Şenay Sipahioğlu
Marketing and Business Development Director
İstanbul
Summary
Results-driven Marketing and Business Development Leader with 26 years of experience. Combines procurement expertise with strategic market expansion. Strong background in driving revenue growth through data-driven product launches, in-depth market research, and innovative brand and product strategies. Possesses skills to identify market trends, optimize supplier networks, and strengthen brand positioning to enhance customer acquisition and market entry strategies. Deep understanding of cross-functional collaboration, sales support, and CRM & ERP optimization to improve operational efficiency and foster customer loyalty. Passionate about leveraging insights and analytics to support business growth and achieve long-term profitability.
Overview
27
27
years of professional experience
2014
2014
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Key Account Sales Director
Ozmer A.S
10.2023 - 12.2024
- Designed and implemented new customer acquisition strategies for chain cafes and supermarkets in the beverage and pastry industry, achieving a 150% revenue increase in Euros and a 65% growth in sales volume
- Optimized product positioning through Account-Based Marketing (ABM) strategies, improving customer interactions and conversion rates
- Developed data-driven sales strategies in collaboration with sales teams, leading to a 75% improvement in lead conversion rates
- Increased customer loyalty and sales performance through targeted ABM strategies in the pastry and beverage sectors
- Introduced and successfully marketed 10 new products in the HoReCa sector
- Enhanced repeat purchases by 25% through personalized marketing initiatives
Marketing and Business Development Director
VEPA FIRÇA
04.2022 - 08.2023
- Conducted in-depth market research to identify untapped product opportunities, increasing market share by 5%
- Analyzed competitive trends and consumer behavior to revamp existing toothbrush and hairbrush products, improving product positioning and brand awareness
- Optimized pricing strategies based on cost analysis and market demand, increasing profitability by 8%
- Led the end-to-end process for launching new products for pregnant and breastfeeding mothers, entering a new industry segment
- Successfully launched wood-plastic composite hair and toothbrush products, managing all marketing processes
- Established strategic supplier partnerships for the organic cosmetics product line, reducing procurement costs by 40%
- Redefined product messaging and value propositions, resulting in a 35% increase in customer loyalty
- Developed and implemented an e-commerce infrastructure and system
- Established and executed social media, digital marketing, and influencer marketing strategies
- Set up and managed the marketing department
Head of Operations
RAZ GIDA
07.2021 - 03.2022
- Spearheaded market expansion through competitive analysis, customer loyalty strategies, and sales leadership
- Developed new sales channels by securing agreements with three major discount supermarkets and Turkish export firms, enhancing market penetration
- Expanded supplier networks and optimized supplier negotiations, achieving a 45% cost reduction
- Monitored government incentives and contributed to establishing a fresh pomegranate processing line investment
- Managed procurement and supply chain processes for new production machinery
- Implemented operational efficiency initiatives
- Supervised all procurement and logistics processes for the company
- Applied cost analysis and customer-based pricing strategies
GENERAL MANAGER /CEO
SARACOGLU A.S
06.2015 - 08.2020
- Designed and implemented a franchising system, establishing 55 dealerships across Turkey
- Launched 170 new products aligned with brand values, achieving 750% revenue growth over five years
- Restructured organizational processes, creating a corporate framework
- Developed and implemented a digital marketing and e-commerce infrastructure, ensuring digital transformation
- Monitored and leveraged government incentives to establish a tea bag and cold-pressed oil production facility
- Managed factory and machinery procurement processes, ensuring GMP compliance and overseeing contract management
- Oversaw legal and regulatory processes for newly launched organic-certified cosmetic products
- Managed all aspects of new dietary supplement product launches
Supply Chain Manager
PİMAŞ A.Ş
02.2002 - 02.2015
- Negotiated with a local supplier for protective tapes, achieving a 40% cost reduction
- Restructured procurement processes for plastic injection materials, resulting in a 30% cost savings
- Managed all supply chain processes
- Served as a key user in the SAP system implementation
Sales Support Specialist
PİMAŞ A.Ş
07.1997 - 02.2002
Education
MBA -
Yeditepe University
Bachelor of Science - Chemical engineering
İstanbul Technical University
Istanbul, Turkey 04.2001 - 01.1997
Skills
- Sales Leadership
- Revenue Growth Strategies
- Market Penetration
- Market Expansion Strategies
- End-to-End Product Management
- Product Launch Planning
- Strategic Partner Management
- Strategic Category Management
- Digital Marketing Expertise
- Market-Focused Brand Strategy
Relationship management
Performance tracking
Data interpretation
Sales pipeline management
CRM proficiency
Territory management
Key account management
Social media marketing
Data-driven decision making
Business development
Account retention
Sales negotiations
Account performance analysis
Business strategies
Problem-solving
Customer acquisition
Organizational skills
Pricing strategy
Market research
Analytical thinking
Certification
Executive MBA, Sabancı University, 01/01/11
Timeline
Key Account Sales Director
Ozmer A.S
10.2023 - 12.2024
Marketing and Business Development Director
VEPA FIRÇA
04.2022 - 08.2023
Head of Operations
RAZ GIDA
07.2021 - 03.2022
GENERAL MANAGER /CEO
SARACOGLU A.S
06.2015 - 08.2020
Supply Chain Manager
PİMAŞ A.Ş
02.2002 - 02.2015
Bachelor of Science - Chemical engineering
İstanbul Technical University
04.2001 - 01.1997
Sales Support Specialist
PİMAŞ A.Ş
07.1997 - 02.2002
MBA -
Yeditepe University