Emre Onur

At BİAS Engineering, which provides advanced engineering solutions to sectors such as defence, aviation, and automotive and possesses one of Turkey's largest private test centres, I am currently working as the Marketing Manager. Our company tests defence systems such as Atak helicopters, Altay tanks, and Kaan jets.

• Managing the annual marketing budget.
• Promote the company's engineering capabilities and solutions to the industry.
• Establish and manage new subcontractor or dealership channels.
• Lead and coordinate the marketing team to achieve strategic goals.
• Strategically manage digital marketing activities (website, advertising, social media).
• Effectively manage press and public relations processes.
• Lead the development of printed and digital marketing materials.
• Plan and execute events, seminars, conferences, and training processes.
• Establish and maintain strong communication processes with internal and external stakeholders.
• Develop and implement projects for the employee brand.
• Inform management and stakeholders at regular intervals.
• I will also be responsible for all other marketing and communication activities.

• In summary, I carry out the following tasks in the Türkiye organization of REPORTAGE PROPERTIES, one of the global-scale international real estate developers with more than 30 years of experience in UAE, Saudi Arabia, Egypt, Morocco, Türkiye, Belarus, Russia, and Uganda:

Leaving Reason: Downsizing (mass layoff).

• Team Management:
  Managing the marketing team, assigning roles, and evaluating performance.
  Motivating team members and supporting their development.
  Collaborating with marketing departments in our branches in other countries.
• Strategic Marketing:
  Setting the company's marketing goals and developing strategic plans.
  Conducting competitive analyses to assess market opportunities and threats.
  Creating a marketing budget and effectively managing resources.
  Collaborating with other departments to ensure support.
• Market Research:
  Conducting market research by monitoring market trends.
  Analyzing data to optimize marketing strategies and advertisements.
  Studying competitor activities and informing management.
• Product and Service Marketing:
  Managing, developing, and promoting the product and service portfolio.
  Analyzing the target audience to determine product/service marketing strategies.
  Creating and implementing pricing strategies.
• Brand Management:
  Developing strategies to strengthen and protect the company's brand.
  Managing marketing campaigns to increase brand awareness and reputation.
• Campaign Management:
  Initiating, monitoring, and evaluating marketing campaigns.
  Measuring campaign effectiveness and updating strategies.
  Managing the budget.
• Digital Marketing:

Creating and managing advertisements through digital channels like META, Google, TikTok, etc.
Implementing social media, website, email/SMS marketing, and other digital strategies.
Maintaining the website for SEO efforts and content creation.
Gaining leads.

• Marketing Reporting:
  Regularly reporting marketing activities and results.
  Presenting performance information to management and stakeholders.
• Business Partners and Agency Relationships:
  Managing 3rd party agencies like creative, and performance marketing agencies.
• Supporting Sales Departments

WHAT HAVE WE ACCOMPLISHED?

• To find competent employees for almost all departments for the success of the organization in Türkiye.
• Opening the website of the Türkiye organization.
• To ensure the establishment of the marketing structure in the Turkish organization.
• Better management of demand and demand fulfilment.
• Better communication management on social media and all channels.

As the Marketing Manager of API GROUP, which makes business partnerships and ownership in the USA, Montenegro, MENA region, Spain, and different geographies in real estate, farmland investment, tourism, and FMCG, I am responsible for the following works:

Leaving Reason: Downsizing and closing.

• Managing the advertising agency and digital performance marketing agency.
• Managing and leading the marketing team to fulfil the group company's Marketing goals.
• Planning and execution of online campaigns.
• Managing social media content.
• Conducting international and domestic digital marketing events and activities.
• Making new websites and monitoring user experience.
• Conducting SEO, SEM, and E-Mail Marketing activities.
• Managing, monitoring, and determining all Google Ads and Social Media Ads.
• Preparation and execution of domestic and international digital marketing and communication strategy by
• conducting competitor & sector analysis.
• Monitoring, analyzing, and reporting site traffic and visitor trends.
• Generating many leads for the real estate and farmland investment sales team.
• Monitoring sales and lead status daily.

𝐖𝐇𝐀𝐓 𝐇𝐀𝐕𝐄 𝐖𝐄 𝐀𝐂𝐂𝐎𝐌𝐏𝐋𝐈𝐒𝐇𝐄𝐃?

• Increasing the number of leads more than 𝟑,𝟓 𝐭𝐢𝐦𝐞𝐬.
• Reducing lead costs.
• Creating a corporate identity.
• Good team management.
• Making good social media management.
• Making a much more active and user-friendly CRM system.
• Making better websites that open in 𝟐.𝟓 - 𝟑 𝐬𝐞𝐜𝐨𝐧𝐝𝐬.
• And more…

Huvepharma is a Bulgarian-based global player that focuses on offering human health, animal health, and nutrition products to the market, operating in 90 countries and 6 continents. Here are the works I have done:

Leaving Reason: Completion of development and improvements.

