Elif Sena Tunc
Kadikoy,77
Summary
Marketing Specialist with 4+ years’ experience in FMCG, Consumer Healthcare, and Services. Skilled in Trade Marketing, shopper engagement, and 360 campaign execution. Proven ability to collaborate with sales teams, optimize POSM, promotions, and merchandising strategies, and deliver measurable ROI across retail and digital channels. Adept at managing cross-functional teams, agencies, and budgets to strengthen brand visibility and consumer loyalty. Currently pursuing an M.A. in Brand Marketing at Marmara University.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
MetLife EMEA
01.2024 - Current
- A global American consumer brand serving over 100M customers across health, wellness, and lifestyle-focused solutions.
- Designed and executed consumer-targeted campaigns, driving +15% digital engagement.
- Led 360 communications across SEO, paid media, social, CRM, and loyalty platforms.
- Increased consumer loyalty and engagement through segmentation and personalized offers, boosting NPS by 19 points.
- Managed €100M+ marketing budget, reporting KPIs to senior management.
- Collaborated with creative, media, and performance agencies to deliver integrated campaigns.
- Developed and executed targeted email campaigns to enhance customer engagement and retention.
- Analyzed market trends and consumer insights to inform product positioning and promotional strategies.
Assistant Brand Manager
LAV
06.2023 - 01.2024
- Spearheaded development and launch of the “Hayat Dolu LAV” 360 image campaign, integrating ATL, BTL, digital, and in-store marketing.
- Resulted in +25% brand awareness and +32% consumer engagement.
- Created and maintained the marketing calendar, aligning campaigns with product seasonality and promotional periods.
- Led creative briefing sessions for agencies and in-house designers; ensured timely delivery of campaign assets for print and digital media.
- Partnered with packaging and R&D teams to redesign SKUs, increasing shelf visibility by 12%.
- Orchestrated retail activation campaigns in collaboration with sales and trade marketing, achieving +22% ROI.
- Coordinated local store marketing execution, ensuring on-time delivery of promotional materials.
Brand Marketing Trainee
Haleon
10.2022 - 06.2023
- Supported the 360 marketing activities across brands in the Pain, Respiratory, and Wellness categories.
- Assisted in executing local and global brand toolkits, including KV, shopper assets, digital, and POS materials.
- Actively involved in IMC planning, collaborating with medical, regulatory, legal, creative, and media teams for campaign deployment.
- Led agency coordination for influencer marketing and PR, helping increase engagement by +30% for Panadol and Centrum.
- Tracked IMS and Nielsen sales data to report monthly brand performance and competitor analysis.
- Contributed to content creation, pharmacy activations, and digital marketing campaigns.
- Participated in budget tracking, SKU analysis, and promotional planning, supporting brand growth initiatives.
- Responsible for OTC/RX Voltaren, Advil, Panadol, Centrum, Driclor, Otrivin, TheraNatur, and Fenistil brands and reported to 4 brand managers and the marketing director.
Marketing Intern
B/S/H/
09.2021 - 10.2022
- Managed and updated web & app content, product visuals, and e-commerce category pages for Bosch, Siemens, and Profilo, ensuring consistent brand messaging and UX.
- Collaborated with category and product teams to execute campaign pages, banners, and seasonal content aligned with the marketing calendar.
- Supported CRM campaign planning, including audience segmentation, journey mapping, and A/B testing of email flows.
- Contributed to user experience improvements across the website, aligning with global UI/UX guidelines.
Digital Marketing Intern
Univerlist
11.2020 - 06.2021
- Supported the Marketing Manager in daily administrative tasks, including, for example: editing and optimizing images, preparing & publishing social media posts, updating online brochures and preparing email marketing campaigns.
Education
Master of Arts - Brand Marketing
Marmara University
09-2025
Bachelor of Arts - Business Administration
Marmara University
07-2023
Skills
- Trade Marketing & Shopper Marketing (POSM, Retail Promotions)
- 360 Marketing Campaign Execution (ATL/BTL/Digital)
- Campaign Performance Analysis & ROI Tracking
- Marketing Communications (PR, Media, Content Alignment)
- Agency & Stakeholder Management
- Marketing Budget & ROI Tracking
- Nielsen, IQVIA, SAP, Qlik Sense, Packaging Artwork Management, Microsoft Office Programs
Languages
English (Fluent)
German (Intermediate)
French (Beginner)
Timeline
Marketing Specialist
MetLife EMEA
01.2024 - Current
Assistant Brand Manager
LAV
06.2023 - 01.2024
Brand Marketing Trainee
Haleon
10.2022 - 06.2023
Marketing Intern
B/S/H/
09.2021 - 10.2022
Digital Marketing Intern
Univerlist
11.2020 - 06.2021
Master of Arts - Brand Marketing
Marmara University
Bachelor of Arts - Business Administration
Marmara University
Organizational Experience
- AIESEC Poland / Warsaw | Marketing Team Leader
- AIESEC Turkey | Marketing Team Leader
- Marketing Club | Board Member