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Hi, I’m
Emrah Simsek
Senior Sales & Aftersales Industry Expert / Consultant
Istanbul
“Management is doing things right; leadership is doing the right things.”
Peter Drucker
Work Preference
Summary
Commercial leader with 15+ years of experience driving business transformation and sustainable growth across Türkiye, the Gulf, the Middle East, and Central Asia. Specializes in designing and executing operating models where sales, service, and financial performance work as one — turning complexity into scalable, customer-centric growth. Core expertise includes: Business Transformation & P&L Leadership, Sales Strategy & Revenue Model Integration, Service Monetization, Pricing & Margin Optimization, Channel & Partner Network Strategy, KPI-Driven Performance Management & Executive Dashboards. Proven background across B2B and B2C environments — automotive, defense, manufacturing, and energy — with a strong focus on bridging strategy and execution. Recognized for building high-performing teams, data-driven cultures, and long-term customer partnerships, while ensuring local execution aligns with global strategy in complex, multi-market environments. Focused on turning Service & Aftersales into a sustainable growth engine.
Overview
25
years of professional experience
2
Languages
Work History
Freelance, Self Employed
Senior Sales & Aftersales Industry Expert | Consultant
05.2025 - Current
Job overview
- Senior Sales & Aftersales Industry Expert with 15+ years of leadership experience across Türkiye, Middle East, and Central Asia.
- Supporting industrial and premium consumer brands in accelerating sales performance, transforming aftersales into a profit engine, and building scalable, KPI-driven commercial organizations.
- Work typically focuses on:
- End-to-End Sales & Aftersales Operating Models
- Designing scalable, integrated structures from sales through service
- Service Monetization, Pricing & Margin Optimization
- Turning service into a profit engine through smart pricing and margin control
- Channel & Partner Networking & Governance
- Building high-performing partner ecosystems with clear rules and accountability
- KPI Frameworks, Forecasting Accuracy & Executive Dashboards
- Enabling data-driven decisions through robust KPIs and management visibility
- Aligning Local Execution with Global Strategy
- Translating global strategy into effective, market-relevant local execution
- Engaged with organizations on a project-based or interim basis, particularly during transformation, growth, or restructuring phases where hands-on executive expertise is required.
- Background includes senior leadership roles with full P&L ownership, multi-country responsibility, and complex stakeholder environments across B2B and B2C industries.
Nederman Turkey
Sales Director – Country Manager, Turkey & Central Asia
08.2023 - 05.2025
Job overview
- Led all commercial, operational, and financial aspects of Nederman Turkey with full P&L ownership
- Focused on B2B sales in automotive, defense, metal, and food industries
- Managed key accounts: Mercedes-Benz, Roketsan, BMC, Tofaş, and dealer networks across Türkiye
- Delivered 38% gross margin and 10% EBIT by restructuring cost-to-serve models and optimizing indirect channels Improved employee engagement through KPI systems and talent retention
- Reported directly to Group structure, ensuring alignment with global strategy
- Key Achievements:
- +20% increase in project-based order intake within 12 months
- Introduced customer segmentation and margin-based pricing
- Strengthened forecasting, aligning KPIs with Group-level performance
Grundfos Service & Solutions
Head of Sales & Aftersales Services, Middle East, Turkey & Central Asia
12.2020 - 08.2023
Job overview
- Led commercial and operational activities across 11 countries, including Türkiye, Middle East, and Central Asia
- Held full P&L responsibility for a multi-million-euro business covering direct sales, channel sales, service agreements, spare parts, and energy optimization solutions
- Managed both distributor and key account sales, with a strong focus on growing aftersales revenue
- Oversaw pricing policies, contract structures, and go-to-market execution
- Supported internal teams and partners through KPI frameworks, performance reviews, and operational planning
- Key Achievements:
- Accelerated commercial performance through partner segmentation and sales incentives
- Rolled out a unified, customer-centric business model across all markets
- Delivered sustained growth in both new sales and service revenue stream
Grundfos Gulf Distribution FZE
Regional Sales & Aftersales Services Manager, Gulf & Turkey
04.2015 - 12.2020
Job overview
- Managed sales and aftersales operations across 20+ countries, including UAE, Türkiye, Saudi Arabia, Egypt, and Qatar
- Held full P&L responsibility for a multi-million-euro business covering product sales, spare parts, and service agreements
- Drove commercial growth through distributor development, pricing optimization, and channel strategy
- Oversaw a network of 35+ partners and led a team of 30 internal members to ensure performance and scalability
- Delivered regional KPI and sales reports to EMEA HQ and contributed to strategic and operational planning
- Key Achievements:
- Expanded partner network to 134 locations
