Emilia Sirin Komban
Summary
Results-oriented marketing and commercial leader with 18 years of experience driving growth across all channels in the SaaS, manufacturing, and franchising industries.
Skilled in sales enablement and in developing long-term channel strategies grounded in industry best practices. A strong communicator with a proven track record of managing diverse, remote teams and projects of all sizes. Extensive hands-on experience in multicultural environments and international markets (EMEA, CIS, US). Recognized for integrating global marketing strategies and leading high-performing teams. A detail-oriented leader with deep expertise in both digital and traditional marketing across varied landscapes.
EU and TR citizen; internationally mobile.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Director of Marketing
Pisano
08.2022 - Current
- Company Overview: Head of Marketing and ExCom team member at Pisano in the Experience Management industry, driving global marketing strategies and fostering business growth at the rapidly scaling tech company.
- As Head of Marketing and ExCom team member at Pisano in the Experience Management industry, I bring a wealth of expertise to the table in driving global marketing strategies and fostering business growth at the rapidly scaling tech company, in Turkey, EMEA and the US.
- Head of Marketing and ExCom team member at Pisano in the Experience Management industry, driving global marketing strategies and fostering business growth at the rapidly scaling tech company.
Consultant
CreatEve Marketing
12.2020 - Current
- Guiding in holistic marketing strategy and execution, as well as high-performing teams, I also help companies from various industries with their positioning and end-to-end digital marketing allowing them a full-funnel digitalization and international alignment.
- Known for successfully navigating challenging situations and assisting brands in adeptly managing tight spots - balancing the need for substantial sources with the strategic results.
Global Marketing Communications Manager
Kässbohrer GmbH
04.2020 - 12.2020
- Spearheaded the development and execution of an international communication strategy, driving brand visibility and market penetration across EU countries, Russia, and Turkey, while navigating the complexities of the evolving pandemic landscape.
- Strategically cultivated and maintained robust partnerships with PR, digital, and creative agencies, along with key industry influencers in the EU, Russia and Turkey, to enhance brand presence and engagement.
- Directed a high-performing, remote team of 8 marketers, ensuring consistent delivery and exceeding expectations amidst shifting market dynamics and fast-moving product launches in the strict logistics industry regulations environment.
- Reporting directly to the CEO and working with board members closely, provided strategic counsel identifying and capitalizing on critical communication opportunities, and adapting communication strategies to address the unique challenges.
Marketing Communications Executive
Stelrad Group plc
02.2014 - 04.2020
- Company Overview: A UK-based durable goods manufacturer.
- As a key member of the EU marketing team, based in Turkey, I drove EU and Turkey marketing execution for a UK-based durable goods manufacturer, aligning B2B and B2C initiatives with international strategy.
- Successfully managed numerous reseller events for engagement, launched impactful loyalty campaigns, and executed comprehensive PR and digital marketing plans, including a revamped reseller portal and corporate design.
- A UK-based durable goods manufacturer.
Marketing and Corporate Communications Coordinator
TURYAP
08.2013 - 02.2014
- Company Overview: Turkey's pioneering franchise-based real estate chain (400+ franchisees).
- Spearheaded marketing and PR initiatives for Turkey's pioneering franchise-based real estate chain (400+ franchisees), addressing key industry challenges: heightened digital competition, franchisee alignment, and strategic corporate positioning.
- Developed a centralized digital inventory portal linking franchisee portfolios, significantly enhancing sales and marketing efforts.
- Provided comprehensive marketing/advertising consultancy and organized strategic alignment events.
- Elevated the company's CEO to a recognized thought leader in the Turkish real estate and construction sectors through targeted media relations and a revitalized digital marketing strategy, achieving increased brand visibility and market share.
- Directly managed a two-person marketing team, reporting to the CEO and board members.
- Turkey's pioneering franchise-based real estate chain (400+ franchisees).
Marketing Communications Manager
Vizyon Komunikasyon Teknolojileri
09.2010 - 08.2013
Account Executive
A Ajans Marketing Services
07.2008 - 09.2010
Corporate Communications Assistant
Koç Holding
08.2007 - 11.2007
Education
Bachelor's degree - Marketing (German)
Marmara University
01.2008
Bachelor of Science (BS) - Analytical Sciences
Edirne Fen Lisesi
01.2002
Skills
- Traditional Marketing
- Digital Marketing
- Growth Marketing
- Account Based Marketing
- Inbound Marketing
- Media Planning
- PR Management
- Event Management
- Agency Relations
- Team Building & Management
- Canva
- Figma
- Miro Collaboration Platform
- Zoho CRM
- Google Analytics
- Google Tag Manager
- SEMrush
- Adobe Creative Cloud
- Microsoft Office
Websites
Certification
Certified Digital Marketing Professional, Digital Marketing Institute, 2023-06-01
Languages
English
German
Turkish
Honors And Awards
"The Best Academic Work" Award, The Power of Luxury Brands - Vienna Brand Days, 2009-09-01, Detailed market research was conducted on a comprehensive scale, encompassing basic, premium, and luxury brands selected from diverse industries, with the aim of addressing the question: "Are luxury brands truly more powerful than premium brands?" This work encompassed a successful market research study that yielded surprising results on consumer preferences, leading to key insights and recommendations for effective luxury brand management. The research commenced by developing a unique and academically rigorous method for measuring "brand power." Various instruments based on consumer benefit and price expectations were employed to gather data and insights relevant to the study.
Work Preference
Work Type
Full TimeContract WorkPart TimeLocation Preference
RemoteHybridTimeline
Director of Marketing
Pisano
08.2022 - Current
Consultant
CreatEve Marketing
12.2020 - Current
Global Marketing Communications Manager
Kässbohrer GmbH
04.2020 - 12.2020
Marketing Communications Executive
Stelrad Group plc
02.2014 - 04.2020
Marketing and Corporate Communications Coordinator
TURYAP
08.2013 - 02.2014
Marketing Communications Manager
Vizyon Komunikasyon Teknolojileri
09.2010 - 08.2013
Account Executive
A Ajans Marketing Services
07.2008 - 09.2010
Corporate Communications Assistant
Koç Holding
08.2007 - 11.2007
Bachelor's degree - Marketing (German)
Marmara University
Bachelor of Science (BS) - Analytical Sciences
Edirne Fen Lisesi
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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