Outside of my professional life, I cherish spending quality time with my son and my family Whether it's enjoying outdoor activities together or simply bonding over shared experiences, family time is a priority for me I'm also an avid sports enthusiast, with a particular passion for football I enjoy following the latest matches, analyzing team performances, and discussing game strategies with friends and family Sports not only provide entertainment but also serve as a source of inspiration and camaraderie in my life
Emre DOGAN
Head Of Business Development
Istanbul
Summary
Dynamic marketing strategist with extensive international experience in the optical industry, renowned for orchestrating impactful innovation and fostering sustained growth.
My tenure at Beta Optik showcases my adept leadership and global prowess. As the former Head of Product Management, I spearheaded the development of groundbreaking lens solutions, setting new benchmarks for market success. Transitioning to my current role as the Head of Business Development, I've orchestrated transformative initiatives and cultivated strategic partnerships, including our exclusive collaboration with ZEISS Vision Care.
Fueled by an unwavering commitment to excellence, I lead a diverse and talented international team, driving Beta Optik's expansion into new markets with precision and ingenuity. Originating from the cradle of ZEISS Vision Care in Aalen, I draw inspiration to pioneer cutting-edge market segmentation and penetration strategies, elevating our premium offerings to global acclaim.
Together, we are shaping the future of optical innovation and solidifying Beta Optik's position as an industry leader on the world stage.
Overview
13
13
years of professional experience
3
3
Languages
Work History
Head of Business Development
Beta Optik
06.2023 - Current
- Developed comprehensive marketing plans that increased brand awareness, driving higher sales numbers.
- Aligned departmental objectives with company-wide goals, ensuring a cohesive approach towards growth.
- Delivered customized solutions for clients, resulting in enhanced customer satisfaction and loyalty.
- Presented progress reports to executive leadership, sharing insights on performance metrics and growth indicators.
- Analyzed competitor activities to identify potential threats or opportunities within the marketplace.
- Managed cross-functional teams to drive successful project completion and achieve organizational goals.
- Implemented sales strategies, leading to increased market share and overall growth.
- Negotiated contracts with vendors for optimal pricing, improving profit margins across the organization.
- Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
Head of Product Management
Beta Optik
11.2021 - 05.2023
- Coached junior team members on best practices in product management methodology and techniques.
- Delivered high-quality products on time and within budget constraints, effectively managing resources.
- Negotiated contracts with vendors to ensure cost-effective solutions without compromising quality or functionality.
- Collaborated with sales and marketing teams to develop effective go-to-market strategies for new products or updates.
- Managed a diverse portfolio of products, balancing resource allocation while maintaining focus on key business priorities.
- Led the creation of competitive analyses to inform strategic decision-making for product positioning in the marketplace.
- Championed innovation within the organization by encouraging experimentation and fostering a culture of continuous improvement.
- Optimized overall product performance through rigorous testing, analysis, and iteration cycles.
Head of Education & Professional Services
EssilorLuxottica
01.2020 - 10.2021
- Led the development and execution of the Education & Professional Services strategy, driving alignment with business objectives.
- Managed a team of education and professional services professionals, providing mentorship and guidance to drive success.
- Designed and implemented cutting-edge educational programs for eye care professionals, covering lens technologies, product knowledge, and customer service excellence.
- Established strong relationships with key stakeholders to enhance collaboration and drive mutual success.
- Analyzed performance metrics to optimize program effectiveness and drive continuous improvement.
- Spearheaded brand management efforts for Essilor, Nikon, Kodak, and BBGR, ensuring alignment with brand values and messaging.
- Collaborated with cross-functional teams to develop and execute marketing and sales initiatives.
- Contributed to strategic planning and decision-making processes to drive business growth and market expansion.
National Key Account Manager
EssilorLuxottica
11.2018 - 12.2019
- Provided exceptional support to clients, fostering long-term partnerships and generating repeat business.
- Facilitated regular account reviews and provided updates on progress toward established goals, promoting transparency in client relationships.
- Delivered comprehensive sales presentations to potential clients, effectively communicating the value of products and services offered.
- Created customized sales proposals for key accounts, showcasing unique solutions tailored to their specific needs.
- Monitored sales trends within assigned territory, adjusting strategies as needed to maximize results.