- Transformed Aftersales into a profit center (Award-winning “Commercializing Service Project”)
Grundfos Turkey
Aftersales Services Manager with Sales Responsibility, Turkey
09.2011 - 04.2015
Job overview
- Managed nationwide aftersales operations in Türkiye with full P&L accountability
- Led technical service team and expanded the authorized service partner network
- Oversaw spare parts and service sales, contract management, partner training, and performance reporting to regional leadership
- Took on increasing commercial responsibility, aligning service delivery with broader sales strategy
- Developed pricing structures, implemented KPI-driven planning, and supported service integration into revenue generation
- Key Achievements:
- Increased spare parts revenue from €900K to €1.4M
- Achieved 94.8% customer satisfaction — recognized globally as “Best Practice” (2012)
Cummins Turkey
Deputy Service Manager
05.2009 - 08.2011
Job overview
- Oversaw service sales and margin performance, ensuring full compliance with internal procedures
- Maintained control over departmental assets, including tools, vehicles, and workshop inventory
- Key Achievements:
- Designed and implemented the “Rotational Service Model” (2010)
- Consistently met national service KPIs and margin targets
Borusan Makina (Caterpillar Turkey)
Chief Engineer
09.2004 - 04.2009
Job overview
- Led workshop operations for Caterpillar machinery, managing a team of 30 and an annual budget of €5M+ (parts, labor, outsourcing)
- Executed all technical modifications based on CAT HQ service bulletins
- Oversaw the entire service cycle, from machine intake to final delivery, ensuring quality and operational efficiency
- Managed all warranty claims via DBS platform, serving as the technical liaison between Borusan and Caterpillar HQ
- Acted as Electrical Engineer and administrator of the Contamination Control Facility
- Provided cross-functional support to the spare parts department and handled technical and customer-related escalations
- Key Achievements:
- Achieved 5-star rating in Caterpillar’s global Contamination Control Programme — a first in Türkiye
- Selected “Best Workshop in Türkiye” (2006)
Permak Makina
Service Engineer
09.2003 - 03.2004
Global Bilgi
Customer Representative
11.2000 - 03.2002
Education
Technical University of Denmark (DTU)Denmark
M.D. from Executive Management
04.2001
Yildiz Technical UniversityIstanbul
Bachelor of Science from Electrical Engineering
04.2001
Orhan Cemal Fersoy Super LisesiIstanbul
High School Diploma
04.2001
Skills
Sales Strategy
Commercial Growth
Business Transformation
P&L Leadership
Pricing, Margin and Revenue Optimization
Channel and Partner Network Strategy
KPI Frameworks and Executive Dashboards
Multi-Market and Regional Leadership (EMEA)
Customer-Centric Growth
Key Account Management
Leadership, Change Management
Stakeholder Management
Sales Growth Strategy Design
Business Transformation with P&L Focus
Profitable Pricing and Revenue Models
Channel and Partner Ecosystem Management
Executive KPIs and Performance Management
Multi-Market Commercial Leadership
Customer Value and Key Account Strategy
Change Leadership and Stakeholder Management
Interests
References
Available upon request
KEY ACHIEVEMENTS
2019 – Regional Best Sales Performance Award (Team), 2018 – Successfully completed “Commercializing Service Project”, a full transformational change of Aftersales from a cost center to a profit center, 2018 – Awarded “Best Performance” in the entire Grundfos world for the Service Partner Development Programme, in cooperation with Yasar University (selected among 125 projects in 40+ countries), 2012 – Selected as “Best Practice” globally for achieving 94.8% Customer Satisfaction and increasing Spare Parts Sales from €900K to €1.4M, 2007 – Led and achieved the first-ever “5-Star Rating” in the Contamination Control Programme in Turkey, becoming one of only ten dealers worldwide to hold this distinction
SELECTED CONFERENCES & MEDIA PARTICIPATION
- Guest, Industry Radio Interview – “Industry and Sustainability in Sweden”
- Istanbul | 16 January 2025
- Panelist, Energy Efficiency Platform – Hosted by the Consulate General of Sweden
- Istanbul | 27 November 2024
COMPUTER SKILLS
MS Office, Visio, SAP (CRM, BW, PS, CS), Lotus Notes
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Turkish
Bilingual or Proficient (C2)
Timeline
Senior Sales & Aftersales Industry Expert | Consultant
Freelance, Self Employed
05.2025 - Current
Sales Director – Country Manager, Turkey & Central Asia
Nederman Turkey
08.2023 - 05.2025
Head of Sales & Aftersales Services, Middle East, Turkey & Central Asia
Grundfos Service & Solutions
12.2020 - 08.2023
Regional Sales & Aftersales Services Manager, Gulf & Turkey
Grundfos Gulf Distribution FZE
04.2015 - 12.2020
Aftersales Services Manager with Sales Responsibility, Turkey
Grundfos Turkey
09.2011 - 04.2015
Deputy Service Manager
Cummins Turkey
05.2009 - 08.2011
Chief Engineer
Borusan Makina (Caterpillar Turkey)
09.2004 - 04.2009
Service Engineer
Permak Makina
09.2003 - 03.2004
Technical University of Denmark (DTU)
M.D. from Executive Management
04.2001
Yildiz Technical University
Bachelor of Science from Electrical Engineering
04.2001
Orhan Cemal Fersoy Super Lisesi
High School Diploma
04.2001
Customer Representative
Global Bilgi
11.2000 - 03.2002