EMRE ARAS
MARKETING & BRAND MANAGER
Istanbul
Summary
Passionate marketing and branding specialist with 20+ years experience managing various projects and brands in different fields and countries. Organized, mission oriented, self motivated with a non stop creative mind. Valuing team work. Working well leading a team. Meticulous project manager balancing multi deadlines. Decision making with tactical and diplomatic interpersonal communication skills.
Overview
21
21
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Freelance Project Manager & Brand Consultant
Freelance Project Manager & Brand Consultant
01.2025 - Current
- Company Overview: iGaming
- Led the setup and brand formation for a new online betting and casino platform.
- Built the brand’s visual identity, tone of voice, and strategic roadmap from scratch.
- Coordinated all initial-stage communications and negotiations with third parties, including game providers, design agencies, and payment integrations.
- Prepared the launch strategy, website planning, and Turkish-market positioning under regulatory limitations.
- Supervised all creative deliverables, bonus mechanics, and local market adaptation of Betco’s platform features.
- IGaming
Branding Marketing Executive
E-VSN
01.2023 - 01.2025
- Conducting comprehensive market research to identify suitable target markets for diverse companies seeking to enter the Ukrainian market.
- Developing effective communication channels and allocating marketing budgets to ensure successful market penetration.
- Crafting robust brand strategies and establishing a strong corporate identity to differentiate the brands within the competitive landscape.
Marketing Manager
Park Limited
01.2020 - 01.2023
- Held the position of Casino Marketing Manager for three distinct iGaming brands — Galabet, Padisahbet, and VIPPark — all targeting the Turkish market and operating under Betco infrastructure. The role required adapting to strict market constraints while driving brand visibility, user growth, and engagement.
- Developed and executed marketing strategies tailored for the Turkish market, focusing on user acquisition, retention, and brand positioning within a restricted legal environment.
- Coordinated with multiple internal departments (design, CRM, product, affiliate) to align communication, offers, and customer satisfaction efforts.
- Managed third-party agencies and service providers including creative production, affiliate networks, and promotional vendors.
- Planned and requested daily and weekly promotional visuals, managing the timely launch of bonus campaigns across all brands.
- Designed 6-month and annual marketing calendars aligned with major football events, derbies, and sporting seasons.
- Collaborated with Betco and other platform providers to launch localized or brand-exclusive casino games and betting products.
- Contributed to increasing user satisfaction and loyalty through community-building activities, seasonal campaigns, and custom engagement workflows.
Marketing Manager
Günerler Cosmetics
01.2019 - 01.2020
- Brand management within the scope of marketing communication. Activities, advertising, promotion, media planning and purchasing.
- Organization management, campaigns and events, brand images and advertising spaces in stores.
- Brand management of niche brands such as Lalique, Amouage in the Turkish market.
Marketing Manager
Ersa Mağazacılık
01.2015 - 01.2019
- Providing all 360 degree brand management and corporate communication infrastructure due to being a new brand.
- Establishment of opened and to be opened stores in accordance with corporate identity standards.
- Installation, operation and updating of company website and corporate social media channels.
Advertising and Marketing Communications Manager
Okan Holding
01.2013 - 01.2015
- Establishing and planning the advertising and marketing budget, maintaining relations with 3rd groups and agencies.
- Increasing brand awareness by taking part in social media and the press through regular events.
- Preparation and organization of the concept of general participatory and special education programs.
Art Work Manager & Marketing Specialist
Yıldız Holding Ülker
01.2012 - 01.2013
- Product marketing and packaging within the marketing department for
- Lker Brand, biscuit and cake groups within Yıldız Holding.
- System management of design production process and communication-advertisement, agency conventions and promotions.
- Responsible of designing of the promotional materials of the products, the displays and carrying out promotional activities.
Assistant Manager
Zingala Corp LLC
01.2009 - 01.2011
- Advisory service specific to Sub-Saharan Africa. Successfully led negotiations with multinational corporations, resulting in foreign direct investment.
- Evaluation, development, approval and follow-up of investor candidate projects.
- Spearheaded the development and implementation of comprehensive corporate communications strategies for domestic and international markets.
Communication and Organisation Specialist
Üçes İletişim Agency
01.2004 - 01.2008
- Corporate communication consultancy of national and international companies and organization and sponsorship management.
- Marketing Communication, product launches and organization event manager of Sony Ericsson WTA Tour Istanbul Cup 2008.
- Integrated marketing communication, sectoral communication, corporate broadcast consultancy and internal communication.
Education
Bachelor of Communication - Communication And PR
Anadolu Universitesi
01.2005 - 01.2009
Bachelor of Literature - Information Technology
İstanbul University
01.1997 - 01.2001
Skills
SKILLS
Creative
Project Management
Planning
Brand Strategy
Product Development
Adaptability
Campaign Management
Data Analysis
Proficient in Microsoft Office
Google Analytics
Meta
Timeline
Freelance Project Manager & Brand Consultant
Freelance Project Manager & Brand Consultant
01.2025 - Current
Branding Marketing Executive
E-VSN
01.2023 - 01.2025
Marketing Manager
Park Limited
01.2020 - 01.2023
Marketing Manager
Günerler Cosmetics
01.2019 - 01.2020
Marketing Manager
Ersa Mağazacılık
01.2015 - 01.2019
Advertising and Marketing Communications Manager
Okan Holding
01.2013 - 01.2015
Art Work Manager & Marketing Specialist
Yıldız Holding Ülker
01.2012 - 01.2013
Assistant Manager
Zingala Corp LLC
01.2009 - 01.2011
Bachelor of Communication - Communication And PR
Anadolu Universitesi
01.2005 - 01.2009
Communication and Organisation Specialist
Üçes İletişim Agency
01.2004 - 01.2008
Bachelor of Literature - Information Technology
İstanbul University
01.1997 - 01.2001