ELIF OZKAN

• Responsible for Europian Countries financial decisions to achieve country sales targets over 180k millions $ yearly and follow up P&L figures closely
• Managing store merchandising teams for price structures,product mixture and coaching team to decide country/store base all inseason actions.
• Accountable for sales deviations to top management and manage team for actions.
• Responsible pricing range on country basis, determines retail sales prices, follows country economic conditions, exchange rates and competitor market prices flexibly.
• Making sales forecast controls and inventory stock management over 2 million stocks.
• Working closely with supply chain team about import process for all products and making commercial decisions.
• Researched key competition, retail sector trends and current trading opportunities for new initiative ideas.

• Responsible for all international stores around 41 countries women department category mixture and achieve country budgets over 150 millions $ yearly

• Managed min 8-max 22 international store merchandisers

• Responsible pricing range on country basis. follows country economic conditions, exchange rates and competitor market prices

• Managed around 2 millions stock units.

• Preparing country discount calendars, promotion and special price studies; and manages the process

•Decided country/store base instore and preseason actios and plans

• Informed buying department about the collection requirements on cluster basis specific to special periods and countries; and follow the process

• Selected and graded the right products in accordance with customer profile

•Making and updating product display plans on unit basis

• Responsible for all brand management processes of Topshop , Topman and Miss Selfridge brands

• Planned seasonal budgeting and buying for 3 brands for all Turkey stores

• Following of inseason merchandising figures , forecasting and reporting UK for allocation processes

• Managed pricing , mark down and other promotion strategies

• Organizing product launches and relaunches, handling all brand marketing communications

• Coordinates communication campaigns with agencies

•Preparing inseason collections according to trade calender.

• Analysing best /worse sellers and managing replenishments for best sellers.

• Set the targets and retail sale prices regarding brand mark ups.

• Preparing business reports such as weekly,monthy and yearly.

• Analysing competitor strategies.

• Responsible for Dkny Jeans and Stefanel brands.

• Handling all responsibilities of collections and production.

• Pricing, cost evaluation and communication with customer in all periods of goods.

• Preparing all shipments documents of host brands.

• Working with designers on product ranges.

• Ensuring company quality standarts at purchases