Enes Alperen Baki
Performance Marketing Manager
Istanbul
Summary
A highly motivated and results-driven Performance Marketing professional with a proven track record in digital advertising strategy, campaign optimization, and team leadership. Known for a strong work ethic, quick adaptability, and a genuine curiosity for continuous learning in a fast-changing digital landscape. Skilled in building meaningful relationships with clients and colleagues, combining analytical thinking with effective communication. Passionate about delivering measurable business impact through data-driven marketing while fostering collaboration and knowledge-sharing within teams.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Performance Marketing Manager
Analyticahouse
02.2025 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managing and mentoring the performance marketing team to drive portfolio growth and operational excellence.
- Providing strategic consultancy for large-scale clients on growth-focused marketing strategies.
- Standardizing performance analysis and reporting processes for executive-level presentations and client communication.
Senior Performance Marketing Specialist
Analyticahouse
08.2023 - 02.2025
- Managing end-to-end performance marketing operations across platforms such as Google Ads, Meta Ads, TikTok Ads, RTB House, Apple Search Ads, and Criteo.
- Specializing in optimization toward ROAS, CPA, and CPL targets with a data-driven approach.
- Building advanced audience segmentation and campaign structures to support growth strategies.
- Developing automation and reporting workflows using Google Apps Script, BigQuery, and Looker Studio.
- Delivering growth-focused strategies for both e-commerce and lead-generation clients.
Performance Marketing Specialist
Analyticahouse
09.2021 - 08.2023
- Executing daily campaign management tasks, including bid strategies, budget pacing, and performance optimization for Google Ads and Meta Ads.
- Preparing performance reports and providing actionable insights aligned with client objectives.
- Developing strategies for retargeting, acquisition, and full-funnel marketing.
- Gaining expertise in feed management, Merchant Center, and dynamic ad setups.
- Achieving performance growth and account scalability through KPI-driven execution.
Education
Bachelor of Science - Sociology
Istanbul Zaim University
Istanbul, Turkey 04.2001 -
Skills
Digital Marketing Strategy Development
Marketing Automation & Process Improvement
Team Leadership
Client Relationship & Communication
Timeline
Performance Marketing Manager
Analyticahouse
02.2025 - Current
Senior Performance Marketing Specialist
Analyticahouse
08.2023 - 02.2025
Performance Marketing Specialist
Analyticahouse
09.2021 - 08.2023
Bachelor of Science - Sociology
Istanbul Zaim University
04.2001 -