Elif Duygu Petenkaya

Salesforce Marketing Cloud Consultant

Featuremind

04.2022 - Current

Developed comprehensive tracking system leveraging, Analytics, and Excel, leading to 15% surge in conversion rates
Honed and implemented 3 cross-cloud integrations boosting data utilization by 30%
Resolved complex technical issues within Salesforce Marketing Cloud, demonstrating strong IT problem-solving skills
Automated day-to-day operations via custom scripts, streamlining workflow and improving efficiency within cloud platform
Led digital transformation of marketing by executing 50+ high-performing campaigns in Salesforce Marketing Cloud, driving 25% increase in engagement
Pioneered data-driven A/B testing for email campaigns, slashing acquisition costs by 20% and driving 25% revenue increase
Leveraged data analysis to identify customer trends, crafting targeted campaigns that delivered 10% increase in overall revenue
Instrumental in elevating customer retention by 10% via strategic use of journey builder and targeting tactics
Championed cross-functional collaboration to align marketing campaigns with strategic objectives, achieving 10% surge in customer acquisition and retention rates
Oversaw management of 2 million+ customer database, guaranteeing data integrity and driving 20% improvement in email deliverability rates
Acted as primary point of contact for all Salesforce Marketing Cloud (SFMC) issues, requests, and training needs
Worked closely with marketing, IT, and other business teams to design, develop, and implement new features and enhancements in SFMC
Managed content within SFMC using Content Builder
Utilize SFMC tools to develop templates & custom content blocks for use within manual send and automated emails.