EDA ÖZYILDIRIM

I've been involved in both SEM and SEO teams, mostly working on the SEO side.

• Increased website traffic through the development and implementation of strategic SEO practices.
• Prepared various reports to analyze SEO and SEM using tools such as GA4, Search Console and Semrush etc.
• Prepared and managed the editorial calendar in liaison with agencies to ensure timely publication of blog articles on the website and microsites to maintain a consistent brand voice.
• Optimized conversion rates based on data-driven insights by A/B testing headlines and images in digital ads.
• Produced content for the side Instagram accounts (using Canva)
• Assisted in the development of SEO methodologies using AI applications. (Make.com, ChatGPT etc.)

• Prepared sales reports on a daily, weekly and monthly basis and shared them with all business units.
• Worked with the marketing teams to develop targeted campaigns that resulted in an increase in leads and conversions.

After my presentation on Employer Branding, I was selected for the 9-month Management Trainee program, where I had the opportunity to work in 3 different departments in 3-month periods.