sales Assistant
Inditex Bershka
03.2014 - 04.2016
- Enhanced customer satisfaction with personalized product recommendations based on their needs and preferences.
- Managed inventory to ensure optimal stock levels, minimizing overstock and out-of-stock situations.
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
Education
Faculty of Communication - Journalism
Marmara University
07.2017
Skills
- Marketing
- CRM
- Performance Marketing
- Reporting and Analysis
- Customer Engagement
- Marketing Strategy
- Search Engine Marketing
- Teamwork Skills
- Digital Marketing
- Organizational Communication
Certification
- Search Engine Optimization, University of California, Davis
- Google Ads Certifications, Google Ads
Languages
English
Timeline
Sr. Digital Marketing Strategist
Orphex
11.2024 - Current
Performance Marketing Lead
Digital House
07.2024 - Current
Sr. Performance Marketing Executive
Digital House
01.2023 - 07.2024
Performance Marketing Executive
Digital House
07.2022 - 01.2023
Performance Marketing Specialist
Digital House
10.2021 - 07.2022
Jr. Reporting and Analysis Specialist
Digital Exchange
10.2020 - 03.2021
Finance Intern
PwC Turkey
01.2018 - 01.2019
Marketing Intern
PwC Turkey
09.2016 - 08.2017
Sales Assistant
Inditex Bershka
03.2014 - 04.2016
Faculty of Communication - Journalism
Marmara University