- Utilized CRM software to effectively track account information, sales activities, and client interactions for improved efficiency in managing key accounts.
- Mentored junior colleagues on best practices related to key account management strategies as well as ongoing professional development.
- Identified new business opportunities through market research and competitive analysis, driving revenue growth.
Lens Expert
Hoya Vision Care
07.2016 - 10.2018
- Conducted comprehensive training sessions for ophthalmologists and opticians, providing in-depth knowledge of the latest lens technologies, innovations, and best practices in vision care.
- Developed and delivered engaging training programs tailored to the needs of diverse audiences, including technical staff, sales representatives, and optical professionals, effectively communicating complex concepts in an accessible manner.
- Collaborated closely with internal stakeholders, including product development teams and marketing departments, to stay updated on new product launches, advancements, and industry trends, ensuring accurate and up-to-date training materials and content.
- Utilized innovative training methodologies, such as hands-on workshops, interactive demonstrations, and multimedia presentations, to enhance learning outcomes and maximize engagement.
- Provided ongoing support and guidance to sales teams, assisting them in effectively positioning Hoya Vision Care products and solutions to meet customer needs and drive sales growth.
- Conducted regular evaluations and assessments to measure the effectiveness of training programs, gathering feedback from participants and stakeholders to identify areas for improvement and refinement.
- Acted as a subject matter expert and resource for colleagues and customers, offering expert advice, troubleshooting assistance, and technical support as needed.
- Contributed to the development of sales and marketing strategies, providing insights and recommendations based on market intelligence, competitor analysis, and customer feedback to support business objectives and drive market share growth.
- Represented Hoya Vision Care at industry events, conferences, and trade shows, showcasing products, delivering presentations, and engaging with key stakeholders to build brand awareness and foster relationships within the optical community.
- Developed and implemented a series of advanced training modules on progressive lens technology, resulting in a 20% increase in sales revenue within the first year of launch.
- Received accolades from senior management for outstanding performance in delivering training programs that consistently exceeded performance targets and enhanced customer satisfaction levels.
- Played a pivotal role in the successful launch of a new lens product line, providing comprehensive training and support to sales teams, resulting in accelerated adoption and market penetration.
Product Manager
Beta Optik
08.2015 - 06.2016
- Reduced production costs through strategic supplier negotiations and process improvements.
- Implemented Agile methodologies for more efficient project management and team collaboration.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
- Streamlined the product development process for faster time-to-market and improved efficiency.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Presented compelling product demonstrations at industry conferences, garnering significant interest from potential customers and stakeholders alike.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Drove revenue growth by establishing strong relationships with key industry partners.
Lecturer
Kültür University
10.2021 - Current
- Participated in professional development opportunities to stay current with industry trends and continuously improve instructional approaches.
- Managed large class sizes effectively, maintaining an orderly learning environment conducive to student success.
- Cultivated critical thinking skills through challenging assignments that required analysis, synthesis, and evaluation of information from various sources.
- Adapted quickly to shifting educational landscapes during remote learning periods, leveraging digital tools to engage students via virtual platforms while maintaining a high level of academic rigor.
- Implemented differentiated instruction methods to address the unique needs of each learner, ensuring academic success for all students.
- Enhanced student comprehension by utilizing diverse teaching methodologies and techniques.
Lecturer
Üsküdar University
10.2021 - 07.2022
Lecturer
Beykoz University
10.2019 - 07.2023
Football Agent
All Star Football
01.2020 - 11.2023
- Served as a liaison between young football talents in Germany and clubs in Turkey, facilitating negotiations and agreements to secure player transfers and contracts.
- Identified promising young players with potential for growth and development, conducting scouting activities, talent assessments, and performance evaluations to assess suitability for the Turkish football market.
- Established and maintained relationships with players, coaches, scouts, and club representatives, building trust and rapport to facilitate successful player placements and transfers.
- Negotiated contract terms, transfer fees, and financial arrangements on behalf of clients, ensuring fair and favorable deals that align with their career goals and aspirations.
- Provided guidance and support to players throughout the transfer process, offering advice on career development, contract negotiations, and adaptation to new environments.
- Collaborated with legal advisors, financial experts, and other professionals to ensure compliance with regulations, laws, and ethical standards governing football agent activities.
