Ersin GUNTAS
Business Unit Director Notebook & PC
Istanbul
Summary
As the Business Unit Director at Monster Notebook, I lead a team of product and operation managers to deliver high-quality and competitive notebook and PC products to the market. I have over three years of experience in product management, people management, and customer understanding at Monster Notebook, where I started as a product manager and quickly advanced to senior roles.
My core competencies include product development, requirements analysis, pricing, planning, competitive analysis, sales planning, inventory control, and financial planning and strategy. I am passionate about hardware and technology, and I have a certification in hardware and basic programming. I also have a background in business and managerial economics, and I have completed courses in marketing and leadership from LinkedIn.
I am fluent in English and Turkish.
My mission is to drive growth and innovation at Monster Notebook, and to create products that meet the needs and expectations of our customers.
Overview
12
12
years of professional experience
1
1
Certificate
1
1
Language
Work History
Business Unit Director
Monster Notebook
04.2020 - Current
- Increased overall business unit performance by implementing strategic initiatives and driving operational excellence.
- Implemented data-driven decision-making processes to identify untapped market opportunities and capitalize on them effectively.
- Mentored and developed team members for professional growth, leading to higher employee retention rates and improved performance.
- Negotiated favorable contracts with suppliers, lowering material costs without compromising quality standards.
- Expanded the company''s footprint into new markets by conducting thorough market research, establishing partnerships, and executing successful sales strategies.
- Developed and executed business plans for sustainable growth, achieving significant year-over-year revenue increase.
Sales Director, Business Development
RTS Display
02.2018 - 04.2020
- Leading Business Development and Sales Optimized pricing strategies through competitive analysis, resulting in increased profitability without sacrificing market share.
- Developed comprehensive sales forecasts based on historical data analysis and future projections to inform optimal resource allocation decisions.
- Established a strong network of industry connections that facilitated mutually beneficial partnership opportunities for sustained growth.
Branch Manager
Amerikan Kultur Dil Okulları
12.2013 - 02.2018
- Ensured regulatory compliance through diligent adherence to industry standards, guidelines, and company policies.
- Monitored market trends to identify new business opportunities and capitalize on potential growth areas within the community or region served.
- Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
Business Development & Product Manager
Monster Notebook
06.2012 - 12.2013
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
Education
Business/Managerial Economics -
Istanbul Universitesi
Istanbul, 34 01.2016 -
ESL - English-as-a-Second-Language Education
Ocean County College
New Jersey - USA 01.2009 - 2010.04
Associate in Electronics Engineering Technology -
TEML
Istanbul, 34 04.1996 - 1999.04
Skills
Cross-cultural communication
Websites
Certification
Hardware and Basic Coding
Timeline
Business Unit Director
Monster Notebook
04.2020 - Current
Sales Director, Business Development
RTS Display
02.2018 - 04.2020
Business/Managerial Economics -
Istanbul Universitesi
01.2016 -
Branch Manager
Amerikan Kultur Dil Okulları
12.2013 - 02.2018
Business Development & Product Manager
Monster Notebook
06.2012 - 12.2013
ESL - English-as-a-Second-Language Education
Ocean County College
01.2009 - 2010.04
Associate in Electronics Engineering Technology -
TEML
04.1996 - 1999.04