Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic
Eran Karabaş

Eran Karabaş

Product Manager
Istanbul

Summary

Adept at product lifecycle management and fostering teamwork, I spearheaded initiatives at Insider significant product innovations and earning shareholder status. My expertise in product strategy and collaboration has driven successful launches and upgrades, notably managing Insider's largest account portfolio and securing a $180,000 investment for Dualist.

Overview

9
9
years of professional experience
1
1
Certification
2
2
Languages

Work History

Product Manager

Insider
2021.01 - Current


  • Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
  • Coordinated project planning and execution with team members and team leads.
  • Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Managed stakeholder expectations effectively throughout the entire product development process.
  • Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.



  • Served as a Product Manager in the Personalization (Web Templates) team.
  • Revamped the Template Editor from scratch, upgrading it to a new version with enhanced features.
  • Developed roadmaps in collaboration with stakeholders by transforming cross-functional team feedback from the field into new features.
  • Authored user guides and documentation for new features and delivered necessary product training to field teams.



  • Worked as a Product Manager in the Design System team, leading the project to transition to new versions of components within our internal Storybook, where we prepared design assets.
  • In the Design System team, facilitated the development of components to meet the design needs of other product teams internally by considering end user's UX.


  • Worked as a Product Manager for the Search product.
  • Completed roadmap preparations for template developments, based on field feedback and benchmarks.
  • Conducted training sessions for the onboarding team about the product.
  • Played an active role in the transition process from Elastic Search to Semantic Search.
  • Handled customer troubleshooting.



Achievement:

  • At Insider, through my dedicated work, I earned the right to become a shareholder in the company.

Account Manager

Insider
2019.03 - 2021.05

Completed 2 years as an Account Manager. During the 2 years of my
experience;
- I worked for Insider's largest account portfolio in Turkey
($40.000 monthly portfolio)
- I managed projects and worked with most enterprise partners of
Insider from different verticals. Such as;
Gratis - Cosmetics (Top 50 partner of Insider), Papara - Fintech (The
highest MRR in Turkey), Peugeot (Automative), Modanisa (Modest
Fashion), Burganbank (Banking), Flo (Shoes), İpekyol & Twist & Machka
(Fashion Retailer) , Altınyıldız (Menswear), Bellamaison (Home &
Furniture), Zenpırlanta (Jewellery), Kidega (Book).
- Worked close with development and product teams.
- Technical briefing to development and product teams.
- Responsible for technical and operational activites connected to my
position. Aiming to build an outstanding performance by cooperationg
between partner companies, agencies and the tecnical teams of
product, scalability and development.
- Planning strategies and campaigns to use the maximum capacity of
what Insider’s tools have to offer in order to increase ROI and
conversion rates.
- Managing API integrations, Web Service integrations, platform
onboardings and customized developments for websites.
- Attendee of Product Reviews.
- Understanding basic HTML, CSS, JavaScript;
- Data monitoring the results of campaigns that are implemented.
- Directly managing partners' online campaigns: implementing banners,
web pushes, mobile and desktop web personalisations, A/B testings.
- Creating omnichannel user journeys and funnels for the partners.
- Building a bridge between the product team and customers in order
to develop Insider products based on customer needs and market
requirements.
- Responsible for panel adaptation of partners I work with. Organizing
trainings with them.
- Monthly plannings with partners.
- Organizing Trainings (Custom Segmentation and Predictive
Segmentation) to newcomers to Insider.
Experience

Achievements:
- Upsell champion 2 years in a row as pair. (Championship in yearly
sales numbers).
- The largest portfolio of Insider Turkey team ($ 40,000)
- Managed Insider Turkey Team's highest MRR rated partner
- Managed one of the TOP 50 partner worldwide.

Co-Founder & Product Manager

Project Versus - Dualist
2015.06 - 2016.10

- I received a $180,000 investment when I was 22 and found a
startup company as a college student.


- Launched "Dualist" on the AppStore for IOS users.
- Managing the application design and development process of "Dualist"
- Technical briefing and running the process with a development team.
- Designing user experience.
- Preparing a Business Canvas for our project.


Product: DUALIST


Dualist is a new experience for Instagram's explore function through
which Instagramers can boost their publicity. .

Education

Master's Degree - Marketing Communication

Istanbul Bilgi University
Istanbul
2001.04 -

Bachelor - Advertising

Istanbul Bilgi University
Istanbul
2001.04 -

Skills

Product Lifecycle Management

Product Strategy

Teamwork and Collaboration

Product Roadmaps

Project Planning

Product Vision and Strategy

Certification

Lean Startup and Disruptive Innovation Training

Interests

DJing, Travelling, Startups, Gaming, Football, Basketball, Sailing

Timeline

Product Manager

Insider
2021.01 - Current

Account Manager

Insider
2019.03 - 2021.05

Lean Startup and Disruptive Innovation Training

2016-06

Co-Founder & Product Manager

Project Versus - Dualist
2015.06 - 2016.10

Master's Degree - Marketing Communication

Istanbul Bilgi University
2001.04 -

Bachelor - Advertising

Istanbul Bilgi University
2001.04 -
Eran KarabaşProduct Manager