- Managed administrative tasks related to player representation, including documentation, paperwork, and correspondence with relevant stakeholders.
- Stayed informed about market trends, player movements, and regulatory changes in the football industry, keeping abreast of developments to inform strategic decision-making and client representation.
- Promoted the talents and achievements of clients through marketing and networking efforts, leveraging media channels, social platforms, and industry contacts to enhance visibility and attract interest from potential suitors.
- Successfully facilitated the transfer of young football talents from Germany to Turkey, securing lucrative contracts and opportunities for career advancement.
- Played a pivotal role in the development and promotion of emerging football stars, contributing to their growth and success in the competitive Turkish football landscape.
- Established a strong reputation as a trustworthy and reliable football agent, earning respect and recognition from clients, clubs, and industry professionals for professionalism and integrity.
Visualtrainer
Turkish Football Association
- Provided freelance visual training services to the Turkish Football Association, working closely with athletes, coaches, and performance staff to enhance visual perception, cognitive skills, and on-field performance.
- Designed and implemented customized visual training programs tailored to the specific needs and goals of individual players and teams, incorporating techniques such as eye tracking, visual scanning, reaction time exercises, and concentration drills.
- Conducted comprehensive assessments and evaluations to identify areas for improvement and track progress over time, using data-driven insights to optimize training protocols and enhance athletic performance.
- Collaborated with sports scientists, psychologists, and other professionals to integrate visual training into overall athlete development programs, promoting holistic approaches to skill enhancement and injury prevention.
- Delivered engaging and interactive training sessions, workshops, and seminars, educating athletes and coaches about the importance of visual skills in sports performance and providing practical strategies for improvement.
- Stayed updated on the latest research, methodologies, and technologies in the field of sports vision training, continuously refining and adapting training techniques to incorporate innovative approaches and best practices.
- Successfully improved the visual skills and performance outcomes of athletes at various levels, contributing to individual and team success in competitions and tournaments.
- Received positive feedback from athletes, coaches, and sports professionals for the effectiveness and impact of visual training interventions on athletic performance and game-day readiness.
Optician & Refractionist
Apollo Optik
10.2014 - 07.2015
- Improved customer satisfaction by providing personalized eyewear recommendations based on individual needs and preferences.
- Provided exceptional customer service by attentively listening to patient concerns and addressing them promptly.
- Troubleshot issues with prescription eyewear, offering swift resolution to maintain customer satisfaction levels.
- Streamlined appointment scheduling by implementing an efficient system for booking eye exams and follow-up visits.
- Reduced wait times for eyewear adjustments and repairs by efficiently managing the in-store lab and equipment.
- Conducted thorough frame adjustments to ensure optimal comfort, fit, and functionality for each customer.
- Achieved a high rate of repeat business through diligent relationship-building efforts with patients and clients alike.
- Enhanced patient understanding of vision care options through comprehensive explanations of insurance benefits and coverage.
Apprenticeship Trainee - Opticianary
Apollo Optik
09.2011 - 07.2014
- Participated in a comprehensive apprenticeship program under the guidance of experienced opticians at Apollo Optik, gaining hands-on experience and practical skills in all aspects of opticianary.
- Assisted in the provision of personalized eye care services to clients, including conducting preliminary eye exams, assisting with frame selection, and performing adjustments and repairs as needed.
- Learned to interpret optical prescriptions and recommend suitable lens options based on individual needs, preferences, and lifestyle factors.
- Acquired proficiency in using specialized equipment and tools for precise measurements, lens cutting, and fitting, ensuring accurate and comfortable eyewear solutions for clients.
- Developed a strong understanding of different lens materials, coatings, and technologies, staying updated on the latest industry advancements and product innovations.
- Engaged in continuous learning and professional development activities, including attending workshops, seminars, and training sessions to expand knowledge and enhance skills in opticianary.
- Provided exceptional customer service at all times, demonstrating attentiveness, empathy, and professionalism in interactions with clients to ensure a positive and memorable experience.
- Collaborated effectively with colleagues and supervisors to maintain a clean, organized, and efficient work environment, contributing to the overall success and reputation of the Apollo Optik brand.
- Successfully completed all required coursework and practical training components of the apprenticeship program, earning recognition for dedication and commitment to excellence.
