ELİF ELVİN ÇÖÇELLİ

Enhanced brand recognition by developing and executing targeted ATL/BTL marketing campaigns. Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points. Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives. Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts. Mentored junior team members, fostering professional growth and development within the department and following KPIs. Boosted product sales as %36 within a year with innovative promotional strategies and attractive packaging designs.

Successfully designed and managed 4 large marketing and AI analytics projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals. Identified plans and resources required to meet project goals and objectives. Took role in Bayer omnichannel marketing activities across different divisions. Adjusted regional inside sales strategies to local. Optimized purchasing process in Bayer Turkiye since 2022. Selected as National Representative in Global Business Operations and Strategy Team.

Established and took role as Head Coordinator of EMEA Region’s 1st Radiology Training Center and Service Training Center in Turkiye. Provided commercial trainings of product portfolio to internal employees, distributors and key accounts from 25+ countries. Collaborated with sales and marketing colleagues from Turkiye, Germany, UK and Dubai. Awarded as one of the seven most recognizable country in Bayer Radiology Global Ranking 2023.

Supported marketing team in P&L management, marketing contracts, event management, omnichannel activities ,product launches/relaunch, marketing materials, stock controlling operations and key account relations. Coordinated 7 different national projects and 1 international customer segmentation sales project. As a result of these, I participated to team success of %42 revenue growth in 2021. Assisted Country Head in internal and external obligations, managed corporate communication activities. Presented sales team’s incentives and performance awards through examining IQVIA and Veeva CRM values with Customer Excellence function.

Industrial Engineering Graduation Project with supervising of Associate Professor Mehmet Gönen.
Selected as team leader and managed project milestones. Utilized Excel, PPT, SQL, Python. As a team, our project is selected as 1st place among all Koc University College of Engineering by voting of all graduation candidates.

Maintained database of contacts such as Nestle and sales activities in Salesforce. Managed +30 customer expectations through strategic communications and helped each navigation of sales processes from strategy development to invoice process.

Conducted research on optimization of automated mixer system and entered data into ERP.Drafted the system for maximization of the effective use of ingredients. Collected orders from CRM system and after prioritization , created the work orders in ERP system.