Elif Yeşim Ay

• Developed commercial and experience based projects and automated processes with deep understanding of nonfashion categories’ customers and sellers insights by leading a squad of 4

• Managed projects adoption and engagement strategies by also monitoring benchmarks, trends and analysing data

Key Accomplishments;

• Launched «Brand Center» panel to increase brands’marketing & commercial investment and content enrichment actions

• Launched Project Journey to create UX & DS focused iterations to improve customer front-end experience

• Built location based sales infrastructure to adopt new furniture sellers, resulted 150M TL+ incremental revenue last year

• Led IT Business Unit at Consumer Electronics by setting growth strategy and conducting all commercial operations including dynamic pricing, option & stock management with 3 direct reports

• Developed business relations, negotiations on trade-terms with main IT brands, local distributors and key account sellers

Key Accomplishments;

• Signed strategic partnership program with Intel to plan commercial & marketing campaigns quarterly

• Vatan Computer marketplace seller acquisition - 1st in the market

• Launched Livechat UX Project at website, got 15+ times uplift on conversion rate

• Launched Trendyol Gaming Project with 360 degree marketing plan

• Developed digital & value added products and partnerships for the needs of SMB segment customers

• Defined customer needs through research, market tracking reports and built segment based strategies, action plans

• Led cross functional teams, vendors to deliver end to end product launches including marketing activities

Key Accomplishments;

• Launched «Technological Assistant» 1st in the market to support SMBs digitalization needs

• Launched new loyalty platform «Vodapara» to increase acquisition and decrease churn

• Managed end to end lifecycle of enterprise mobile products (tariffs, addons, services) by aiming to provide best customer experience and create new revenue generation tools

Key Accomplishments;

• Launched Vodafone’s first enterprise digital product «Digital Assistant» to recommend products automatically

• Redesigned roaming infrastructure with decrease on defects and optimized roaming revenue with new products

• Set and executed pricing, tactical campaigns and communication strategy for enterprise smartphone and tablet offers

Key Accomplishments;

• Launched Samsung Multibuy Campaign, rewarded as hero project at Samsung Global

• Gained highest ever increase on monthly sales by «installment with retail price» campaign

• Apple, HTC and Vodafone branded smartphone portfolio and go to market plans management including ATL & BTL activities

• Played a mediator role between sales, marketing and Vodafone Group terminal teams to catch sales, profitability KPIs

Key Accomplishments;

• Launched 1st in the market smartphone buyback campaign with iPhone 6, gained highest mobile port-in

• Market leadership of HTC sales across all channels throughout one year with hero campaigns

• Responsible for Samsung, Nokia smartphone sales and customer penetrations with promotional strategies for targeted customer base

Key Accomplishments;

• Redesign of telesales channel and go to market plan, resulted with tripled sales