Emirhan Ozdemir

-Developing and implementing general campaign and personalization strategies of the Money Card loyalty program.
- Personalization and segmentation studies.
- To increase the annual expenses of the customers, to maintain the loss/passivation/loyalty and to create new customer acquisition strategies.
- Creating the annual general campaign and action plan, ensuring the efficiency of the action plans and reporting.
- Monitoring the campaign budget.

• Working on a project basis with all departments of the company in 6 countries, including Turkey, analyzing the current processes, drawing process maps to determine the as-is situation and working on it to reveal the to-be process
• Developed strong communication and organizational skills through working on group projects.
• Provided professional services and support in a dynamic work environment.
• Strengthened communication skills through regular interactions with others.
• Resolved problems, improved operations and provided exceptional service.

• To raise awareness of the GetirFood brand in many areas such as brand communication, chain restaurant communication, campaign tracking and analysis, and to carry out new projects on brand awareness, and to segment users and carry out campaigns suitable for users.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Identified appropriate marketing channels and target customers for campaigns.
• Monitored trends in social media, industry, and competitive landscape to create new material.
• Planned marketing initiatives and leveraged referral networks to promote business development.

• Working with brand managers, contributing to the management of the products by learning, knowing and analyzing everything about the products, such as marketing strategy of the products, launch times of the products, determining new strategies for the products depending on the changing world agenda.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

• Responsible for managing the company's channels such as social media, mail, sms and digital media.
• I carried out the analysis and reporting of these channels and supported the development of new strategies. I helped to adapt the global mailing system to the company and and finally, I analyzed the customer's acquired data and realized a digital segmentation project.
• We made A / B tests according to the segmentations we obtained and determined new strategies according to the results of these tests.

• I undertook the tasks of learning the screens about the SAP PP module with my mentor, developing these screens, designing the screens according to customer requests, and training the employees of the customers during the customer visits of the screens developed in addition to these.