Esra Altuğ
Sales Operations Executive
Istanbul,34
Summary
B2B sales operations and key account management professional with 5+ years of experience supporting strategic customers in international and project-based environments. Currently working at Zes Solar Enerji, managing end-to-end commercial and operational processes for key accounts, including CRM (Salesforce), contract coordination, order management and cross-functional execution with sales, finance, legal and supply chain teams. Strong background in customer lifecycle management, account development and commercial execution, with a proven ability to support high-value customer projects and deliver high customer satisfaction.
Overview
8
8
years of professional experience
1
1
Certificate
Work History
Procurement & Sales Operations Executive – B2B
Zes Solar Enerji Ve Tedarik A.Ş (ZORLU ENERJİ)
08.2024 - Current
- Managed end-to-end commercial and operational processes for key B2B customers in large-scale renewable energy projects.
- Actively supported key account development by coordinating contract management, delivery schedules and commercial milestones with customers and suppliers.
- Worked closely with Sales, Legal, Finance and Logistics teams to ensure smooth execution of customer agreements and high customer satisfaction.
- Led customer-related operational workflows including order processing, delivery planning, and after-sales coordination.
- Used SAP, Salesforce and CRM systems to manage customer data, orders and project follow-ups.
- Supported commercial negotiations by preparing contract documentation, payment schedules and delivery terms.
- Monitored supplier performance and ensured timely delivery aligned with customer project timelines.
- Acted as main operational contact for key customers during project execution phase.
Senior Sales Operations Specialist
Zes Solar Enerji Ve Tedarik A.Ş (ZORLU ENERJİ)
01.2023 - 08.2024
- Supported Key Account and Sales Managers in managing strategic customer portfolios.
- Coordinated customer plans and sales activities for key B2B customers.
- Managed CRM systems to maintain accurate customer data and support account development activities.
- Monitored sales performance, customer orders and delivery processes to ensure customer satisfaction and loyalty.
- Actively collaborated with marketing, supply chain and finance teams to execute commercial plans.
- Supported cross-functional teams in high-value and strategic customer projects.
- Prepared customer performance reports and contributed to customer segmentation and targeting activities.
Sales Operations & Key Account Specialist
YKK Corporation (Turkey)
04.2022 - 01.2023
- Supported key customer accounts and built long-term relationships with strategic B2B clients.
- Actively coordinated sales activities for assigned key accounts and supported account growth.
- Analysed customer needs and prepared tailored solutions together with sales teams.
- Managed customer data and activities through CRM systems.
- Coordinated internal teams to ensure smooth execution of customer orders and post-sales processes.
- Supported commercial follow-ups and customer communication.
Sales Operations & Key Account Responsible
YKK Corporation (Turkey)
11.2019 - 03.2022
- Supported account management activities and commercial operations for B2B customers.
- Coordinated order management, delivery tracking and customer follow-ups.
- Maintained CRM systems and supported account development initiatives.
- Actively contributed to process improvements to enhance customer experience and operational efficiency.
CRM – Sales & Planning Assistant Specialist
ALAPALA MAKİNE GIDA SAN. VE TİC A.Ş
07.2018 - 11.2019
- Supported market and customer analysis activities for different countries and sales regions.
- Contributed to customer segmentation, pricing analysis and market entry studies.
- Supported preparation of customer and sales performance reports.
- Maintained CRM systems and provided user support for sales teams.
- Supported planning of sales targets and customer performance tracking.
Education
Bachelor of Science - Business Administration
Marmara University
İstanbul 04.2001 -
Skills
Key Account Management (B2B)
CRM & ERP
Contract & Commercial Terms Management
Pipeline & Opportunity Tracking
Commercial execution
Cross functional
Certification
Bogazici University, Sustainability 101, UN_041242202401499
Languages
English
Upper intermediate (B2)