- Received positive feedback from clients and supervisors for outstanding performance in delivering high-quality eye care services and personalized assistance.
- Demonstrated adaptability and resilience in handling challenging situations and busy periods, contributing to the smooth operation of the opticianary practice and customer satisfaction.
Education
Micro MBA - Micro MBA
Istanbul Technical University
Istanbul, Türkiye 04.2001 -
Certificate Program - Digital Marketing Strategy
Harvard Business School Online
Online 04.2001 -
Bachelor of Science - Opticianry
Biruni University
Istanbul, Türkiye 04.2001 -
High School Diploma -
Karl-Kessler Schule
Aalen, Germany 04.2001 -
Skills
Accomplishments
- Head of Product Management, BETA Optik, Istanbul / Türkiye
- November 2021 - May 2023
- As the Head of Product Management at Beta Optik, I undertook atransformative leadership role with a resolute focus on steering thecompany's product portfolio towards innovation and marketexcellence
- My responsibilities encompassed orchestrating the entireproduct lifecycle, from ideation and development to strategicpositioning and market launch
- With a keen understanding of industry trends and customerpreferences, I meticulously curated a portfolio of cutting-edge opticalsolutions that resonated with our diverse clientele
- Collaboratingclosely with cross-functional teams, I harnessed insights from marketresearch, consumer feedback, and technological advancements toensure our products were not only aligned with evolving needs butalso surpassed industry standards
- Moreover, I championed the fostering of strategic partnerships, bothithi d b d th ti ltthdti
- I hereby give consent for my personal data included in the application to be processed for the purposes ofthe recruitment process in accordance with Art
- 6 paragraph 1 letter a of the Regulation of the European
- Parliament and of the Council (EU) 2016/679 of 27 April 2016 on the protection of natural persons withregard to the processing of personal data and on the free movement of such data, and repealing Directive46/EC (General Data Protection Regulation)
- Customers to nd the optimaleyewear solutions tailored totheir needs
- Integral to the "Ausbildung"structure was the balancebetween hands-on trainingwithin a professional retail opticsenvironment and attendingtheoretical classes
- This dualapproach enabled me to not onlyapply my knowledge in real-world situations but also deepenmy comprehension of thetechnical and theoretical aspectsof the industry
- Through this program, I not onlygained expertise in areas suchas lens technologies, frameselection, and vision assessmentbut also cultivated essential skillsin customer service,communication, and problem-solving
- This holistic educationhas been instrumental inshaping my career trajectoryand fostering a profoundconnection with the world ofoptics
- I am proud to have completedthis rigorous apprenticeship, and
- I look forward to leveraging theskills and insights acquired tocontribute meaningfully to theeld of optics and deliverexceptional service to individualsseeking improved vision andeyewear solutions
- High School
- Karl Kessler School Aalen
- Sep 2004 Jul 2011within and beyond the optical sector, to enhance product
- Eringsand drive competitive di erentiation
- By leveraging my multifacetedskill set spanning ophthalmic sciences, business acumen, andinnovative thinking, I played a pivotal role in elevating Beta Optik'sstanding as a forward-thinking industry leader
- My tenure as Head of Product Management was marked by asteadfast dedication to advancing Beta Optik's legacy, one productinnovation at a time
- This role provided me with invaluable insightsand experiences that laid the foundation for my subsequentleadership endeavors
- Lecturer, Kültür University (Part-Time), Istanbul / Türkiye
- October 2021 - Present
- In tandem with my prominent role within the optical industry, I havealso assumed the esteemed position of Academician at Kültür
- University, where my commitment to transformative education hasbeen an enduring pursuit
- Guided by a fervent passion to instill a distinct perspective within thenext generation of opticians, I have undertaken an array ofresponsibilities across a spectrum of key subjects
- As an instructor, Iam entrusted with shaping the educational journeys of aspiringprofessionals in elds including Eye Anatomy, Clinical Optic and
- Rehabilitation, Contact Lenses, Vision Optic and Refraction, and
- Ophthalmic Lens Technologies
- My pedagogical approach transcends conventional boundaries,harmonizing theoretical foundations with practical insights gleanedfrom my real-world experiences