• Developing strategies, following and applying new technologies to improve the company's e-commerce performance.
• Analyzing the traffic and orders on the e-commerce website, and planning sales-enhancing activities.
• To check the works on the e-commerce operation side.
• Managing search engine optimization (SEO) and search engine marketing (SEM) works; managing the digital agency and advertising agency.
• Monitoring and evaluating e-commerce website visitors and customer behaviour.
• Managing the communication works of the brand towards the target audience and all digital marketing activities through
• Facebook, Instagram, LinkedIn, SMS - mailing, and push notifications.
• Managing all Social media and Google advertising, monitoring adv. performance.
• Monitoring web traffic, questions - comments - requests - suggestions, and sales status (with Google Analytics, Facebook Business, etc.).
• Budget management and managing e-commerce sales targets.
• Recommending organizational and budgetary changes if required.
• Following e-commerce, digital marketing, and social media trends closely and attending the training.
• Managing customer demands and complaints effectively.
• Managing all digital campaigns.
• Managing and changing the e-commerce website content.
• Preparing annual reports on e-commerce processes and submitting them to senior management.

𝐖𝐇𝐀𝐓 𝐇𝐀𝐕𝐄 𝐖𝐄 𝐀𝐂𝐂𝐎𝐌𝐏𝐋𝐈𝐒𝐇𝐄𝐃?

• 𝟏𝟎𝐱 Increase in digital / e-commerce sales.
• Building a better e-commerce site.
• Better interaction with B2B and B2C customers.
• Good advertising and social media management.

I was responsible for the following tasks at Hilti, which has more than 29,000 employees in 120 different countries :

Leaving Reason: Decision to close the E-Commerce and Digital Marketing department in Türkiye from HILTI headquarter due to the pandemic crisis.

• Managing Hilti Türkiye's E-Commerce website, monitoring daily-monthly sales, profit status, and the number of visitors.
• Discussing new products that are missing on the website and offering suggestions.
• Sending e-mails and SMS to the customers to increase the Hilti Online B2B / B2C channel share,
• Managing and monitoring Hilti Türkiye's social media accounts and advertising (Facebook, Instagram, LinkedIn, and YouTube).
• Making tests on the e-commerce site for user experience.
• Managing all website content.
• Making translations for content management.
• Changing and managing the Hilti Online E-commerce website for B2B and B2C.
• Managing design agent.
• Providing to change all prices on the e-commerce website.
• Attending daily/weekly/monthly Hilti global meetings as Hilti Türkiye digital marketing for updates.
• Reviewing e-commerce website metrics daily/weekly/monthly (Google Analytics etc.)
• Preparing all reports related to e-commerce / digital local & global works.
• Following innovations in the related field.
• Contributing to profitability with global teams and joining project-based collaborations.
• Using Adobe Experience Manager, SAP, Power BI, Jira, Confluence, Weblate, Video Editing, and all global programs in line with business-making reports.

Leaving Reason: The decision to downsize the department after the construction crisis in 2019.

• Planning and implementation of national and international online and offline marketing campaigns.
• Planning and managing media buying, digital marketing, and continuously improving budgets.
• Monitoring the performance of online and offline campaigns.
• Supporting all CRM implementations work and improving the CRM system.
• Coordinate BTL and ATL work.
• Following marketing awards and competitions.
• Organizing all photography-related marketing works.
• Establishing SMS & mailing works, andmanaging the company's permitted marketing data.
• Managing a user-friendly internet platform setup, including SEO and SEM.
• Improving and managing a budget for Google Display, remarketing, Google AdWords, and YouTube campaigns.
• Constructing new websites and planning – performing all updates.
• Managing creative advertising, digital, and media planning/buying agencies.
• Following new trends and technologies and using those for internal developments.
• Writing all marketing communications content.
• Designing and printing brochures, catalogues, newspapers, vinyl, and one-way vision advertisement works.
• Planning special day communications.❖Choosing all new agencies regarding marketing and communication and landing contracts.
• Monitoring sales status.
• Performing and managing annual marketing and communication budgets.
• Following sector trends and news.
• Cooperating with other brands.

𝐖𝐇𝐀𝐓 𝐇𝐀𝐕𝐄 𝐖𝐄 𝐀𝐂𝐂𝐎𝐌𝐏𝐋𝐈𝐒𝐇𝐄𝐃?

• More than 200 campaigns management in 5 years.
• Many awards in social media and marketing areas.
• Direct contribution to sales.
• Direct and indirect contribution to the brand value of the company.

My responsibilities at Astay Gayrimenkul, which owns Four Seasons Hotels and also builds luxury residences :

Leaving Reason: Completing marketing and communication activities of the company's projects.

• Designing and printing brochures, catalogues, newspapers, vinyl, and one-way vision advertisement works.
• Making new websites and planning and performing all updates.
• Branding and re-branding work.
• Managing all events and fair activities.
• Following sector news and competition.
• Planning and managing all media purchasing and continuously improving the budget.
• Planning and managing marketing and communication strategies.
• Risk management.
• Following advertisement regarding the construction sector.
• Organizing payments.
• Organizing sponsorship and events in the scope of brand communications.
• Writing all marketing communications content.
• Monitoring and following social media.
• Coordinating all PR activities.