- This synthesis
- Ers students anenriched learning experience, one that empowers them with anuanced understanding of optical sciences and their intricateapplications
- My unwavering commitment to academic excellence is underscoredby a steadfast dedication to fostering an environment of intellectualcuriosity and innovation
- I am steadfast in my belief that throughprogressive education, we nurture the future leaders of the opticallandscape, equipping them with the tools to push boundaries andrede ne the horizons of ophthalmic care
- As I continue to shape the minds of tomorrow's opticians, my missionremains unwavering—to inspire, to empower, and to drive theevolution of optical education toward uncharted vistas of excellence, I hereby give consent for my personal data included in the application to be processed for the purposes ofthe recruitment process in accordance with Art
- 6 paragraph 1 letter a of the Regulation of the European
- Parliament and of the Council (EU) 2016/679 of 27 April 2016 on the protection of natural persons withregard to the processing of personal data and on the free movement of such data, and repealing Directive46/EC (General Data Protection Regulation)
- Gygyvision assessment and training, I play a pivotal role in elevatingplayers' game intelligence and responsiveness during matches
- This unique synergy of my optical expertise and my commitment toathletic performance has opened new avenues for enhancingplayers' strategic gameplay
- My contributions not only encompass thetechnical aspects of visual training but also the ability tocommunicate and collaborate seamlessly with coaching sta andplayers
- By being part of the Turkish Football Association, I am excited tocontribute to the team's success by maximizing players' visualcapabilities and ultimately enriching their overall performance on thefootball eld
- I hereby give consent for my personal data included in the application to be processed for the purposes ofthe recruitment process in accordance with Art
- 6 paragraph 1 letter a of the Regulation of the European
- Parliament and of the Council (EU) 2016/679 of 27 April 2016 on the protection of natural persons withregard to the processing of personal data and on the free movement of such data, and repealing Directive46/EC (General Data Protection Regulation)
- January 2020 - Present
- As a dedicated volunteer with the Disaster and Emergency
- Management Authority (AFAD), I actively contribute to e orts thatenhance disaster preparedness, response, and recovery within ourcommunity
- With a strong commitment to safeguarding lives andproperty, I engage in various initiatives that aim to mitigate theimpact of emergencies
- My responsibilities encompass a range of tasks, includingparticipating in disaster simulations, conducting public awarenesscampaigns, and collaborating with response teams during trainingexercises
- By
- Ering my time and skills, I play a pivotal role infostering a culture of resilience and empowering individuals torespond e ectively to unforeseen crises
- Through my volunteer experience at AFAD, I've developed practicalskills in emergency response protocols, crisis communication, andcommunity mobilization
- Engaging with professionals in the eld hasdeepened my understanding of disaster management strategies andenriched my ability to contribute meaningfully during times of crisis
- Being part of AFAD's volunteer network has not only expanded myknowledge but also solidi ed my commitment to serving ourcommunity during its most vulnerable moments
- It is a privilege tostand alongside dedicated individuals united by a shared goal:ensuring the safety and well-being of our fellow citizens.
Interests
Timeline
Head of Business Development
Beta Optik
06.2023 - Current
Head of Product Management
Beta Optik
11.2021 - 05.2023
Lecturer
Kültür University
10.2021 - Current
Lecturer
Üsküdar University
10.2021 - 07.2022
Head of Education & Professional Services
EssilorLuxottica
01.2020 - 10.2021
Football Agent
All Star Football
01.2020 - 11.2023
Lecturer
Beykoz University
10.2019 - 07.2023
National Key Account Manager
EssilorLuxottica
11.2018 - 12.2019
Lens Expert
Hoya Vision Care
07.2016 - 10.2018
Product Manager
Beta Optik
08.2015 - 06.2016
Optician & Refractionist
Apollo Optik
10.2014 - 07.2015
Apprenticeship Trainee - Opticianary
Apollo Optik
09.2011 - 07.2014
Micro MBA - Micro MBA
Istanbul Technical University
04.2001 -
Certificate Program - Digital Marketing Strategy
Harvard Business School Online
04.2001 -
Bachelor of Science - Opticianry
Biruni University
04.2001 -
High School Diploma -
Karl-Kessler Schule
04.2001 -
Visualtrainer
Turkish Football Association